Beschreibung
For our client, a company in the consumer goods sector, we need asap a senior marketing consultant (m/w/d) to support the Global Voice of Customer project.
Aufgaben- Consulting on how to design best-in-class VoC methodology, strategic approach and measurements cross-channels and functions at Global, Regional, local and SBU level
- Incoprporating the Voice of the Customer across the whole Customer Journey through direct, indirect and inferred customer feedback in order to improve and steer overall CX, positively impacting NES
- Consulting on how to build the new Voice of Customer Capability in terms of: Priorities, Roadmap, Blueprint, KPI framework, Best practices across the end-to-end customer journey
- Consulting on how to shape, implement and continuously optimise the Voice of the Customer capability across all axes: Customer amp; Business, Organization amp; Way-of-Working, Technology amp; Data
- Listening to customers needs as input to spark new ideas and CX improvements, maximize engagement and drive conversion and business growth
- Experienced in working with Digital and Customer Experience in a large corporation with strong data-driven background
- Expertise and proven success in developing and deploying Voice of the Customer strategy, Customer Journey mapping and improvements cross-functions
- Strong experience with agile, data-driven decision making
- In-depth understanding of user experience (UX), customer feedback, Voice of the Customer technologies and continuous improvement cycles
- Must have: English skills
- Nice to have:Solid experience with Customer Market Research
https://www.etengo.de/it-projektsuche/87508/