09.11.2026 aktualisiert
MG
100 % verfügbar
Market Research & Insights Consultant | Pharma & Healthcare
Hofheim, Deutschland
Weltweit
Business Economist (VWA), Verwaltungs- und Wirtschaftsakademie FrankfurtÜber mich
20+ years of pharmaceutical market research in Frankfurt and London, on the company and agency side. I run international multi-country studies from briefing to delivery and turn data into robust insights and concrete recommendations. As a moderator, I conduct in-depth interviews and focus groups
Skills
FokusgruppeInternationale StudienMarktforschungProjektmanagementQualitative ForschungQuantitative MethodenMicrosoft Power BIFragebogendesignModerationstechnikenGruppendiskussionen Leiten
Quantitative Market Research
Expertise in quantitative trackers and ad hoc studies, including brand health trackers, patient activation trackers, disease state education trackers, market assessment studies, brand, price, concept and message recall studies, conjoint studies, as well as CATI and online methodologies across multiple countries and therapy areas.
Qualitative Research & Moderation
Proficiency in moderating in-depth interviews and focus groups with physicians and patients, including morphological in-depth interviews, discussion guide design, content analysis of in-depth interviews, and analysis of secondary data.
International Multi-Country Study Management
Management of international multi-country studies from briefing to delivery, covering questionnaire development, compliance approvals, coordination with analytics teams and fieldwork agencies, budget and timeline checks, quality assurance, country and regional reports, and Power BI dashboards.
Data Analysis & Reporting
Data analysis and reporting in German and English, including preparation of country and regional reports, Power BI dashboards, and actionable insights for brand teams and country affiliates.
Tools & Software
Proficiency in Excel, PowerPoint, Power BI, SPSS, Microsoft Teams, Microsoft Copilot, and Claude.
Therapy Area Knowledge
In-depth knowledge across therapy areas including type 2 diabetes, obesity, immunology, oncology, cardiovascular and anticoagulation, haemophilia, neurology, ophthalmology, and dermatology.
Questionnaire & Discussion Guide Design
Design of questionnaires and discussion guides for both quantitative and qualitative research projects across multiple indications and international markets.
Grief Counselling & Online Practice Management
One-to-one counselling for adults dealing with loss, mainly online, including independent positioning, marketing and content creation for website, blog, social media and newsletter.
Expertise in quantitative trackers and ad hoc studies, including brand health trackers, patient activation trackers, disease state education trackers, market assessment studies, brand, price, concept and message recall studies, conjoint studies, as well as CATI and online methodologies across multiple countries and therapy areas.
Qualitative Research & Moderation
Proficiency in moderating in-depth interviews and focus groups with physicians and patients, including morphological in-depth interviews, discussion guide design, content analysis of in-depth interviews, and analysis of secondary data.
International Multi-Country Study Management
Management of international multi-country studies from briefing to delivery, covering questionnaire development, compliance approvals, coordination with analytics teams and fieldwork agencies, budget and timeline checks, quality assurance, country and regional reports, and Power BI dashboards.
Data Analysis & Reporting
Data analysis and reporting in German and English, including preparation of country and regional reports, Power BI dashboards, and actionable insights for brand teams and country affiliates.
Tools & Software
Proficiency in Excel, PowerPoint, Power BI, SPSS, Microsoft Teams, Microsoft Copilot, and Claude.
Therapy Area Knowledge
In-depth knowledge across therapy areas including type 2 diabetes, obesity, immunology, oncology, cardiovascular and anticoagulation, haemophilia, neurology, ophthalmology, and dermatology.
Questionnaire & Discussion Guide Design
Design of questionnaires and discussion guides for both quantitative and qualitative research projects across multiple indications and international markets.
Grief Counselling & Online Practice Management
One-to-one counselling for adults dealing with loss, mainly online, including independent positioning, marketing and content creation for website, blog, social media and newsletter.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2010
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnissePersischGrundkenntnisse
Projekthistorie
One-to-one counselling for adults dealing with loss, mainly online. Online practice set up and run independently: positioning, marketing and content for website, blog, social media and newsletter.
Overall responsibility for set-up, execution and delivery of mostly quantitative multi-country trackers to brand teams and country affiliates: questionnaires, compliance approvals, coordination with the client's analytics team and fieldwork agencies, budget and timeline checks, quality assurance, country and regional reports, Power BI dashboards. Clients include Eli Lilly (International Business Unit and Germany), IGV, Adelphi, Kantar Health, QualWorld, WorldOne, Insight Europe, Schmiedl Marktforschung, Rheingold Salon and Affinity. Moderation of in-depth interviews and focus groups with physicians and patients, including morphological in-depth interviews; questionnaire and discussion guide design; data analysis and reporting in German and English; content analysis of in-depth interviews; analysis of secondary data.
International quantitative studies across indications, from questionnaire development to presentation, including cost control; CATI, online and conjoint; brand, price and concept studies. Best Newcomer 2009 (staff vote).