29.10.2025 aktualisiert
100 % verfügbar
B2B Marketing & GTM Executive (SaaS / FinTech / Retail Tech) + Speaker and Business Influencer
Brilon, Deutschland
Weltweit
B.A. Business Administration (Marketing)Über mich
Marketing leader with 15+ years’ experience building data-driven Marketing & GTM strategies for SaaS businesses. I turn complex products into clear value, driving trust & growth. Optional: Can be booked as Business Influencer & Speaker
Skills
Business MarketingBenchmarkingMarkenbewusstseinSaasCommercial FinanceE-CommerceVertriebWachstumsstrategieMarketingStrategisches MarketingMarketing-AutomatisierungMarketing-AktivitätenMarketing-KooperationenPartner Relationship ManagementEinzelhandel
Go-to-Market Strategy
Development and execution of comprehensive go-to-market strategies for SaaS companies entering the DACH region, with proven success in building market presence from the ground up.
Growth Marketing
Partner-driven growth marketing approach building joint initiatives with established brands to create visibility and drive long-term value, resulting in tripled sales pipelines.
Brand Positioning
Strategic brand development and repositioning expertise across multiple industries, including successful launches and rebranding initiatives in FinTech and eCommerce sectors.
Marketing Automation
Implementation of MarTech infrastructure including tools like ChatGPT, Salesforce, HubSpot, and various SEO/analytics platforms to optimize marketing operations.
Account-Based Marketing
Introduction and execution of ABM programs to support upselling and deeper customer engagement with measurable performance benchmarks.
Content Strategy
Development of inbound-driven marketing strategies generating multiple campaigns and significant pipeline growth within short timeframes.
Budget Planning & ROI Optimization
Strategic allocation of marketing resources with clear focus on revenue targets and measurable outcomes across multi-million marketing initiatives.
Optional: Can be booked as Business Influencer & Speaker
for SaaS businesses.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2025
Sprachen
DeutschMutterspracheEnglischverhandlungssicherPolnischgut
Projekthistorie
Founded e-collective, a growth platform to empower global SaaS companies to break into the DACH market with confidence, speed, and impact. Delivering custom go-to-market strategies, access to a curated network of trusted partners and industry insiders, and end-to-end launch and growth support across Germany, Austria, and Switzerland.
Led the company's market entry in the DACH region by launching the brand and eCom portfolio for SME merchants and partners. Built the DACH marketing team and full MarTech infrastructure within 6 months. Established partner marketing as a key growth channel and developed an inbound-driven marketing strategy that tripled the sales pipeline within 12 months.
Led the development and execution of AEVI's global marketing and communications strategy to support growth and strengthen brand positioning as a leading payment orchestration platform. Repositioned the brand during a key transformation phase, scaled and coached a global MarCom team, and developed co-marketing programs with partners including Mastercard and Worldpay.