26.01.2026 aktualisiert

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Vertriebsbeschleuniger - Interims-Sales Manager - Projektmanager Vertrieb

Lüneburg, Deutschland
Weltweit
MBA, Dipl.ING. Automatisierungstechnik
Lüneburg, Deutschland
Weltweit
MBA, Dipl.ING. Automatisierungstechnik

Profilanlagen

CV-DE-Lars-BERTRAM-2025.pdf

Skills

Entwicklung von LieferantenVerkaufsanalysenStrategische Planung (Account Planning)AkquisitionsprozesseAutomatic Data Processing EquipmentVerkaufsförderungAftersalesKünstliche IntelligenzAutomatisierungAutomobilabsatzAutomobilindustrieBusiness To BusinessKundenbeziehungsmanagementAutomatisierung von GeschäftsprozessenChange ManagementAbschlusstechnikenSaasKomplexer VertriebCRM-SystemeConsumer SalesData IntegrationDigitalisierungIngenieurwesenVertriebWachstumsstrategieSkalierbarkeitInternationaler HandelIt-VertriebLeadgenerierungOrganisches WachstumProzessdesignMicrosoft Power BIProzessautomatisierungVerkaufsplanungSalesforce.ComSAP ApplicationsHandelAusbildungsaktivitätenValue SellingChatbotsTrainingsplanungCoaching und MentoringTechnologie-Know-howDigital EnablementLogistikprozesseInforAutomobiltechnologienHubspotAccount ManagementKundengewinnung
Strategischer und operativer Vertriebsprofi & CRM-Experte für B2B-Tech, Digitalisierung und Wachstum

Ich bin der richtige Partner, wenn Sie Ihre Vertriebsorganisation skalieren, Prozesse digitalisieren oder komplexe B2B-Produkte erfolgreich am Markt positionieren wollen.

Mit über 20 Jahren Erfahrung im technologieorientierten Vertrieb (Automotive, IT, SaaS, Engineering, Handel) begleite ich Unternehmen als Freelancer in zentralen Wachstumsfeldern:

? Vertriebstransformation & Go-to-Market-Strategien
Vom Marktverständnis bis zur Umsetzung – ich entwickle skalierbare Vertriebsansätze, strukturiere Account-Modelle und optimiere Vertriebsprozesse (z. B. für APERTA, Qualistack, Encory).

? CRM-Beratung & Implementierung
Spezialisiert auf Salesforce, HubSpot, SAP & Infor: Ich unterstütze bei Auswahl, Einführung und Optimierung – inkl. Prozessdesign, Schulung und Change-Management (z. B. Hagebau, Mölders, Life Logistics).

? Operative Kundenakquise & Key Account Management
Ich übernehme die aktive Leadgenerierung auf Entscheiderebene und stärke interne Teams durch gezieltes Vertriebscoaching (z. B. für Keyspot.ai, Lowcotel, Teoresi).

? Vertriebscoaching & Training
Ich befähige Teams durch Trainings, Workshops und 1:1 Coachings – mit Fokus auf Praxis, Abschlussorientierung und Vertriebspsychologie.

? Digitale Lösungen & AI-Sales-Enablement
Ich kombiniere klassische Vertriebslogik mit modernen Tools – von CRM-Automatisierung bis Conversational AI (z. B. Projekt „wAIne“ bei Genussperlen).

? Tools & Methoden:** Salesforce, HubSpot, SAP, Power BI, Challenger Sale, SPIN, MEDDIC, Value Selling

? Remote oder vor Ort. Projektbasiert oder als Interims-Sales Leader.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2022

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Director Sales, Marketing, Business Development

Encory GmbH
Industry : Automotive | DNA: Circular economy solution provider for the automotive
industry

Director Sales, Marketing, Business Development

Revenue Responsibility Budget Responsibility Reporting Line
> 3m€ > 1.2m€ General Manager

Direct Reports Context Core Competencies
6 Growth acceleration and Growth, Acceleration,
diversification Business Development,
Marketing, Sales Leadership
& Management


