16.04.2026 aktualisiert
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Certified Copywriter & Localization Specialist (DACH ↔ LATAM)
Leichlingen, Deutschland
Nur Remote
B.A. Media ManagementÜber mich
6+ yrs. Certified Copywriter | DACH & LATAM Localization | PR Editor & Media Monitoring
Skills
Copywriting
I am a certified copywriter (BPWD e.V.) with 6+ years of experience crafting high-impact content for FMCG, Health, and Lifestyle brands (including names like HEJ Naturals). Having lived in Central America for over five years, I provide more than just translation, I offer deep cultural immersion and fluency in German, Spanish, and English.
I am currently pursuing my Master’s in Translation & Technologies (UDIMA/ISTRAD) in the "LATAM Edition." Completing this specialization entirely in Spanish - focusing on DE, EN, and ES - allows me to combine deep cultural empathy with the most advanced localization tools in the industry.
I help brands avoid "cultural traps" and ensure your message resonates authentically in its target market.
- The "Hype" Trap: While loud superlatives and "miracle" promises might work in other markets, German consumers prioritize substance and credibility. Over-the-top marketing often triggers a "spam alarm," making a brand appear untrustworthy rather than "revolutionary."
- The "Value" Trap: Precision in wording is key. Describing a premium product as "billig" (cheap) is a fatal error. To a German ear, billig signifies low quality, not a good deal.
Core Expertise & Services:
- Creative Copywriting & Transcreation: High-end content that sells, not just tells.
- Content Localization (DE/ES/EN): Adapting brand voices for the DACH and LATAM markets.
- Global Content Strategy: Building authentic, audience-aligned communication across regions.
- Linguistic QA (German): Ensuring peak professional standards for the German market.
Open to freelance, remote, and project-based roles including: • Multilingual Content Creation (German/Spanish/English) • Market Entry Support (DACH ↔ LATAM) • Cross-Media PR Editing • Intercultural Communication Consulting
Ready to help your brand truly connect across borders?
Whether you are a DACH-based company looking to conquer the LATAM market, or a Latin American brand expanding into DACH: Let’s talk!
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2019
Sprachen
DeutschMutterspracheEnglischverhandlungssicherSpanischverhandlungssicher
Projekthistorie
- Langjährige Erfahrung im medizinischen Content Writing: Erstellung von SEO-optimierten Fachartikeln für die Zielgruppe Ärzt:innen und Healthcare-Professionals.
- Eigenständige Themenausarbeitung: Umsetzung von vorgegebenen Themen in fundierte Artikel – mit inhaltlicher Schwerpunktsetzung und passender Keyword-Auswahl anhand relevanter SEO-Metriken aus vorbereiteten SEO-Listen.
- Content-Strategie & Umsetzung: Ableitung einer sinnvollen Artikelstruktur, die sowohl SEO-Kriterien als auch Lesefreundlichkeit berücksichtigt.
- Keyword-Integration mit Mehrwert: Priorisierung und natürliche Einbettung der Keywords zur Steigerung von Sichtbarkeit und Reichweite.