19.04.2025 aktualisiert

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Projekt- & Program Management, Interim Manager, PIM / PXM / Master Data / NLG / Data2Text

Tornesch, Deutschland
Weltweit
Tornesch, Deutschland
Weltweit

Profilanlagen

CV Kersten Wirth 2023 v1.0 ENG.pdf
Profile Kersten Wirth ENG 01-2024.pdf
CV Kersten Wirth 2023 v1.0.pdf

Skills

KundenbeziehungsmanagementBusiness-CoachingUnternehmensberatungGeschäftsprozessmodellierungGeschäftsanforderungenKundenerfahrungChange AdvisoryChange ManagementBeratungContent MarketingDatenbank-MarketingE-BusinessProjektmanagementNatural Language ProcessingProduktdatenmanagementProduct Information ManagementProgramm-ManagementBlockchainAnforderungsanalyseRequirements EngineeringSales ManagementProzessanalyseDatenmanagementWeb3.jsHubspotNatural Language Generation
20+ years of PIM/PXM/MDM experience as Project Manager and Senior/Lead Consultant.

PIM/PXM/MDM Consulting, Product Information Management, Product Experience Management, Multi-Domain Management, Master Data Management, Change Management, Strategic Consulting, Project Management, Program Management, Process Analysis and To-Be Concept Development, Requirements Engineering, Vendor Management, E-Business, CRM, HubSpot, Web3, Blockchain.

Sprachen

DeutschMutterspracheEnglischverhandlungssicherJapanischGrundkenntnisse

Projekthistorie

Freelance / Interim-Management & Consulting

Wirth-Freelance

Internet und Informationstechnologie

< 10 Mitarbeiter

I support software development shops (PIM/MDM/PXM) and international enterprise clients in various industries in Germany / DACH and Japan / APAC.

Based on excellent intercultural and emotional intelligence, complex international objectives are my safe spot.

Business Scope & Benefits

Software Development
  • Roadmap development & and prioritization for software shops get closer to your customers and profit from two decades of experience!
  • Assess your go-to-market strategy, re-prioritize your developments, and boost the success of your PIM, MDM, or PXM software suites.
  • Utilize project "shadowing" and customer project strategy development (backend) to increase success rates and have more happy customers.
  • Establish 1:1 Coaching and Training for your project and product teams to improve efficiency and quality.
  • Optimize your sales processes and understand the external customer and consulting views.

Enterprise Programs and Projects

Kickstart, execute, or turn around your complex, international software programs and projects.
Add resources to manage complex backlogs and extensive requirement catalogs to keep your developments and implementation on track.
Add experienced process development and implementation support, including change management for local/global teams. Boost pace and implement processes that require consent from your international teams.
Spread understanding and harmony based on intercultural Coaching of your teams.
Boost your content creation by integrating state-of-the-art AI-supported Natural Language Generation (NLG) into your marketing processes.

Services
  • Strategy Development
  • Change Management
  • Management Coaching
  • Program Management
  • Project Management
  • Project Execution and Requirements Engineering
  • Training Development & Execution
  • Natural Language Generation Infrastructure and Processes (NLG Text Automation)

Program Manager * Telos Foundation / Telos Core Development

telos foundation

Internet und Informationstechnologie

10-50 Mitarbeiter

www.telos.net

Coordinate activities and global development teams as part of Telos Core Development. Strategy development and key interface to the Telos Foundation and communication interface for development-related dAPPs and Projects building on Telos. Project management for select Telos initiatives, as well as coach and mediator. Moderator of EOSIO+ workgroup supporting the initiative to secure the EOSIO code base for all chains.

Managing Partner / Geschäftsführender Gesellschafter

forbeyond Group

Internet und Informationstechnologie

10-50 Mitarbeiter

Omnichannel, PIM (Product Information Management, MDM (Multi-Domain Management), and MAM (Media Asset Management) consultancy, process streamlining, business development, and content services/solutions/factory and classification management.