Description

Critical leadership role driving growth in the automotive sector and beyond through
expertise in processes, cloud-based IT solutions, and comprehensive end-to-end services.
Actively developing and implementing a global sales strategy, encompassing a diverse
range of services & products. Leading initiatives in sales, business development, and
marketing to broaden market reach. Establishing and maintaining strategic C-Level client
relationships, focusing on identifying new business opportunities. Directing the sales team
including recruitment, training, target setting, and performance evaluation. Overseeing the
sales and marketing budget and collaborating with product development and service
delivery teams to align sales strategies with the company's overarching goals. Conducting
market research to stay ahead of industry trends, adapting sales strategies for innovation
and market relevance. Responsible for comprehensive reporting and performance
management, tracking progress and guiding strategic decisions.


Key Achievements

* Formulated and implemented a growth strategy,
* Established a comprehensive services portfolio,
* Implemented and customized salesforce CRM system,
* Successfully identified and pursued over 200 strategic target accounts,
* Developed and executed a cohesive Go-To-Market strategy, coupled with an
effective operational sales kit,
* Evolution of sales pipeline:
o 2022 - 2023: from ~100k€ to ~7m€ (~25 OPPS),
o Average deal size: 280k€,
* Led and mentored a sales team of 6 direct reports,
* Initiated and formulated global partnering & M&A opportunities for accelerating
growth,
* Increased brand visibility and recognition through strategic C-Level networking,
influential speaking engagements, and targeted social media campaigns.

Senior Sales & Account Executive, Automotive

Capgemini Engineering
Location: Frankfurt | Revenue: >21bn€ | Number employees : >360k |
Industry : Automotive | DNA: Engineering partner for scaling, digitizing & innovation

Senior Sales & Account Executive, Automotive

Revenue Responsibility Budget Responsibility Reporting Line
> 30m€ - SVP Sales

Indirect Reports Context Core Competencies
6 (Regional Account Growth Complex Solution Sales,
Executives) Technology Partnership


Description

Instrumental in driving growth in the automotive sector, primarily through acquiring
complex software engineering projects and selling consulting services to global Tier 1
automotive suppliers. Strategic sales planning and market analysis, with a focus on
expanding presence in infotainment, connectivity, autonomous driving, and manufacturing
automation and optimization.

Execution of sales plans and identification of new sales territories to establish Capgemini
Engineering as a preferred partner in the Tier 1 supplier network. Engaging with key
stakeholders to build long-term relationships and collaborating with cross-functional
teams to deliver client-specific solutions. Conducting market research and developing and
managing sales forecasts and strategic plans in alignment with the company's goals.


Key Achievements

* Successfully identified and pursued over 800 new sales opportunities,
* Acquired more than 150 diverse projects (onsite, nearshore, offshore) from 2018 to
2022,
* Conducted over 900 customer meetings between 2018 and 2021,
* Achieved consistent year-over-year sales growth:
o 12% in 2021,
o 15% in 2020,
o 61% in 2019, and 370% in 2018.
* Elevated a key account from being in the Top 20 to within the Top 3 in just two
years,
* Established a robust and sustainable network of buyers,
* Played a pivotal role in defining, negotiating, and closing a global framework
agreement,
* Provided coaching and training to the Sales Team, to enhance team capabilities.

Global Sales & Account & Partner Manager

Amadeus IT Group
Industry : Travel & Tourism | DNA: Advanced IT solutions to the travel & tourism industry

Global Sales & Account & Partner Manager

Revenue Responsibility Budget Responsibility Reporting Line
> 2.4m€ - Director Global Account
Management

Indirect Reports Context Core Competencies
6 (3 Regional Account Retention, Growth and Account Management,
Manager per client) Network expansion Partnering, Intimacy Creation,
Value Selling


Description

Responsible for global sales and account management, specializing in cloud-based SaaS
solutions for corporate travel and expense management, sold on a price-per-transaction
model. Focus on establishing and nurturing commercial relationships with both partners
and direct accounts, adeptly utilizing cross-selling and up-selling strategies to drive
business growth and retention. Strategic and functional leadership role for allocated
regional sales and account teams in guiding towards achieving collective sales objectives,
all while ensuring the highest level of client satisfaction.


