29.10.2026 aktualisiert

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freelance - creative designer - digital & brand designer | lu design

Hamburg, Deutschland
Weltweit
Communication Design, Digital Design, Project Management, UX/UI Design
Hamburg, Deutschland
Weltweit
Communication Design, Digital Design, Project Management, UX/UI Design

Profilanlagen

CareerFoundry_Certificate_luise stass.pdf

Über mich

• Digital Design, Brand & Print Design mit +20 J. Expertise • Interdisziplinäre und Social Campaigns, Video Editing • Customer Journey, Usability • AI supported Creation • Flexibel, ergebnisorientiert, ohne Overhead, Lifelong Learner • Fokus auf: innovative, nachhaltige Produkte, Luxury Brands

Skills

Display-WerbungResponsive WebdesignVideoverarbeitungAdobeFigmaPrint-Design
Mein Name ist Luise Stass und ich bin freiberufliche Designerin mit +20 Jahren Expertise in den Bereichen Creative Direction mit Fokus auf Brand Design und Digital Design für internationale Kunden von Automotive über Luxus bis zu NGO.

Mein Fokus liegt auf der Gestaltung nahtloser digitaler Erlebnisse, die Emotionen wecken und Menschen intuitiv durch alle Touchpoints begleiten. Nutzerzentriertes Design, das nicht nur funktioniert, sondern bewegt.

Ob Sie Ihre Markenpräsenz ausbauen oder agenturseitig Freelance-Support benötigen: Ich arbeite flexibel, teamorientiert und ohne Overhead.
Mein Ansatz: ergebnisorientiertes Design, das sich den Anforderungen anpasst.

Wenn das Projekt es erfordert, greife ich auf mein bewährtes Netzwerk aus Developern, Illustratoren und Spezialisten zurück, um gemeinsam das bestmögliche Ergebnis zu erzielen.

Mein besonderes Interesse gilt innovativen, nachhaltigen und durchdachten Produkten mit Mehrwert. Ich sehe mich als Lifelong Learner.

Let´s talk. :)


Skillset:
  • Webdesign / Visual Design
  • UX / UI Design
  • Social Media Campaigns
  • Display / Digital Advertising
  • Design CampaignsE-Commerce
  • AI supported Creation
  • Interdisciplinary Design / Crossmedia
  • Brand Design / Corporate Design
  • Graphic Design / Print Design
  • POS
  • Packaging
  • Projekt- / Design Management

Programme:
  • Figma
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • DaVinci Resolve
  • Affinity

  • Canva
  • CapCut
  • Jira, Asana, Trello
  • Office 365
Ich bin buchbar für Projekte in Agenturen und Unternehmen oder biete mit der Designagentur lu design wirkungsvolle Lösungen von Beratung, Konzeption, Design bis zu Programmierung unter einem Dach.

Sprechen Sie mich gern über lu design oder dieses Portal an.
Let´s talk.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2011

Sprachen

DeutschMutterspracheEnglischgutFranzösischGrundkenntnisse

Projekthistorie

Social Content Campaign: Video Creation & Editing

TRIBE Yoga

Sonstiges

10-50 Mitarbeiter

Client: Tribe Yoga Base Hamburg (Yoga Studio / Wellness)

  • Creation of social media content: Concept, production and editing of video materials
  • Production of reels and posts for social media channels

Digital Design: Digital Campaigns & Online Product Communication

The Marcom Engine (Servieplan Group)

Marketing, PR und Design

500-1000 Mitarbeiter

Client: BMW and Mini (Automotive)
  • Creation of master content for 26 markets campaigns: E-Mobility, Concept Cars „Neue Klasse", Sustainability, Product Releases
  • Market introductions and launches
  • Implementation of OPK (Online Product Communication) pages from information architecture to final visual design
  • Content design and asset creation for AEM (Adobe Experience Manager)
  • Concept, wireframing, prototyping, design, and rollout
  • TISAX conform

Campaign Design: Crossmedia Campaign (digital & print)

Barfer´s

Konsumgüter und Handel

10-50 Mitarbeiter

Client: Barfer's (Raw Food for Cats and Dogs)

