Beschreibung
Marketing Data Scientist/Data Expert:
Client: Leading German telecommunication provider
Purpose: Support in all strategic and operational tasks within the field of online marketing.
Start:
End date:
Location: Cologne
Languages: German/English
Responsibilities:
- Project support in screening, implementation & rollout of a CDP (Customer Data Platform)
- Derive creative strategies from data
- Analysis and recommendations for the further development of the company's social media figures
- Close collaboration with other departments and management to prepare data-driven decisions
- Implementation and evaluation of visitor flows as well as the usage and surfing behavior of the Social Media Audience using industry-specific analysis tools
- Creation of test scenarios and presentation of the results together with the resulting derivations
- Screening, evaluation and use of suitable partners/tools, such as DMP for analysis of data
- Derivation of relevant customer insights for ongoing channel strategies
Qualifications/Skills:
- Project experience within the area of media agencies, media buying and/or programmatic purchasing (CV evident)
- Project experience in the field of web analytics or related fields of activity (statistics, market research, data science, etc.)
- Experience in using common web analytics tools - especially common social media tools and platforms
- Experience and skills in Online Media: Programmatic, Audience Management and DMPs
- Very good analytical and conceptual thinking combined with a good understanding of numbers, their interpretation and management-friendly processing
- Excellent communication skills, perceptions, assertiveness and high levels of initiative
- Very good knowledge of spoken and written English and German
- Very good MS Office knowledge
- Successfully completed studies in (business) computer science or comparable education
- Telco experience
Additional information:
Part time: 4 days/week are possible
Remote possibility: Possible, upon consultation
If you, or someone you can recommend, are interested in this exciting project and able to start from the , please contact me (see below)