Beschreibung
We are currently recruiting for our client, a Tier-1 Telecommunications market leader, for an Senior Product Marketing Manager to join their business in Dusseldorf.
Position Title: Smartphone Market Survey Manager
Position Type: Employment Contract
Start Date: ASAP
Location: Dusseldorf, Germany
Contact: Kimberly
Responsibilities;
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Design market survey methodology for the Smartphone products in West European (WEU) countries
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Cooperate with Product, Marketing, Sales and retailer teams, carry out market survey projects in WEU region
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Overall responsibility for survey projects and 3rd party survey online resource management
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Main point of contact for 3rd party market survey agencies
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Create and find market opportunity in Smartphone ecosystem through survey projects
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Define project targets together with function departments, carry out projects and prepare reports to analyze the needs of end users, understand consumer profile and define strategy
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Design and review in-depth interview outline and quantitative questionnaires
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Interview consumers then summarize and analyze reports, utilize website survey tool to send out questionnaire, generate and analyze research reports
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Carry out projects and make sure the projects fulfil the requirements
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Agency management and report quality control, also big data report and delivering of key information to understand customer behavior
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Market intelligence and competition analysis
Qualification
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8+ years of market survey experience, ideally in the smartphone industry
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Technical background with mobile devices
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Knowledge of market survey tools and experience with big data would be a plus
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Good understanding of WEU Smartphone market trends, Clouds service, popular apps and features
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Excellent product enablement, presentation and communication skills
Quoting reference: DE_JSKRSMSM7422
Or call Kimberly