Omnichannel Consultant
MAM Gruppe
Ansprechpartner: Richard Brady
Frankfurt, Deutschland
Beschreibung
Omnichannel Consultant – Pharma/Healthcare (12 months)
Location: Frankfurt area, Germany — Hybrid: 2 days on-site, 3 days remote
About the role:
A leading global pharmaceutical/healthcare company is seeking an experienced Interim Omnichannel Consultant to accelerate its omnichannel journey. This is a business-focused, stakeholder-facing engagement (approx. 70% business / 30% technical) working across Marketing Excellence, Commercial Ecosystem & Enablement, and Digital teams.
Scope:
- Define the omnichannel target picture: build a common understanding across teams, establish target state and maturity stages, develop a pragmatic roadmap
- Assess priority capabilities and MarTech maturity across HCP engagement, HCP portals, eCommerce, CRM, marketing automation, analytics and digital content
- Identify, support and deliver a business-relevant pilot demonstrating tangible value, capturing learnings for scaling
Requirements:
- 8+ years in consulting, digital transformation, commercial excellence, customer engagement, or omnichannel strategy
- Experience defining omnichannel strategies within pharma, healthcare, medtech, or other regulated industries (essential)
- Strong CRM and MarTech ecosystem expertise
- Proven program/project leadership
- Excellent stakeholder management, with a track record of working cross-functionally at senior levels
- Fluent English required; German a plus
Send me your cv now for this excellent high profile project.