Consulting and services in the PIM and MDM environment, as well as content creation and data services with up to 50
employees. Managing Director responsible for the Sales & Partner Management divisions.

Due to the professional and consistent sales activities, forbeyond achieved a closing rate of 65-70% under my leadership. The highly automated sales process was implemented via HubSpot.

The scope of services includes as-is analysis, target conception incl. Requirements management, software selection,
implementation support and turnaround of complex projects in the product and master data segment.

As lead consultant, I was responsible with our colleagues for the following mandates, among others the following mandates: Hagebau, Brillux Farben, Himolla, Kroschke Sign International, VET Concept, HKL & AlcaMobil, and two large German discounters.

Managing Partner, Founder (Geschäftsführender Gesellschafter)

PIM-Consult GmbH

Internet und Informationstechnologie

10-50 Mitarbeiter

Consulting and services in the PIM and MDM environment with up to 14 employees. Responsible managing director for the
Sales, Partner Management & Consulting.

PIM-Consult GmbH was transferred to the forbeyond Group during a merger.

Professional and disciplinary management of all consultants, strategic lead consultant and responsible for the training of employees in the core segment of PIM and MDM consulting.

Successful implementation of systems and processes for, among others: OTTO, Hornbach, Marc O'Polo, Orsay, Globetrotter, Kroschke Sign International, Ahlers Group / Baldessarini, Aventics, Schwan Stabilo, DT & Shop, Gebr. Heinemann, Legero and Onlineprinters.

Moderator of the "Prokom Data Days," keynote speaker at various events and events and functions.

Owner/Founder

PIM-Consult / MDM-International

Internet und Informationstechnologie

< 10 Mitarbeiter

Consulting and services in the PIM and MDM environment. Support and realization of international product information management and Master Data Management projects. Analysis and realignment of catalog creation processes. Support with
the automation of production processes. Realignment of product data, text, and photography processes.

Successful implementation of systems and processes for, among others, Schneider Werbemittel, Conleys, Impressionen, mytoys, Hornbach, and reBuy.

The sole proprietorship PIM-Consult was transformed into PIM-Consult GmbH.
  • Product-Data Strategy
  • Product Vision and Strategy
  • MDM Consulting
  • PIM / PDM Consulting
  • Turnaround
  • Interims Management
  • Vendor Selection
  • Print Publishing Integration

Department Lead, Project Management, Data Services & Cross-Selling International

OTTO GmbH & Co KG

Konsumgüter und Handel

1000-5000 Mitarbeiter

Central production coordination of product data, including people photography, still photography, product text, and SEO-Text, and catwalk videos.

Central project management for OTTO advertising, defining print systems, processes, and workflows.

Assurance of first and second-level support for print systems running at external agencies and internal DTP units.

Realization of print catalogue internationalization for Freemans (UK), Jelmoli (CH), and OTTO (RU and PL).

Assure implementation of state-of-the-art publishing system infrastructure and components of the PIM / MDM infrastructure (Heiler / Informatica), including an overview of technical specifications and developments.

Contract negotiation with suppliers, management of production, and software development budgets.

Achievements:

Setup of "Data-Services" unit starting 01/2011 successfully finished, including recruitment to planned team size.

Implementing entirely new processes and onboarding two professional fashion photo studios for mass production.

Production running for women/men/sports clothing and multimedia products, including all relevant 2011 and spring 2012 items produced.

Significant impact taken on future implementation of new product information management system and print infrastructure.

Interims Management of team "Internationalization and Cross-Selling".

Interim Lead Marketing Europe / Germany, Global Project Manager MDM/PIM

HellermannTyton GmbH

Industrie und Maschinenbau

500-1000 Mitarbeiter

www.hellermanntyton.de

Acting management of the European marketing department.

Development of European and German marketing plans. Including budgeting and controlling investments for all marketing projects.

Focus was given to the coordination and initialization of all European and German marketing activities, PR, and trade shows, including involvement in various European and German projects and product introductions.

A key responsibility was to ensure focus on OEM, distribution, and catalogue house channels.

