Beschreibung
For our client in North Rhine-Westphalia we're currently looking for a Performance Marketing Expert (m/f).
Project tasks:
- Improve Performance Marketing through clear use case definition and execution
- Play a role in finding and assessing partners for 3rd party data, setup innovative data technologies as offered by social providers like Google and Facebook to match customers on DSP''s and create lookalike audiences for marketing
- Drive the intergration of the German BI initiative and Intertrust/ Personagraph PoC, while assuring German and international scaling is possible
- Help to deliver, update and evangalise the Data Strategy, while showing that benefits and impact are delivered with and by the markets
- Make results clear and useful for buy in and stakeholder management, preferably visually attractive and figure based. E.g. dashboard delivery, KPI reporting and opportunity visualisation
Skills required:
- Being able to assess and describe the structure and behaviour of a solution and architecture, giving advise and making clear which improvements are needed
- Ability to address specific Retail Data problems and requirements and have the ability to use this for assessment of technical (data) landscapes
- Help program and project managers in the design, planning and governance of implementing projects of any kind
- Be able to document use cases, solutions and recommendations
- Lead small proof of concepts and technical teams, where for example the Retail Data environment is developed in a team of employees with different disciplines
Are you interested? We're looking forward to receiving your CV (English version only)!