  • Interdisciplinary 360° design campaigns: Concept, visual design, and rollout across print and digital channels
  • E-commerce shop design: Product assets and promotional visuals
  • Digital ads and social media creatives: Design of static and animated assets for paid social, display, and performance campaigns
  • POS materials and in-store communications: Creation of shelf talkers, posters, flyers, and promotional displays
  • Packaging design: Implementation of new product packaging designs, labels, and product visuals
  • Creation of Mockups

Digital Campaigns & Online Product Communication

Scholz & Friends

Marketing, PR und Design

250-500 Mitarbeiter

Client: BAT

Vuse (Vaping)
  • Comprehensive product relaunch for Vuse e-cigarette: Website with online shop, crossmedia and 360° campaigns
  • Design of website and online shop with focus on consistent, brand-aligned user experience across all touchpoints
  • UX/UI and visual design with usability considerations for all devices (responsive design) including interactive elements to support brand impact and conversion
  • Online promotions, landing pages, and newsletter design for digital campaigns
  • Interdisciplinary 360° design of print media (brochures, flyers, posters), B2B materials, OOH concepts, and static/animated visuals for digital POS screens
  • Creation of all communication assets based on corporate design

glo (Heated Tobacco)
  • Comprehensive product launch for glo heated tobacco device: Mobile-first website with end-to-end UX/UI design
  • Mobile-first website design from concept and wireframing to visual design
  • E-commerce design: Product pages, category pages, checkout flow, and product detail pages optimized for conversion
  • Online promotions, landing pages, and newsletter design for digital campaigns
  • Focus on consistent, brand-aligned user experience across all devices
  • Responsive design with central UX/usability considerations


Digital Campaigns & Online Product Communication

VMLY&R

Marketing, PR und Design

250-500 Mitarbeiter

Client: BAT

Vuse (Vaping)
  • Comprehensive product relaunch for Vuse e-cigarette: Website with online shop, crossmedia and 360° campaigns
  • Design of website and online shop with focus on consistent, brand-aligned user experience across all touchpoints
  • UX/UI and visual design with usability considerations for all devices (responsive design) including interactive elements to support brand impact and conversion
  • Online promotions, landing pages, and newsletter design for digital campaigns
  • Interdisciplinary 360° design of print media (brochures, flyers, posters), B2B materials, OOH concepts, and static/animated visuals for digital POS screens
  • Creation of all communication assets based on corporate design

Campaign Design: Crossmedia Campaign (digital & print)

Signal Iduna

Versicherungen

>10.000 Mitarbeiter

Client: Signal Iduna (Insurance / Financial Services)

  • Comprehensive interdisciplinary campaign to strengthen retail partnerships
  • Creation of landing page and login area for retailers
  • Design of several social media creatives, print campaign, adaptations
  • Creation of OOH Ads and POS materials

Digital Campaigns & Online Product Communication

Geometry
Client: BAT

Vuse (Vaping)
  • Comprehensive product relaunch for Vuse e-cigarette: Website with online shop, crossmedia and 360° campaigns
  • Design of website and online shop with focus on consistent, brand-aligned user experience across all touchpoints
  • UX/UI and visual design with usability considerations for all devices (responsive design) including interactive elements to support brand impact and conversion
  • Online promotions, landing pages, and newsletter design for digital campaigns
  • Interdisciplinary 360° design of print media (brochures, flyers, posters), B2B materials, OOH concepts, and static/animated visuals for digital POS screens
  • Creation of all communication assets based on corporate design

Digital Campaigns & Online Product Communication

STIHL

Industrie und Maschinenbau

>10.000 Mitarbeiter

Client: STIHL (Outdoor Power Equipment / Landscaping)

  • Design of landing pages for product campaigns and seasonal promotions
  • Creation of social media ads for paid social channels (static and animated)
  • Design of display and digital ads for performance marketing campaigns
  • Design of newsletters, customized for individual retailers
  • All creatives aligned with STIHL corporate design and brand guidelines

Digital Design: Social Media Campaigns

delasocial (PIA Group)

Medien und Verlage

10-50 Mitarbeiter

Clients:
  • Comdirect Bank
  • Miele
  • Jack Daniels
  • BIG (Krankenkasse)
  • Share now

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