Global Project Manager PIM / MDM and Manager EU Media Production

Achievements

Initialization of major online and offline relaunch, updating online product presentation and printed catalogues. Reorganization of an entire team to follow agile processes and more flexible project assignments

Global Project Manager MDM/PIM, Head of Media Production

HellermannTyton GmbH

Industrie und Maschinenbau

500-1000 Mitarbeiter

Responsibilities
  • Project management, Product Information Management (PIM / PDM) change management, rollout, training, and development of new functionalities
  • Implementation in all regions (EMEA, USA, Asia, South America)
  • Consulting for production processes and content/layout
  • Professional management of newly founded "Media Team"
  • Coordination of all European catalogue productions from concept to print
  • Assure availability and development of functions required for e-business activities
  • Project management for a harmonized European pricing system
  • Project coordination for global harmonization of EAN codes and implementation of central assignment
  • Keywording and SEO activities for the DACH region

Achievements
  • All Projects in time / in budget, meeting SMT/CEO expectations
  • Central MDM used for central assignment of global article numbers and EAN codes
  • 26 product catalogues (up to 480 pages) in 16 countries
  • Reduction of print costs by 30%, layout costs by 35-40%
  • Reduction of production time for main catalogues from 6 months down to 1-2 months
  • Dynamic online product catalogue in 13 languages

Head of Produktmanagement / Marketing, Germany

HellermannTyton GmbH

Industrie und Maschinenbau

500-1000 Mitarbeiter

Responsibilities
  • Creation/coordination of product budgets, SWOT analysis and strategy plans
  • Coordination and initiation of all German Marketing and Product Management activities
  • Development of various European projects and product developments
  • Assure overall focus on OEMs, distribution, and catalogue houses
  • Global Project Management for our Product Information Management system (PIM / MDM)

Achievements
  • The highest grade of innovation inside the HellermannTyton new product introduction
  • PR reports, advertisements, and interviews exceed a total amount of all key competitors
  • High double-digit growth in all product segments
  • Significantly increased customer recognition based on various marketing activities and PR work
  • Outstanding service level to distribution and catalogue houses in our industry

Global Product Manager, Colocated Hosting & Infrastructure

Cable & Wireless Digital Island (C&W)

Telekommunikation

1000-5000 Mitarbeiter

Consolidation of specifications and designs for hosting centers, an adaptation of product "Colocation" to global requirements, development and maintenance of "Product Requirement Documents" and "Service Descriptions" for the product range, creation of business cases for new, standardized products and services, definition of "Hosting Foundation Module".

Consolidation of product portfolios of 12 acquired Internet service providers in Europe and support of local e-commerce units. Standardization of distributed web shop solutions in Germany.

Product Manager

Hellermanntyton GmbH

Industrie und Maschinenbau

500-1000 Mitarbeiter

www.hellermanntyton.de

Responsible for a large number of product families, including the the top-selling "cable bundles and fasteners" range with sales of up to up to 30 million euros in sales.

Development of the "labeling systems," Elastomer and protective conduits" with a turnover of 2.3 million Euro,
Increase >600%.

Responsibility for the entire product life cycle from product idea to discontinuation, sales support and training.

Innovation Award for the globally coordinated product launch of an innovative system for the printing of heat-shrinkable
tubes using a thermal transfer printer.
  • Management of product line based on given market requirements
  • Creation of product sales budgets and pricing
  • Frequent sales calls with our sales representatives, participation in trade fairs/customer events
  • Market and competition analyses
  • Internal management of large customer projects
  • Project management of award-winning website of HellermannTyton GmbH

Junior Product Manager

Hellermanntyton GmbH

Industrie und Maschinenbau

500-1000 Mitarbeiter

Internal Sales

Hellermanntyton GmbH

Industrie und Maschinenbau

500-1000 Mitarbeiter

Business Administration Staff

ADHOC Zeitarbeit GmbH

Sonstiges

500-1000 Mitarbeiter

Controlling

Deutsche Aerospace

Industrie und Maschinenbau

1000-5000 Mitarbeiter


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