Performance Marketing | MarTech | Data Analytics | Data Engineering | Data Warehouse

Professional with Diverse Expertise:
Senior expert with extensive experience in performance marketing, data analytics, data engineering, software development and web development.

Doctorate in Space Medicine / Computer Science and Diploma in Computer Science. Certified Business Coach (IHK) and Certified Cognitive Trainer (AKA-KT).
 

• Long-term software development experience: Over 34 years of proven expertise in software development methodologies with a track record of delivering high quality solutions in a variety of domains.
• Extensive web development and project management skills: Successfully managed web development projects for over 28 years, managing teams and ensuring timely delivery of projects in line with quality standards.
• Experienced in online and performance marketing: Over 17 years' experience in effectively implementing digital marketing strategies to increase online visibility and brand presence, resulting in increased lead generation and conversion rates.
• Experienced General Manager and Consultant: Managing director and consultant for 15 years, providing strategic guidance and overseeing successful project delivery to achieve business objectives.
• Process and Quality Management Expertise: Contributed to process optimisation and quality management initiatives for application development and delivery, ensuring efficiency and adherence to industry standards for 7 years.
• Skilled Business Analyst in IT Controlling: Used analytical skills and industry knowledge to drive data-driven decision making processes, optimise resource allocation and improve operational efficiency for 8 years.
• Versatile university lecturer: Sharing knowledge and expertise as a lecturer for 8 years, focusing on software engineering, web-based application development and design, and online marketing strategies to inspire the next generation of professionals.

Key Skills:
Performance marketing, data analytics, data engineering, machine learning (ML)/artificial intelligence (AI) and data warehousing.

Performance Marketing:

• Proficient in using the Google Marketing Platform suite (Google Ads, Google Analytics 4, Google Tag Manager, Google Looker Studio) to create targeted marketing campaigns and gain valuable data-driven insights.
• Skilled in utilising multiple marketing platforms including Microsoft Advertising and Meta Advertising to develop comprehensive marketing strategies tailored to client objectives.
• Bid management and strategy including smart bidding, attribution optimisation, maximising conversions, target CPA and ROAS optimisation.
• Experience in technical SEO optimisation.

Data Analytics:

• Skilled in data deep dives to improve insights, optimise marketing activities, marketing automation, customer journey analysis, attribution modelling, forecasting or personalisation.
• Experienced in management reporting, KPI dashboards and data visualisation using Google Looker Studio, Tableau or Power BI Dashboards.

Data Engineering and Machine Learning (ML)/Artificial Intelligence (AI):

• Google Cloud Platform, Amazon AWS or Microsoft Azure to build your own data warehouses and data lakes.
• Data Engineering for building data warehouses with Databricks and BigQuery Studio, including BigQuery ML.
• Development using Python and SQL.
• Using technologies such as machine learning, predictive analytics, or anomaly detection.

List is not complete!

Clients:
Fortune 100, Fortune 500, Start-Ups, medium and large enterprises across Europe and the world.