Key Achievements

* Managing and generating annual revenues of €2.4 million,
* Successfully realizing annual upsell opportunities amounting to €400k in 2016,
* Hunting and securing new sales worth €200kannually in 2015,
* Increasing total revenue year-over-year by 33% from 2014 to 2015,
* Negotiating a 40% price increase with largest client,
* Strategically negotiating and closing a global contract worth €7 million.

Manager Sales & Business Development

LSG Sky Chefs
Industry : Airline Catering & Services | DNA: Wine & dine above the clouds

Manager Sales & Business Development

Revenue Responsibility Budget Responsibility Reporting Line
>500k€ - Director Business
Development Inflight
Systems

Indirect Reports Context Core Competencies
- Business Development Value Selling, New Market
Entry, Technology &
Processes, Manufacturing
Execution System (CBASE)


Description

Implementation and execution of sales activities for an inflight catering manufacturing
execution system for airlines and their catering operation. Establishment and fostering
relationships with airline industry stakeholders, understanding operational needs to deliver
bespoke solutions.

Conducted presentations and demonstrations of systems, emphasizing alignment with
client requirements. Negotiated and finalized contracts, contributing to revenue growth.
Analyzed airline industry trends and competitor actions to develop and refine market
strategies. Maintained a pipeline of prospects and managed it from initiation to deal
closure. Collaborated with cross-functional teams for product development and customer
management.

Key Achievements

* Launched the "Inflight Management Solutions" segment, carving a niche in the
market,
* Acquired new sales worth €500k with a three-year contract,
* Developed a market strategy that created a sustainable sales pipeline.

Global Project Manager - Production Steering Solution Implementation

LSG Sky Chefs
Industry : Airline Catering & Services | DNA: Wine & Dine above the clouds

Global Project Manager - Production Steering Solution
Implementation

Revenue Responsibility Budget Responsibility Reporting Line
- - Director Catering Operation
Systems

Project Reports Context Core Competencies
10 Internationalization International Project
& Rollout Management, Team
Management, Market
expansion, IT Rollout



Description

Responsible for leading the implementation of an advanced catering production steering
solution across LSG's international operations. Responsibility included detailed project
planning, coordination, execution, team management, and overseeing all facets of the
project lifecycle.



Key Achievements

* Successfully acquired and managed a significant IT rollout project in the USA,
extending it to 20 key locations, thereby demonstrating capability in scaling project
impact and reach,
* Successfully executed and managed the rollout in Hong Kong, Russia, and UK,
* Effectively led a global project team of 10 members, skillfully managing the project
budget and resources,
* Responsible for the complete project costs calculation and management, ensuring
financial viability and cost-effectiveness from inception to completion.

Manager Information Security

Siemens Pte. Ltd.
Business Path

Sept. 2003 - March 2006 | Siemens Pte. Ltd.

Location: Singapore | Revenue: >30bn€ | Number employees : >340k |
Industry : Industry, Energy, Health Care | DNA: Powering Progress with Technology

Manager Information Security - PKI Rollout APAC

Revenue Responsibility Budget Responsibility Reporting Line
- - Chief Information Officer
APAC

Project Reports Context Core Competencies
10 IT Rollout IT Project Management,
Implementation Planning,
Training & Awareness
Creation



Description

Spearheaded and executed multiple projects focused on implementing Public Key
Infrastructure (PKI) solutions across Siemens in the Asia Pacific region. Leading the
operational direction, deployment, and management of encryption software initiatives to
bolster information security within the region.



Key Achievements

* Successfully managed and executed 10 software implementation projects within
the Asia-Pacific region,
* Overseeing the entire project lifecycle, ensuring timely and efficient deployment of
PKI solutions across different locations,
* Conceptualized and developed an information security awareness campaign to
educate employees and stakeholders on the importance of information security,
promoting best practices, and reinforcing the culture of cybersecurity within the
organization.

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