Beschreibung
Content Strategy Consultant, Content Marketing, Marketing Communications, Financial Knowledge.
My international financial client is looking for a Content Strategist to analyse, develop, and execute on content marketing operations where content will be a key and growing function of the combined cash & derivatives' editorial team. your goal will be to defend the strong market positions by producing compelling content, to efficiently distribute the content among B2B customers by striking the digital key channels (web, social media, apps, newsletters, search engines, blogs) and to constantly analyse success of customer reach and adjust content strategy. We want you to offer proven financial industry knowledge and newswire track-record who also has a deep interest in creating compelling content and knack for driving business.
Responsibilities
- You will develop a content strategy including the owned digital channels, the topical areas of focus, and the calendar for when items are to be produced and published.
- You will develop, document and share best practices for content production and distribution among the editorial team.
- As well as execute and help the editorial team execute the content strategy through a combination of hands-on work and thoughtful delegation.
- Measure and analyse the effectiveness of the content produced and published, tracking back to bottom-line lead goals and community metrics.
- You will need to identify new opportunities for the expansion of our client's product/service into external content pieces.
- Institute an opinionated view on how we produce content and the style of content we produce.
Skills & Experience
- Minimum of 5+ years of experience in a senior marketing communications function at a financial news business and heavy background in content marketing.
- Proven success in growing a functional area of ownership in past role, ideally in content marketing capacity.
- Excellent written, communication and presentation skills.
- German and English language, ideally bi-lingual native speaker.
- Detail-oriented with the ability to set priorities and be flexible in a changing environment.
- Great attitude with the desire to enthuse about how content strategy works and how it brings value to our business.