02.03.2026 aktualisiert
100 % verfügbar
Senior Digital Marketing Manager
München, Deutschland
Nur Remote
B.A, PhilosophyÜber mich
Bilingual (English & French) CRM and Lifecycle Marketing Leader with 11+ years’ experience driving full- funnel growth across B2B, SaaS, and D2C brands. Expert in automation, go-to-market strategy, segmentation, CRO A/B testing, and data-driven lifecycle strategy.
Skills
A/B TestingAsanaAtlassian ConfluenceAtlassian JiraAutomatisierungBusiness To BusinessKundenbeziehungsmanagementStrategisches ManagementKundenerfahrungSaasKollaborationsplattformConversion-Rate-OptimierungKundenbindungMarktsegmentierungPersonalisierung
CRM and Lifecycle Marketing
Expertise in building and optimizing customer journeys, implementing lifecycle workflows in Salesforce Marketing Cloud, and developing automated lifecycle and retention campaigns in HubSpot with proven results in improving engagement and retention metrics globally.
Data Analytics and Testing
Advanced skills in A/B and Multivariate Testing, data analytics using GA, Hotjar, Looker, Tableau, VWO, and experimentation roadmap ownership achieving significant increases in activation rates through CRO methodologies.
Go-to-Market Strategy
Strategic planning and execution of full-funnel growth strategies across B2B, SaaS, and D2C brands, including market segmentation, customer journey mapping, and cross-functional leadership to drive revenue growth and market expansion.
Marketing Automation
Implementation and management of marketing automation platforms including HubSpot, ActiveCampaign, and Salesforce Marketing Cloud for streamlined campaign execution and customer engagement.
Multichannel Campaign Management
Design and execution of integrated campaigns across email, SMS, push notifications, and in-app messaging channels to maximize reach and engagement across diverse customer touchpoints.
Product Marketing
Strategic product marketing initiatives including feature launches, go-to-market strategies for core commerce and manufacturing features, and cross-functional collaboration to drive product adoption and revenue growth.
Customer Segmentation and Personalization
Development of segmentation models and personalization triggers to boost customer retention and create targeted messaging strategies that surpass industry benchmarks for engagement and conversion.
Project Management Tools
Proficiency in project management and collaboration tools including Atlassian suite (Confluence, Jira, Trello), Miro, Figma, Asana, and Zendesk for efficient team coordination and project delivery.
Conversion Rate Optimization
Systematic approach to CRO including A/B testing, user activation and onboarding optimization, and data-driven decision making to improve conversion rates and customer acquisition metrics.
Expertise in building and optimizing customer journeys, implementing lifecycle workflows in Salesforce Marketing Cloud, and developing automated lifecycle and retention campaigns in HubSpot with proven results in improving engagement and retention metrics globally.
Data Analytics and Testing
Advanced skills in A/B and Multivariate Testing, data analytics using GA, Hotjar, Looker, Tableau, VWO, and experimentation roadmap ownership achieving significant increases in activation rates through CRO methodologies.
Go-to-Market Strategy
Strategic planning and execution of full-funnel growth strategies across B2B, SaaS, and D2C brands, including market segmentation, customer journey mapping, and cross-functional leadership to drive revenue growth and market expansion.
Marketing Automation
Implementation and management of marketing automation platforms including HubSpot, ActiveCampaign, and Salesforce Marketing Cloud for streamlined campaign execution and customer engagement.
Multichannel Campaign Management
Design and execution of integrated campaigns across email, SMS, push notifications, and in-app messaging channels to maximize reach and engagement across diverse customer touchpoints.
Product Marketing
Strategic product marketing initiatives including feature launches, go-to-market strategies for core commerce and manufacturing features, and cross-functional collaboration to drive product adoption and revenue growth.
Customer Segmentation and Personalization
Development of segmentation models and personalization triggers to boost customer retention and create targeted messaging strategies that surpass industry benchmarks for engagement and conversion.
Project Management Tools
Proficiency in project management and collaboration tools including Atlassian suite (Confluence, Jira, Trello), Miro, Figma, Asana, and Zendesk for efficient team coordination and project delivery.
Conversion Rate Optimization
Systematic approach to CRO including A/B testing, user activation and onboarding optimization, and data-driven decision making to improve conversion rates and customer acquisition metrics.
Sprachen
EnglischMutterspracheFranzösischverhandlungssicher
Projekthistorie
Led go-to-market strategies for core commerce and manufacturing features, including the Shop Floor App, batch tracking, end-to-end traceability, and real-time inventory management. Partnered cross-functionally with Customer Success, Marketing Product and Sales teams to identify target customer segments and execute multi-channel campaigns.
Scaled automated lifecycle and retention campaigns in HubSpot, improving engagement and retention metrics globally. Improved email performance through targeted segmentation and testing (+16% open rate, +3% CTR). Built and maintained monthly KPI dashboards focused on core journeys and growth metrics.