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Portfolio
Skills
About me - Key specs
13+ years consulting experience with many of the world's largest companies, mostly from California, USA, Europe, England and Germany
Industry focus in IT / Tech, Internet, Telco, eCommerce and Software
Projects with Google, eBay, Vodafone, Deutsche Telekom, OTTO, otto group, GfK, COMATCH, Malt Strategy, for instance
Strategically combined application of my expertise in User Experience (UX) Consulting, UX & User Research, UX Management, UX Coaching and UX Strategy
My work focuses on bringing together technology with human needs to agilely develop and optimize great, successful digital products and services that delight customers
Multidimensional merging and successful application of numerous methods and activities for the sustainable optimization of teams and companies to user and customer centricity
Co-Founder of a German Ministry of Economy & Energy (BMWi)- and EU-funded EXIST Green IT Energy Software Start-Up
Advisory - My consulting services
Management Consulting | Digital Experience & Strategy (UX | CX | X) for large international clients, mainly in IT / Tech, eCommerce, Internet, Telecommunications and Software industries, also Start-ups, SMEs, NGOs
Development and implementation of (UX) research management strategies
Consulting on implementation & optimization of human-centric processes including change management and streamlining of resources and structures (e.g. UX, CX and Market Research)
Support in planning, development & successful integration of in-house (UX) research labs
Evangelism, coaching and mentoring of (agile) human-centered engineering, user-centered design (UCD), UX research, design & management
Support of agile transformation processes and change management
Enablement and sparring partner of agile, cross-functional teams around all things UX Research, Digital Transformation and human-centered thinking
Stakeholder Management across all organization levels and departments (Board/C-Level, Top & Mid Management, Team Leads, Agile / Hybrid Stakeholder, Research, Engineering, CX/UX, Design, Business, Marketing, Sales, etc.)
Implementation, management & communication of UX Research with cross-functional partners to drive impact (broad knowledge of & expertise with research methods, quant, qual, in-house & research agency management)
Integration of user research insights into product & business strategy
Data analysis and interpretation, development of recommendations for optimizing MVPs, prototypes, interfaces, flows, products as well as communication, product strategies and business models
What distinguishes me
Focused on outstanding results with high business impact
Passion for solving complex strategic issues and challenges in the digital world
High motivation, resilience and flexibility
Multidisciplinary and effective communicator at all corporate levels with all stakeholder groups
International mind set and multilingualism: besides native German, fluent English and Spanish, good knowledge of French and basics in Italian, Brazilian Portuguese and Catalan
Always curious, eager for knowledge and open to new project challenges in order to be able to support my customers in achieving their goals
My scientific foundation
Double degree in Information Science (MA | Human-Computer Interaction, Media Informatics, UX, Usability Engineering) and Media Science (BA | Digital Media) in Regensburg & Cologne, Germany and Barcelona, Spain (both degrees with distinction)
Extensive know-how in computer science, psychology, management, design, engineering and human-computer interaction
Continuous and wide-ranging updating of knowledge on tools, methods and professional developments through international conferences, barcamps, meet-ups, technical literature, MOOCs (massive open online courses), online and offline trainings, seminars, coachings, and much more.
