Senior Product Marketing Manager with B2B and Go-to-Market Expertise

I’m a product marketing and content specialist with over 8 years of experience helping B2B tech companies craft messaging that connects, converts, and delivers measurable impact. My background spans industries like SaaS, fintech, Web3, and enterprise software—giving me a strong grasp of technical products and the strategic storytelling needed to bring them to market successfully.
What sets me apart is my ability to distill complex concepts into clear, value-driven narratives. Whether it’s developing product messaging, crafting compelling web copy, writing customer-facing assets like case studies and solution briefs, or building out full-scale go-to-market strategies—my work is grounded in deep product understanding and audience insight. I don’t just write; I help companies clarify what makes them different and why it matters.
In my most recent full-time role at Lucanet, a leading financial performance management platform, I led the go-to-market strategy for a newly acquired product, building everything from positioning frameworks and sales enablement tools to battlecards and analyst content. I was recognized for helping drive over $3M in ARR during a major sales initiative.
Before that, I helped launch 20+ Web3 and SaaS products at Liquiditeam (Unyfy), increasing lead generation by over 240% and driving a 35% increase in monthly recurring revenue. My content strategy improved organic traffic by 60% and doubled engagement across social channels.
I also have deep roots in SEO and content marketing, giving me a performance mindset when it comes to writing. From boosting search rankings to improving on-site engagement, I write with both humans and algorithms in mind.
Clients and collaborators appreciate that I bring structure, clarity, and creative thinking to every project. I’m a strong communicator, naturally collaborative, and comfortable working with product, sales, and marketing teams to align copy with strategy and outcomes.
Here’s what I can help with:

• Website copy and landing pages
• Product and solution messaging
• Go-to-market content and launch assets
• Case studies, blog posts, and whitepapers
• Email nurture sequences and sales collateral
• SEO-optimized content that still sounds human

If you're a B2B tech company looking for copy that tells your story, resonates with your audience, and supports your growth goals, I’d love to collaborate.