25.07.2024 aktualisiert

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100 % verfügbar

Senior Expert Digital Media Advertising MarTech (Ex-ProSiebenSat.1 SE)

München, Deutschland
Weltweit
München, Deutschland
Weltweit

Profilanlagen

Sven Schneider CV_ENG.pdf

Skills

Ad ManagerAnzeigenverkaufWerbungWerbekampagneWerbeverwaltungAtlassian JiraBehavioral TargetingBillingOnlinewerbungBusiness-SystemeCRM-SystemeDigitale MedienDisplay-WerbungProjektmanagementNautilusRequirements EngineeringSalesforce.ComSQL Server Reporting ServicesVideo-WerbungWorkflowsWorkflow-Management-SystemeProzess ManagementKampagnenTeam BuildingProof Of Concept
Vermarktung,Advertising Operations, Digital Media, Cross-Media, Project Management, Process Management, Booking & Billing Systems, Workflow Automation, Google Ad Manager, Business Systems, Advendio, Salesforce, Nautilus SQL Service, JIRA, Systemintegration, Workflow Management Tools, Conducting RFI, Proof of Concept, Requirement Engineering, Building Teams, AdOps, Campaign Management, Ad Management, Online Advertising, Agile, Scrum, AdTech, Targeting, CRM

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2024

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Director Advertising Operations

SevenOne Media GmbH
Expert consultant and cross-project lead for digital innovation strategy and enterprise level business transformation.

* Business Lead for numerous internal projects, including Google Ad Manager migration to new Nautilus booking
(SQL service) and billing system
* In-house consulting for all process-related topics along the entire digital value chain
* Budget planning and strategy development in close alignment with operational division
* Facilitating internal and external audits against ITGC standards and adhering to company guidelines
* Process design, documentation and implementation in relevant business departments
* Managing freelancers, contractors and third parties across numerous projects
* Establishing and maintaining partnerships with other subsidiaries within the Seven.One Entertainment Group,
particularly with technology providers and new acquisitions

Director Digital Business Systems

SevenOne Media GmbH
Accountable for building a new team, responsible for all activities regarding enterprise-wide digital business systems.

* Leading a team of four Business IT Consultants and additional freelancers, responsible for implementing
solutions and developing new concepts and tools for the digital sales and campaign management business
* Optimise usage for tools such as SalesForce.com as core CRM system, workflow management tools like JIRA
* Requirements engineering and communication towards development teams based on SCRUM principles, both in
the role of a Product Owner and Business Owner
* Executing an international RFI process and proof of concept for new cross-media booking tool
* Vendor and partnership management for existing and new suppliers

Head of Business Operations & Systems Integration

SevenOne Media GmbH
Establishing the new Business Operations & Systems Integration unit to elevate operational efficiency.

* Implementation and operational roll out of a workflow management tool for digital campaigns (Maanto AdSuite)
* Managing core systems including ADvendio (SalesForce.com App), DFP (Google Ad Manager) and third-party
tracking and data providers
* Streamlining business requirements for development teams, based on SCRUM principles as product owner

Head of Campaign Management

SevenOne Media GmbH
Leading Campaign Management as part of the Advertising Operations division within Seven.One Media.

* Overseeing a team of twelve Campaign and Advertising Managers, responsible for delivering premium
advertising campaigns on the digital assets of the ProSiebenSat1 network
* Recruiting of new team members in tandem with HR department
* Performance reviews and development of employees
* Managing and mitigating escalations from key customers

Senior Advertising Operations & Workflow Manager

Shopping Guide GmbH (LeGuide Group)
Accountable for online advertising operations and campaign management across the entire LeGuide Group; 38
European websites with approx. 14.8 million unique users per month generating revenue of €2.5million per annum in
advertising.

* Redesign of the ad integration and roll-out in five countries (keyword-based ad trafficking) and implement ad
delivery via a Tag Management System (Tealium)
* Launch of a salesforce.com-based CRM tool (ADvendio) to streamline all media campaigns and automated
processes
* Responsible for all ad trafficking for 38 pan-European websites of the LeGuide Group
* Optimising the backfilling set-up and transfer to a Real-Time-Bidding ecosystem (Programmatic) to maximise
monetisation
* Adding new data management platforms and roll-out ad tag set-up on websites
* Providing reports and data for business decisions to the management and steering board

Project & Advertising Manager

SevenOne Media GmbH (ProSiebenSat.1 Group)
Worked as part of the digital project and advertising management team for one of Germany's largest TV networks.
Key account management of high-profile customers managing a budget of €6million per annum.

Quality Specialist

AutoScout24 GmbH
Providing support to commercial customers, specifically; data quality, legal requirements and data transfer.

Customer Relations Advisor

Vanguard Car Rental
B2B relationship management and on-site first point of contact for key customers.

Administrator Consumer Loyalty Programme & Online Booking Tools

Vanguard Car Rental
Requirement definition, planning and finalising of a new global web-based booking tool for corporate customers.

Sales Support Administrator

Vanguard Car Rental
Creating documents and presentation for proposals and offers to support the Key Account Management.

Assistant to the General Manager

WMK GmbH
Supporting the general manager in all business-relevant areas.

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