Beschreibung
Looking for a great senior freelancer for a big German company.Your qualifications
- Strong analytical skills: Bachelor's or Master's degree in a subject with a technical or statistical focus
- 3+ years of experience as a Technical Web Analyst, Tracking Manager, Tagging Specialist, Google Analytics Specialist OR comparable role.
Additionally: profound knowledge in the implementation of Google Analytics, GA4Firebase and Google Tag Manager. Unfortunately, we cannot consider applications that do not meet these three minimum requirements
- Confident handling of BigQuery
- Additional knowledge of OneTrust is a plus.
- Excellent project management skills and strong communication skills
- Experience in user data collection and analysis, analytical mindset, and a structured, accurate way of working
Tasks
- Close collaboration out of the Online Marketing team with product owners, development teams
- Creation of tracking requirements and implementation of tracking based on Google Analytics (GA4), Google Tag Manager, GA4Firebase
- Responsibility for serverside tracking
- Testing, debugging and validation of tracking data
- Continuous documentation of tracking implementation and requests
- Visualization of data and key KPIs
- Creating reports and analyses on user behavior, product performance and the success of new features, as well as presenting the results