20.04.2026 aktualisiert
Premiumkunde
100 % verfügbarSenior Marketing Managerin / Projektmanagerin
Berlin, Deutschland
Deutschland
Diplom KommunikationswirtinSkills
Business MarketingSocial Media MarketingCRM-SystemeContent MarketingDigital MarketingMarketing-MixMarketingIntegrierte KommunikationMarketing-KommunikationPerformance-MarketingMarkenbildungFintech
I am a Senior Marketing Manager with 15+ years of proven experience in transforming outdated marketing approaches into modern, data-driven strategies. I specialize in turning complex marketing challenges into measurable business results through strategic planning and hands-on execution.
What I can do for you?
Digital Marketing Strategy
Successfully led rebranding initiatives and market competitiveness strategies for B2B SaaS startups. Expert in creating and executing comprehensive marketing campaigns across multiple channels with a proven track record of achieving 3x annual revenue growth through strategic business model expansion.
Website & Content Management
Specialized in managing complex website relaunches and optimizing landing page performance. Experienced in developing and implementing content strategies with focus on LinkedIn and professional networks, combined with technical skills in HTML, CSS, and SEO optimization.
E-Mail Marketing & CRM
Designing end-to-end customer journey strategies across the entire sales funnel. Experiened in marketing automation and targeted customer acquisition and reactivation campaigns that drive sustainable growth.
Performance Marketing
Orchestrating multi-channel campaigns including SEA, display, and social media with comprehensive analytics and reporting capabilities. Managed marketing operations across EMEA and DACH regions, delivering measurable ROI improvements.
Project Management & Leadership
Established and managed high-performing teams while cultivating key stakeholder partnerships. Experienced in financial planning, budget management, and P&L optimization with regular performance reporting to executives and partners.
What I have done in the past?
I do have a diverse portfolio spanning B2B SaaS & Tech (employee benefits platform, EdTech startups), E-Commerce and marketplaces (PayPal, eBay), Entertainment (live entertainment and events), and Financial Services (fintechs and the banking sector). I have worked for global companies and local startups and nearly everything in between.
What sets me apart?
What I can do for you?
Digital Marketing Strategy
Successfully led rebranding initiatives and market competitiveness strategies for B2B SaaS startups. Expert in creating and executing comprehensive marketing campaigns across multiple channels with a proven track record of achieving 3x annual revenue growth through strategic business model expansion.
Website & Content Management
Specialized in managing complex website relaunches and optimizing landing page performance. Experienced in developing and implementing content strategies with focus on LinkedIn and professional networks, combined with technical skills in HTML, CSS, and SEO optimization.
E-Mail Marketing & CRM
Designing end-to-end customer journey strategies across the entire sales funnel. Experiened in marketing automation and targeted customer acquisition and reactivation campaigns that drive sustainable growth.
Performance Marketing
Orchestrating multi-channel campaigns including SEA, display, and social media with comprehensive analytics and reporting capabilities. Managed marketing operations across EMEA and DACH regions, delivering measurable ROI improvements.
Project Management & Leadership
Established and managed high-performing teams while cultivating key stakeholder partnerships. Experienced in financial planning, budget management, and P&L optimization with regular performance reporting to executives and partners.
What I have done in the past?
I do have a diverse portfolio spanning B2B SaaS & Tech (employee benefits platform, EdTech startups), E-Commerce and marketplaces (PayPal, eBay), Entertainment (live entertainment and events), and Financial Services (fintechs and the banking sector). I have worked for global companies and local startups and nearly everything in between.
What sets me apart?
- Strategic Thinking: Ability to transform fragmented marketing approaches into cohesive, data-driven strategies
- Hands-On Execution: Not just strategy - I implement and optimize campaigns for maximum ROI
- International Perspective: Experience managing marketing operations across multiple European markets
- Technical Proficiency: Bridge between marketing strategy and technical implementation
- Problem-Solving Focus: Proven ability to turn complex challenges into measurable business results
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseSpanischGrundkenntnisse
Projekthistorie
At Berlin-based B2B SaaS startup Regional Hero, I managed marketing and communications operations. I spearheaded a strategic rebrand to enhance market competitiveness, including a comprehensive website relaunch and ongoing optimization. Subsequently, I developed and executed the content strategy across social media platforms (LinkedIn) and their corporate blog. I oversaw performance marketing campaigns and served as primary POC for our SEO agency. Additionally, I managed trade show presentations and led seasonal B2C campaigns, including out-of-home advertising. I also coordinated supplementary marketing initiatives such as radio spot production and partner marketing activities.
Spreaducation is a Berlin-based EdTech StartUp for student tutoring.
As a general manager I achieved 3x annual revenue growth within three years through strategic business model expansion and operational excellence. I spearheaded the digital transformation from offline to online operations during the COVID-19 pandemic, ensuring business continuity and market adaptation. I developed and implemented comprehensive sales and marketing strategies that drove sustainable growth and market penetration. I managed financial planning and budgeting with emphasis on P&L optimization to maximize profitability and operational efficiency. I cultivated key stakeholder relationships and delivered regular performance reports to shareholders and partners, maintaining transparency and alignment. I established and managed a high-performing team, fostering collaboration and driving results across all business functions.
As a general manager I achieved 3x annual revenue growth within three years through strategic business model expansion and operational excellence. I spearheaded the digital transformation from offline to online operations during the COVID-19 pandemic, ensuring business continuity and market adaptation. I developed and implemented comprehensive sales and marketing strategies that drove sustainable growth and market penetration. I managed financial planning and budgeting with emphasis on P&L optimization to maximize profitability and operational efficiency. I cultivated key stakeholder relationships and delivered regular performance reports to shareholders and partners, maintaining transparency and alignment. I established and managed a high-performing team, fostering collaboration and driving results across all business functions.
Sparkassen Finanzportal, today known as S-Com, is the creative agency of Sparkassen-Finanzgruppe in Germany.
During this project I drove successful new customer acquisition through the implementation of targeted multichannel campaigns across display advertising, social media, and CRM channels. My clear goal definition, stakeholder communication and cross-functional team coordination ensured seamless campaign execution and measurable results.
During this project I drove successful new customer acquisition through the implementation of targeted multichannel campaigns across display advertising, social media, and CRM channels. My clear goal definition, stakeholder communication and cross-functional team coordination ensured seamless campaign execution and measurable results.