Beschreibung
For one of our clients we are looking for a Senior Web Analyst Project and Process ManagerTarget of tasks:
The client is holding a global digital marketing team responsible for all global digital marketing activations. One of the working areas comprises the field of analytics and reporting, in which the tool Google Analytics is used and the tool DoubleClick by Google is being rolled out in collaboration with global media team. Furthermore, a custom reporting tool combining website and social media data has been developed and is now maintained by global digital marketing team which has specifically hired a SSC employee in Bratislava to take care of day-to-day business.
Main tasks:
Google Analytics | Implementation of tracking codes and analysis of web events
Manage implementations of Google Analytics code via Google Tag Manager
Maintenance of Google Analytics structure
Error handling in case of unexpected web events
DoubleClick by Google | Project management for company-wide roll-out
Steering of company-wide roll-out process via PRINCE2
Internal communication and alignment with global media, global digital marketing, local digital contacts, global development team and Laundry business unit contact
External communication and alignment with technical service providers
Custom reporting tool | Process management and process transfer
Conceptualizing and defining standard processes for maintenance of custom reporting solution
Modeling of defined processes in BPMN 2.0 and creation of guidebook
Regular meetings and trainings with SSC employee
Contact person and coach for SSC employee
Internal communication and alignment with global digital marketing, IBS and SSC employee
Start: 02.01.2017
Duration: 3 months++
Location: Duesseldorf