08.09.2026 aktualisiert

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80 % teilweise verfügbar

Senior UX / UI & Digital Product Designer

Frankfurt am Main, Deutschland
Frankfurt am Main +100 km
MA / MSc Innovation Design Engineering
Frankfurt am Main, Deutschland
Frankfurt am Main +100 km
MA / MSc Innovation Design Engineering

Profilanlagen

2026_CV_DE.pdf

Über mich

I lead UX and UI initiatives for complex digital products. My work bridges user needs with business goals by transforming insights from user research, interviews, and usability tests into intuitive, accessible, and visually engaging interfaces.

Skills

Web InterfacesUser Experience (UX)Barrierefreies WebdesignAdobe IllustratorAdobe Creative SuiteService-InnovationKundenerfahrungKundenverständnisDesign-ForschungDesign-StrategienDesign ThinkingDigital StorytellingGrafische BenutzeroberflächeUi-DesignInformationsarchitekturInnovationsmanagementInteraction DesignMarktforschungPaper PrototypingPersonaProduktdesignVisualisierungPrototypingService-DesignGeschichtenerzählenUI TestingUsability TestingUser-Centered DesignUser StoriesIdeenfindungMarkenerlebnis
  • 10+ years in UX, UI, and Digital Product Design, creating user-centered digital experiences across transportation, real estate, and healthcare sectors.
  • Proven leader in user-centered innovation and brand strategy, guiding cross-functional teams and aligning design with business goals.
  • Expert in user journey mapping, persona development, and pain point analysis to craft intuitive, impactful experiences.
  • Skilled in user research with a focus on accessibility (WCAG 2.0) and responsive design.
  • Experienced in facilitating design workshops, including ideation and prototyping, to accelerate concept development.
  • Proficient in rapid prototyping and delivering design specs for seamless developer handovers.
  • Strong background in brand identity development and brand book creation, ensuring visual consistency.
  • Excellent stakeholder communicator, translating business objectives into engaging, user-focused designs.
 

Skills

Design Methodologies & Paradigms
User-Centered Design, Design Thinking, Agile Design, MVP Development, Iterative Design, Accessibility (WCAG 2.0), Lean UX, Branding & Identity Design
UX/UI, Design & Prototyping Tools
Adobe CS, Figma, Sketch, Zeplin, InVision, Miro, Mural
Design Processes
User Research, Persona Development, User Journey Mapping, Wireframing, High-Fidelity Prototyping, Usability Testing, Stakeholder Workshops, Brand Book Creation
Collaboration & Project Management
Jira, Confluence, Slack, Microsoft Teams

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2020

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

UI Lead for Banking Tool Development Platform

Atruvia AG (via 58agents GmbH)

Banken und Finanzdienstleistungen

500-1000 Mitarbeiter

Project Overview:
Atruvia set out to develop a banking tool aimed at improving operational workflows and enhancing usability for employees.

My Role & Key Contributions:
  • Requirement Review & Analysis: Anaylsed, improved and finetuned requirements based on User Experience and Interface Design best practises.
  • Ul Design System & Concept: Developed design components in alignment to the exisiting brand identity. Combined components to an extensive platform design, ensuring accessibility and design standards.
  • Acceptance Testing & Developer Collaboration: Regular quality and acceptance testing in close collaboration with developers, ensuring interface and functionality according to design.
Outcome: Delivered a comprehensive platform design for Atruvia that significantly enhances transparency across application deployments, live system status, operational tasks, and workflow progress.

UX/UI Lead for Multifunctional Dashboard

IFCO Systems GmbH (via 58agents GmbH)

Transport und Logistik

500-1000 Mitarbeiter

Project Overview:
IFCO, a leading provider of recyclable crates for the fresh food supply chain, needed a fast, functional dashboard prototype to secure internal approval for digitalising their washing sites and data infrastructure.

My Role & Key Contributions:
  • Site Manager Interviews: Conducted site manager interviews to gather insights and identify key pain points and opportunities
  • Wireframe Testing: Rapidly produced wireframes to test with site manager and project client to align on key functionalities
  • UX Design: Designed a responsive, accessible and on-brand UX concept, priortising design patterns for fast implementation of POC
  • Developer Collaboration: Worked closely with developers to ensure on-time POC delivery and quality according to design.
Outcome: Rapidly delivered fully functioning Dashboard POC clearly demonstrating how a unified platform could improve visibility into business performance, stock levels, shift efficiency, and logistics, helping stakeholders understand the value of investing in a digital operations system.

Lead UX/UI Designer for Website Redesign

Aluminum Foundry

Industrie und Maschinenbau

500-1000 Mitarbeiter

Project Overview:
The client, an aluminum foundry, needed a complete overhaul of their outdated website to present a modern, responsive, and visually appealing platform that showcases their high-quality facilities, services, and industry reach.

