Beschreibung
Für einen meiner größten Kunden aus der Luftfahrtbranche, sucht das eCommerce Team einen interimistisch Head of Digital Analytics & Insight mit diesen Tätigkeitsschwerpunkten:• Develop and lead a team of Analytical specialists
• Initiate and drive projects in areas such as analytics implementation, database integration, marketing attribution, tag management, qualitative data, etc.
• Lead demand management for insights and delivery of analytics services
• Establish analytics and data management best practices and ensure high quality deliverables
• Oversee that gathered insights are translated into engaging, actionable and easy to digest insights
• Lead the process of setting up a customer data platform (CDP) and establish process landscape accordingly
• Manage GA4 and SST implementation, lead analytics agency
• Play a lead role in driving customer-facing analytical conversations
• Build relationships with important analytical customer stakeholders.
• Establish a fact-based culture in the organization by defining data driven decision processes
• High resilience and solution-oriented attitude
• Work with Analytical specialists to ensure they have a meaningful development plan for their personal growth and capabilities.
• Lead and inspire
Technical skills:
• Education & Professional Experience
• University degree in the field of Business or equivalent
• 6+ years of experience in the area of Digital Analytics
• Extensive experience with digital marketing in a brand environment
• Experience in eCommerce environment
• Professional user of GA4, GTM, Power BI
• 3+ years of experience in leading a team
• Professional in Google Analytics
• Salesforce Marketing Cloud /CDP knowledge of advantage
• Excellent reporting skills
Language skills: Fluent in English and German
Dieser sitzt in Frankfurt am Main und kommt aus der Flugfahrtbranche / Tourismus.
Projektbeginn wäre asap. Die Dauer des Projekts beläuft sich auf mindestens 6 Monate und selbstverständlich mit Option auf Verlängerung. 30% onsite Anteil.
David Mihaljevic
Recruitment Consultant I IT I Contract Division
Computer Futures
Querstrasse 7-9, 60322 Frankfurt, Deutschland
------------------------------------------------
T:
E: