04.05.2026 aktualisiert

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60 % teilweise verfügbar

Senior Project Manager - Digital Strategy & Translations

Hamburg, Deutschland
Nur Remote
MBA, INSEEC, Paris
Hamburg, Deutschland
Nur Remote
MBA, INSEEC, Paris

Profilanlagen

CV English.pdf
Portfolio CK.pdf

Über mich

With 9+ years experience in digital strategy, cross-functional leadership, and international project delivery, I have managed major initiatives for various international brands. Skilled in stakeholder management, process optimisation, and translations, I bring structured results to complex projects.

Skills

Adobe AnalyticsWerbekampagneZielgruppensegmentierungProzessoptimierungContent-EntwicklungDigital MarketingPerformance ManagementGoogle AnalyticsMarketingÜbersetzungenMarketing-PlanungProduktionsmanagementWebsite-ManagementGlobales ProjektmanagementDatenanalytikKostenmanagement
Digital Strategy & Project Management
  1. Digital Strategy Management: Strategic planning and delivery of complex, multi-stakeholder digital initiatives across beauty, fashion, hospitality, e‑commerce and equestrian industries.
  2. Cross‑functional Project Leadership: Leading diverse, cross-country teams and stakeholders, aligning goals, processes and timelines to ensure on‑time, high‑quality project delivery.

Growth & Business Building
  1. Business Development for Start-ups: Creation of business plans and go‑to‑market setups for sports and supplement start-ups, including padel courts and nutrition brands.

Content, Marketing & E‑Commerce
  1. Content & Campaign Management: Strategic and operational ownership of content projects (incl. celebrity collections), from concept and briefing to rollout across channels.
  2. Digital Marketing Coordination: Planning and execution of digital marketing activities, including website management and multi-platform social media for international brands.
  3. E‑commerce & Performance Marketing: Management of product launches and retailer campaigns with a focus on onsite merchandising, CRO, and performance tracking.
Translations & Localisation
  1. Translation & Localisation (DE/EN/ES/FR): Translation, localization and copy editing of websites, marketing and social media content between German, English, Spanish and French, with a focus on brand voice and market-specific nuances.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2025

Sprachen

DeutschMutterspracheEnglischMutterspracheFranzösischverhandlungssicherSpanischverhandlungssicher

Projekthistorie

Marketing / Project Management

Freelance
  1. Development of brand positioning and marketing strategy
  2. Persona development and target audience mapping
  3. End-to-end CRM setup & strategy in Brevo: newsletter templates, automations, flows, segmentation, and pre-launch mechanics
  4. Defining requirements for new web features, briefing developers and partners, and prioritizing roadmaps from a brand and conversion perspective
  5. Content creation and on-site activation at industry events such as FIBO/OMR: from booth concept and live content to recap reels and post-event campaigns
  6. Translating scientific product benefits into clear, relatable consumer communication
  7. Planning and production of social media content across Meta, and TikTok
  8. Development of paid social campaigns and coordination of ad creatives for Meta Ads
  9. Copy editing of ad hooks, scripts, and conversion-focused texts for Ads and SEO / Website
  10. 360° campaign development combining content, influencer collaborations, and performance marketing into integrated product launches
  11. Quarterly performance reporting and strategy presentations covering web (traffic, users), shop (conversion, top products), and paid channels (Meta, etc.), feeding directly into the marketing strategy and product launch/phase out roadmap
  12. Combining community and product: bringing customer wishes, FAQs, and reviews onto the website

