Beschreibung
Working for a global consumer brand, this interim assignment involves defining strategy, hands-on execution and optimization of all display advertising campaign activities across EMEA territories.The Senior Manager Display Advertising will:
• Develop Display Advertising strategy, including media buying, inventory planning and optimization and managing agency relationships
• Take responsibility for all EMEA based countries
• Allocate budget using forecast models such as diminished returns and attributions and optimize based on ROI
• Set and deliver against performance targets and budgets by channel and country to ensure transparency of results across the business
• Devise and implement core marketing material: banners, landing pages, micro sites etc and optimize campaign performance through testing and analysis
• Explore and test innovative opportunities within Display, e.g. re-targeting, ad networks, exchanges, DSP/RTB
• Develop and execute strategies to leverage display in emerging channels, e.g. Social Media, Mobile
• Collaborate with EMEA marketing teams, i.e. country marketing teams to include market specific content, Creative team for delivering assets and Analytics to understand campaign and channel efficiency
• Work closely with the global Centre of Excellence (CoE) to share best practices
Skills and Experience:
• Minimum 6 years Internet Marketing experience, specifically in Display Advertising or broader online marketing channels like Search, Affiliate and Email Marketing
Results driven and analytical approach
• Strike balance between strategic thinking and hands on
• Excellent track record of working with external vendors or internal partners, e.g. media and creative agencies
• Experience with working in international and intercultural teams
• Excellent English language skills, additional language skills an advantage, e.g. German, French Bei Interesse würden wir uns auf die Zusendung Ihres aktuellen Profils sehr freuen