Certificates
An overview of my recent certificates can be found here:
On my website https://www.digital-experience-consulting.com/english/about-me/skills-und-certificates/
On my LinkedIn profile https://www.linkedin.com/in/bernhardriedl/
Projekthistorie
03/2021
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bis jetzt
Senior User Experience (UX) Manager (Consultant, Contractor)
OTTO (GmbH & Co KG)
(Internet und Informationstechnologie, 1000-5000 Mitarbeiter)
OTTO (GmbH & Co KG), Hamburg, Germany (via Questax Professionals GmbH)
Co-founder Green IT Energy Software Start-Up, CFO/CMO, Product Manager & Researcher
Om7Sense GmbH
(Internet und Informationstechnologie)
Om7Sense GmbH, betahaus Hamburg, Werk1 Munich, Germany
Om7Sense is a highly innovative Green IT software solution for energy management in data centers for quick cost savings and energy efficiency
Received with Om7Sense the EXIST science and tech founders grant of the German Ministry of Economy and Energy (BMWi) as well as the European Union (ESF)
Developed market entry strategy and entered successfully the marked
Co-founded the company Om7Sense GmbH, Munich, Germany
Developed and optimized Om7Sense's USP around it's core value proposition as a highly innovative energy management solution for data centers to create a more sustainable digitization through transparency
Conducted research in energy management and efficiency, data centers, Green IT, Entrepreneurship
Led business strategy and product management as well as User Experience (UX), Marketing and PR
Delivered Customer- / User- / Human-centered thinking and doing as Digital / User Experience (UX) Research Consultant, Evangelist, Manager, Enabler, Coach, Mentor & Strategist
Developed and implemented (UX) research management strategy
Advised on implementation & optimization of human-centric processes including change management and streamlining of resources and structures (e.g. UX, CX and Market Research)
Supported planning, development & successful integration of in-house (UX) research lab
Evangelised, coached and mentored on (agile) human-centered engineering, user-centered design (UCD), UX research, design & management
Supported agile transformation processes and change management
Enabled as sparring partner agile, cross-functional teams around all things UX Research, Digital Transformation and human-centered thinking
Conducted continuous stakeholder management across all organization levels and departments (Board/C-Level, Top & Mid Management, Team Leads, Agile / Hybrid Stakeholder, Research, Engineering, CX/UX, Design, Business, Marketing, Sales, etc.)
Implemented, managed & communicated UX Research with cross-functional partners to drive impact (broad range of research methods, quant, qual, in-house & research agency management)
Integrated user research insights into product & business strategy
Conducted data analysis and interpretation, developed recommendations for optimizing MVPs, prototypes, interfaces, flows, products as well as communication, product strategies and business models
01/2018
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06/2018
In-house Consultant, Innovation & Multi Project Manager, Head of Transfer
University of Music and Performing Arts (HfMT)
University of Music and Performing Arts (HfMT), Hamburg, Germany
Established a new transfer office to foster innovation, digital strategy, product development, UX / usability optimization / research as well as project management
Conducted in-house consulting as innovation consulting in the fields of digital strategy and tech, digital media and internet, UX / usability / HCI, entrepreneurship, online distribution of music and media
Led innovation management and developed future business and value creation strategies
Led and consulted around multi project management of a multi million euro project "Innovative Hochschule" (innovative University) of the German Federal Ministry of Education and Research (BMBF)
Coordinated 15 core projects and several more as well as Software, Design and Multimedia Specialists plus events and platforms
Led communication with all internal and external stakeholders
Integrated new stakeholders and projects, e.g. Hamburg digital education and science strategy initiatives Hamburg Open Online University (HOOU) and Hamburg Open Science (HOS)
Established new transfer and innovation cooperations with diverse stakeholders in business, science, culture, media, politics and sociey
Managed application process for future transfer and innovation projects
07/2011
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08/2016
Consultant | User Experience (UX) Research & Consulting
GfK SE
(Internet und Informationstechnologie, >10.000 Mitarbeiter)
GfK SE, Hamburg, Germany
Conducted research-based consulting on digital product and company strategy
Led project management, organization, conduction, analysis & presentation of usability / user experience studies for large national and mostly international enterprises
Worked closely with teams of product managers, designers, consultants, engineers and marketeers to inspire change through insights on user / human / customer behavior and motivations
Presented research findings, insights and recommendations to various levels of management
Moderated usability / user experience tests (e.g. websites, web apps, iPad apps, mobile websites & apps, ...)
Created and modified mock-ups (prototyping e.g. with Axure RP Pro, Balsamique, etc.)
Moderated focus groups
Conducted data analyses and interpretations, as well as development of recommendations to optimize the product's usability / user experience
Created deliverable documents such as e.g. final reports, usability lists, presentations
Conducted expert reviews
Conducted international competitive analyses and benchmarking studies
01/2011
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06/2011
Trainee User Experience (UX) Research & Consulting
GfK SirValUse Consulting
GfK SirValUse Consulting, Hamburg, Germany (GfK SE, now Ipsos GmbH)
Supported UX Directors and Senior UX Consultants with organization and conduction of usability and user experience studies for large national and international companies
Various industries, e.g. eCommerce, Internet, IT / Tech, Telco, Media, Software, Medical
Moderated usability / user experience tests (e.g. websites, web apps, iPad apps, mobile websites & apps, ...)
Data analysis and interpretation, as well as development of recommendations to optimize the product's usability / user experience
Supported creation of deliverable documents such as final reports and presentations