Senior Content Development Manager

ABOUT YOU
  1. Strategic and operational management of central key projects in the content area to shape the future of ABOUT YOU.
  2. TikTok Shop Launch for ABOUT YOU's 20+ Celebrity Collections.
  3. AI integrations for operational and strategic processes.
  4. Independent planning and implementation Digital Fashion/NFT brand Hypewear (German Design Award (1x Gold), Annual Multimedia Award (1x Gold), Lovie Awards (1x Silver, 1x Bronze, 2x People).
  5. Media Management for all of ABOUT YOU's +20 celebrity collections (LeGer, GMK, Katy Perry, Millie Bobby Brown, Netflix, etc.).
  6. Data and strategy assessment for the scouting of new talents for celebrity collections.
  7. Planning and streamlining of the web/app navigation and new placements for celebrity collections.
  8. Streamlining new A/B test mechanisms for celebrity collection content on all stacks.
  9. Development of new business areas in cooperation with the operational teams, such as AI.
  10. Streamlining processes across departments such as legal, finance, online (e-com), tracking, etc. for upcoming and ongoing projects.
  11. Budgeting costs for all new projects.

Digital Project Manager

L'Oreal
  1. Roll out of new websites for Garnier and L'Oréal Paris (web traffic for Garnier +255% YoY, +86% YoY for L'Oréal Paris. Ranking among the best top 5 out of 150 countries.
  2. Implement new services such as Virtual Try On to enhance web performance by +10%, contributing to higher engagement and conversions.
  3. Implemented Bazaarvoice for Ratings & Reviews, resulting in increased user engagement.
  4. Developed and managed 35-40 annual online brand and product campaigns, overseeing budgeting, content creation, planning, and execution.
  5. Ensure cross-media efficiency between digital, social and TV campaigns.
  6. Maintained consistent brand presence across retailer websites to support sales and brand visibility.
  7. Develop and mentor the digital and marketing teams.
  8. Analytics expertise to analyse web and campaign performance.
  9. Managed annual digital budgets, ensuring cost efficiency and ROI across all activities.

Digital Strategy and Distribution Manager

Kempinski Hotels
  1. Design & deployment of the new Kempinski Wi-Fi Platform across 76 properties within two months.
  2. Planned and executed regional and global influencer campaigns, increasing corporate social media followers by 50%.
  3. Strategy and operational management for all corporate digital channels (EU, Asia, Americas) as well as 3 additional properties.
  4. Launch of a User-Generated Content Tool (Olapic) on kempinski.com and selected hotel websites, resulting in a +7% web traffic increase YoY.
  5. Data analytics and reassessment with media agencies.
  6. Planning and launching of Regional and Global Influencer Collaborations.
  7. Testing and implementation of a user feedback tool (Usabilla, now SurveyMoney) on kempinski.com, improving website usability and guest engagement.
  8. Allocation of budget & budget management for all digital channels.

E-Commerce Specialist La Mer and Jo Malone London

Estee Lauder Companies
  1. Product launches for Crème de la Mer (5) and Jo Malone London (3)
  2. Planning and execution of retailer.com campaigns (20)
  3. Planning and acquisition of cooperations with new partners/brands (2)
  4. Assisting in the monthly creation of Site Link Ads, Search and RTB Campaigns
  5. Website management and active merchandising
  6. Refresh of Crème de la Mer website, migration of Jo Malone London website
  7. Web Analytics: monitoring digital performance via Google and Adobe Analytics
  8. Brief and oversee the implementation of site refreshes via agencies
  9. Create and brief agencies concerning all aspects of email marketing
  10. Plan and execute lead campaigns
  11. Budgetary planning for monthly budgets, campaigns and other activities

Digital Marketing Coordinator

Turner Broadcasting
  1. Executing Digital Marketing activities for Kids’ and Movie Channels in Africa: Cartoon Network, Boomerang, Boing, Hoolee and TCM
  2. Website Management and updates via CMS for 3 websites (digital and editorial content)
  3. Content Management for 11 Social Media Platforms: Facebook, YouTube, Instagram, and Twitter accounts
  4. Coordination/Development of Digital Material (Promos, Competitions, Creative Material)
  5. Web Analytics: monitoring digital performance (Omniture and Google Analytics)
  6. Agency Collaboration and Control (Ogilvy & Mather, Burson Marsteller) – B2B
  7. Planning/Execution of Marketing Campaigns and Trade Events (DISCOP)

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