23.07.2026 aktualisiert

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100 % verfügbar

Senior Digital Strategy & Communications Consultant | Corporate Transformation

Frankfurt am Main, Deutschland
Nur Remote
Master of Arts in Multimedia Communication, IJK Hanover, Germany
Frankfurt am Main, Deutschland
Nur Remote
Master of Arts in Multimedia Communication, IJK Hanover, Germany

Profilanlagen

Portfolio_LeonieGoerting_EN.docx

Über mich

I am a Senior Digital Strategy & Communications Consultant with more than 15 years of experience leading digital and social communications strategies within international agency and corporate environments. I take on mandates that require strategic clarity and strong operational leadership.

Skills

Design-StrategienMarketingInfluencer MarketingMedienstrategieTransformationsmanagementStrategische KommunikationDatenstrategieDigitalstrategieContent-StrategieKreative StrategienNetzwerkstrategiePR-Strategie
Pan-European Social Media Strategy
Strategic leadership and development of pan-European social media structures across eight markets, including governance models, content planning and the coordination of local teams within a consistent European framework.
Digital Strategy & Transformation
Development and implementation of digital strategies for international companies — from greenfield set-ups to complex transformation processes within established organisations, with a focus on structural clarity and operational leadership.
Change & Transition Management
Support and co-leadership of corporate transformations, particularly in the context of agency acquisitions and integrations, ensuring continuity across ongoing client projects while fully restructuring teams and processes.
Content Ecosystems & Planning
Development and management of content ecosystems, editorial planning processes and content architectures for international brands and companies.
Influencer Marketing
Strategy development and ownership of influencer marketing at European level, with experience in planning and delivering pan-European campaigns.
Stakeholder Communication
Communication and alignment with C-suite and executive-level stakeholders, both internally and on the client side, within multilingual and international environments.
Brand Development & Launch
Development and market launch of brand strategies for premium and luxury brands, as well as B2B and B2C companies across international markets.
Website Relaunch / Project Lead
Project leadership for website relaunches, from initial concept and agency management through to go-live, including stakeholder management at executive level.
Crisis Management
European-level crisis management across social media and digital communications, with experience in rapidly coordinating global and local teams.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2024

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseSpanischMuttersprache

Projekthistorie

Freelance Digital Marketing Consultant

Accenture Song / KB&B / Huth+Wenzel (Freelance)
Social Lead Europe for Accenture Song in Madrid; Digital Marketing Consultant for KB&B Hamburg (Family Marketing); Interim Account Manager for Huth+Wenzel Frankfurt.

Head of Social Media / Digital Communications

WISAG – Frankfurt
Strategy development and build-out of all social media activities; project lead for website relaunch. Developed full social media strategy from scratch, sourced and briefed external agencies, implemented tools and workflows, and took over project lead for website relaunch including stakeholder coordination through to go-live.

Account Director

CAMAO – Darmstadt
Client consulting, development and growth across B2B and B2C.

Client Delivery Lead

Accenture Interactive – Frankfurt
Co-led transition phase following acquisition of Spark44. Operational coordination between existing team, Accenture structures and client side; ensured continuity of live projects and campaigns throughout the restructuring.

Senior Account Director

Spark44 – Frankfurt
Full responsibility for advertising activities of an international premium automotive brand in Germany. Leadership and development of a team of 12.

Director of Social Media Europe

Spark44 – Frankfurt
Strategic ownership of pan-European social media activities across 8 markets. Integration within broader digital marketing context at European level.

Senior Account Social Media & Digital Europe

Spark44 – Frankfurt
Planning, coordination and delivery of pan-European campaigns. Strategy development and ownership of Influencer Marketing across Europe.

Social Media Coordinator Iberia (Interim)

Spark44 – Madrid
Interim market responsibility for Iberia (Madrid, 6 months).

Social Media Manager

Spark44 – Frankfurt
Creation, delivery and strategic ownership of social media for an international premium brand in Germany.

Marketing & Communications Consultant

Self-employed – Frankfurt
Consulting for SMEs and start-ups on marketing and communications strategy.

Online & Events Specialist

Maserati Deutschland GmbH – Wiesbaden
Social media management; organisation and delivery of events across Germany and Austria.

Founder & Managing Director

Empanadiso – Frankfurt
Developed, launched and operated a new gastronomy concept from concept to running business.

Trainee Online Marketing

Yalwa GmbH – Wiesbaden
SEO, link building, client acquisition.

Kontaktanfrage

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