My Role & Key Contributions:
  • Stakeholder Engagement: Conducted workshops to align on goals and gather insights from stakeholders and key clients.
  • Market Research & Concept Development: Analyzed competitors and market trends to define rough concepts for the new website.
  • Brand Modernization & Design: Refreshed brand elements, including color palette, and created wireframes, polished UI, and a fully functional clickdummy.
  • Developer Collaboration: Worked closely with developers to ensure seamless design implementation and quality.
Outcome:
Delivered a modern, multilingual website that effectively showcases the foundry’s capabilities and can be confidently shared with international clients.

Lead UX Designer for map-based application

Deutsche Bahn AG

Transport und Logistik

>10.000 Mitarbeiter

Project Overview:
Developed a map-based tool to provide DB travelers with a clear, real-time overview of delays, disruptions, and alternative routes, addressing the need for accessible information during service disruptions.

My Role & Key Contributions:
  • Market Research & Pain Point Analysis: Conducted research to understand user pain points and identify optimal data visualization techniques.
  • Visual Design & Prototyping: Designed a responsive, accessible prototype to present disruptions and alternatives in an intuitive map format.
  • Accessibility Compliance: Ensured WCAG 2.0 compliance, making the tool accessible to all users.
  • Design Specifications & Developer Collaboration: Created detailed specs and worked closely with developers, providing feedback to enhance functionality.
Outcome:
Launched on the DB Website, the disruption map now offers travelers a streamlined solution for navigating disruptions, greatly improving user experience and decision-making.

Senior UX Sepcialist for User Experience Standards and Guidelines

Deutsche Bahn AG

Transport und Logistik

>10.000 Mitarbeiter

Project Overview:
To address platform overcrowding, our team developed an information projection system to guide travelers across platforms before train arrivals, improving flow and reducing congestion. The concept received highly positive feedback in large-scale testing, prompting the development of a comprehensive implementation guideline.

My Role & Key Contributions:
  • Concept Development: Pioneered the use of projections to guide traveler distribution on platforms.
  • Insight Analysis & Prioritization: Refined content and positioning based on feedback from users and stakeholders.
  • Guideline Creation: Authored a detailed guideline documenting best practices for projection content and design.
  • Visualizations for Guideline: Created visual aids to illustrate projection placements for implementation teams.
Outcome:
The guideline is now a foundational document used in pilot projects in Stuttgart and Berlin, enhancing traveler flow and improving platform experiences at key stations.

Brand and UX Strategist for App and Brand Redesign

Rhein-Main-Verkehrsbund (RMV) GmbH

Transport und Logistik

50-250 Mitarbeiter

Project Overview:
RMV aimed to boost off-peak usage and enhance its brand image. I contributed to a strategic concept transforming RMV into a regional media hub, allowing businesses to advertise through the RMV app, with ad revenue potentially subsidizing user travel costs.

My Role & Key Contributions:
  • Strategic Design & Business Alignment: Developed a strategy to position RMV as a leader in public transport and customer experience.
  • Pain Point & Opportunity Analysis: Identified opportunities to streamline travel planning, incentivize off-peak travel, and integrate regional content.
  • Brand Strategy: Created a brand book to support RMV’s updated identity.
  • Prototyping: Designed wireframes, clickable prototypes, and high-fidelity UI.
  • Stakeholder Engagement: Created marketing materials to align stakeholders and secure partnerships.
Outcome:
Positioned RMV as an innovative, experience-focused provider, directly impacting the RMV 2.0 app redesign in 2021 and enhancing engagement through user incentives and regional business partnerships.

Senior Expert for Customer Experience Innovation

Roshn

Architektur und Bauwesen

50-250 Mitarbeiter

Project Overview:
ROSHN sought to address key challenges in the Saudi Arabian house-buying process, including information overload, limited financial guidance, and lack of after-sales support. Our team developed a forward-looking concept for a seamless, supportive sales journey by 2025.

My Role & Key Contributions:
  • House Buyer Profiles: Created personas representing diverse customer segments to inform a user-centered sales journey.
  • Current Journey & Pain Point Analysis: Mapped the current journey and identified barriers for homeowners.
  • Future Journey Vision: Developed a 2025 journey map outlining ideal touchpoints and support elements.
  • Brand Book Development: Established a brand book to align the sales journey with ROSHN’s brand values.
  • Workshop Facilitation: Led collaborative workshops to refine concepts and strategies.
Outcome:
Delivered a visionary model for a customer-first sales journey, providing ROSHN with a roadmap to transform the house-buying experience in Saudi Arabia by 2025.

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