B2B Revenue Marketeer, CMO, GTM RevOps Lead & Coach

Short-term interim manager mission for B2B FinTech scale-up focused on:

- Marketing team leadership & transformation
- Marketing Operations & Performance
- Search & online marketing
- ROI & Dashboards Optimisation
- Commercial team support through lead generation
- International expansion

Responsible as part-time consultant & interim manager for:
1- Setting up & optimising global demand generation-related campaigns and channels
2- Transforming the marketing function into a Revenue Marketing Center of Excellence
3- Coordinating, recruiting & coaching the Regional/Field Marketing Specialists (campaigns)
4- Co-driving foundation Demand Generation projects with B2B Demand Gen agency

Working alongside the events, digital and content teams based in London, this involved Campaigns
planning, Pilot projects, Paid Media, SEO & Dashboards optimisation, Roadmap, Workshops, Datadriven
ROI analysis, Data- and Growth-based decision-making and marketing operation efficiency,
training.

Leading Accenture's Marketing & Communications team and function in Belgium & Luxembourg
(BeLux). Media Relations and Social Media Lead. Scope covers Branding, Advertising, Online
Marketing, Content Marketing, Client Marketing, Marcom, Market Development, PR, Internal & External
Communications, Influencers (e.g. Alumni, Associations), Events and supervision of Recruitment
Marketing. Responsible for planning & strategy, campaigns development, execution & reporting,
budget and people management. Field marketing & communications across five industry sectors and
Accenture's four growth platforms: Strategy, Technology, Operations and Digital

Leading Accenture's Marketing & Communications team and function in Belgium & Luxembourg;
covering strategy, planning, development, execution and reporting. Responsibilities include: Image
development, client marketing/market development, recruitment marketing, internal communications,
events, online and media relations. Coverage: Consulting, Technology, Outsourcing and all industry
groups

Responsible for demand generation, SEO, SEA, social media, eMail, telemarketing and campaign
management for Iron Mountain Europe to increase leads quality and quantity. Development, delivery
and measurement of targeted and segmented sales & marketing campaigns across multiple channels in
19 European countries, focusing on MidSize segment

Responsible for the strategy, planning, operations and tools for corporate and marketing
communications as well as supporting the sharing and creation of knowledge across the firm. This
includes marketing & brand strategy, marcom collaterals, PR, events, social media, online and
print, sponsorship, customer database management, information indexing, consultant/client requests,
sales support, engagement debriefs, extranet improvement, workshops, newsletters, knowledge
coaching and monitoring.

Full management of projects or functions for several consulting and client firms in various sectors,
including:

Client Project

Medium-Size Marketing Intelligence Consultancy Interim Information Manager: Management of
information/research team, projects, processes and tools
Big Five Consultancy (Strategic Consulting) International market/competitor analysis, newsletter and
report writing for over 3,000 staff worldwide
Major IT Service Firm (Telecom & Media Division) Development of a marketing & sales Intranet portal
for over 400 sales managers (content and project management)
B2B eMarketplace (Industrial Products) Interim Marketing Communications Manager: Development of
marketing plan, branding strategy and communications plan/tools for commercial launch
Various partnerships with colleges and organisations Development and running of coaching program
(business/marketing workshops). Journalism work for trade magazines (editing/research/writing)

- Travel, Portraits and Reportage Photographer
- Freelance Writer, Commissioning and Sub Editor

Responsible for Europe-wide definition and implementation of new knowledge support activities for
accounts, pursuits and engagements (across industry sectors):
* Developed European and global service offering and packaged tools/templates for knowledge workers
(global launch/brand for KM program)
* Increased awareness of knowledge processes and coached over 50 knowledge workers, sales
managers and consultants (direct involvement with over 10 major accounts in Insurance, Government
and Defence sectors)
* Supported the sales process through participation in new business wins (increased rate)
* Developed and facilitated training workshops in Italy, the Netherlands and the UK

Responsible for the strategy and management of two Marketing units (four staff in total): Market
Intelligence, Configuration & Document Services
* Full budget management (over £600k), including revenue target and £100k+ cost savings
* Conducted strategic review and internal audit for Information Services
* Developed and launched new marketing information products covering the smart card market and
competition analysis: workshops, reports, presentations, research and newsletters. Total audience of
over 300 senior managers, high level of client satisfaction
* Project managed the company's shared information systems (including the Intranet site) and
information/knowledge management activities
* Led the selection and initial implementation of the company's configuration and document
management systems and processes (for software, technical specifications)
* Worked with and supported Mondex Executive Committee and shareholders (over 20 leading banks)

Promoted from Analyst to Manager in 1997 (by Managing Partner EMEA)
* Set up and managed Competitor Intelligence function for Europe (incl. plan, tactics, communications,
reports, database development) serving over 500 internal clients
* Responsible for optimising European relationships with analyst firms such as: Gartner Group,
Dataquest, IDC, INPUT, Datamonitor (through request management, supervision of published profiles,
interview co-ordination, events support)
* Gathered, analysed and reported primary and secondary information on consulting, IT and related
markets across Europe (both for strategic and sales usage)

Promoted from Junior to Senior Consultant after 18 months to manage marcom projects for European
headquarters of US blue chip firms:
* 3M Europe: market analysis and reporting, corporate marketing support
* Europay/MasterCard: Brand migration strategy for 7 debit/credit brands, incl. focus groups in 3
countries, interview analysis, production of creative mock-ups (logo, poster), communications plan,
brand manual
* AT&T/Unisource: Brand strategy, plan and tactics for launch of new brand (Uniworld) including:
research, creative concepts, collaterals, supervision of agencies
* DHL Worldwide: Internal newsletter for senior management of Lufthansa, JAL and DHL. Analysis and
reporting of TV/press advertising data across Europe
* Other projects and clients managed: Brand manual for Owens-Corning Fiberglass, sales & marketing
system for Brown & Williamson, marketing system for Colgate Palmolive

B&W, DHL, Colgate Palmolive and other pan-European client firms (Brussels)