Google Ads Consultant | Senior Merchandise Planner | Global Go-to-Market Operations & Strategy

Merchandise Planning & Forecasting
Expertise in developing merchandise planning strategies across categories, channels and regions, including sales, margin, inventory and markdown planning, seasonal buy strategies, Open-to-Buy management, and post-season hindsight analysis.

Global Go-to-Market Operations
Ownership of end-to-end global go-to-market processes from seasonal kick-off through product creation and assortment definition to sell-in, across all business units, product divisions and markets.

Financial & Inventory Strategy
Development of financial and inventory strategies including seasonal buy plans, inventory investment planning, in-season reforecasting, stock and pricing measures to protect margin and inventory health.

Commercial Analytics & KPI Reporting
Building data analyses, KPI reporting and business cases as decision basis for markets and management, including sell-through, full-price sell-through and inventory productivity metrics.

Advanced Excel & BI Tools
Advanced Excel skills combined with experience in Power BI, PowerPoint, planning systems such as the Option Planning Tool, MS Project and Google Ads for data-driven commercial recommendations.

Assortment & Category Planning
Development of assortment, category and distribution strategies across categories and regions, including store planning, allocation and supplier negotiations for assortment optimisation.

Business Process Management & IT Bridge
Improvement of global product planning processes for higher forecast accuracy and leaner workflows, acting as bridge between business and IT for new planning processes and systems.

Google Ads Campaign Management
Planning, building and optimising Google Ads campaigns for clients across retail, services and B2B, including performance data analysis and market trend evaluation.