Independent Consultant, Project Management & Commercial Excellence for Life Sciences

(6-month contract at the Swiss affiliate)

• Led successful product launches in the pharmaceutical industry with a focus on digital strategy alignment and portfolio management. Drove the launch of Vyndaqel for transthyretin amyloid cardiomyopathy, overseeing non-promotional digital activities, KPI development, and field force tools.
• Managed the endocrinology portfolio during the COVID-19 pandemic, ensuring business continuity through strategic adaptation of materials and effective market analysis.

Zug, CH * Pioneered the design and implementation of the Account Planning Excellence framework, emphasizing rare
metabolic diseases and haematology franchises.
* Successfully redesigned account segmentation processes, created actionable dashboards, and provided
guidance to local sales and marketing teams.
* Provide leadership for the development of the Commercial Excellence community (60+ countries), helping set a
common strategy and promoting a culture of collaboration, openness, and responsibility.

* Drove global commercial effectiveness across 12 regions by providing strategic guidance to local sales
organizations, focusing on account management, segmentation, targeting, transparency/Sunshine/EFPIA acts,
and digital/multichannel activities. Defined, optimized, and guided governance and core business processes for
Sales Force Effectiveness.
* Oversaw the management of the global CRM solution (Mobile Intelligence) for Vifor Pharma affiliates, supporting
550+ users. Coordinated technical support with QuintilesIMS (now IQVIA), led and implemented global and local
changes, and continuously measured end-user satisfaction, defining corrective actions accordingly.
* Developed a central reporting tool for field force and business performance management. Implemented Business
Analytics (Xtelligence) and defined KPIs, master dashboards, and scorecards. Led the roll-out of Xtelligence in
affiliates, trained line managers, and assisted in implementing local SFE reports.
* Advised and assisted Global Medical Affairs in implementing the MSL field force worldwide.
* Developed and moderated the SFE/CRM community (VIFORCE.together) while offering local SFE support and
training.

Led CRM implementation projects (including business requirements and roll-out) and managed specific IT projects.

Team: 3 direct reports
* Led technical implementations and coordinate customer support activities and projects (helpdesk, training,
hardware management, software customization) in Switzerland and Austria (20+ companies, 450+ end users).
* Managed internal IT infrastructure (clients, servers, network, communication) - 30+ users.

* Coordinated technical operations with dedicated corporate teams and affiliates.
* Designed and optimised support processes between affiliates and global software development teams.

Provided technical support (on and off-site) for Cegedim affiliates on CRM and IT issues.

Provided technical support and training to affiliates, distributors, and municipalities.

Acted as the interface between R&D, Manufacturing, and suppliers for production launch of hardware components.