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Schlagwörter
Web ConferencingVeranstaltungsmanagementWerbekampagneJiraBusiness To BusinessUnterstützung für Live-VeranstaltungenStrategisches ManagementKonferenzmanagementFinanzenEventmanagerVertriebGesundheitsmessenMarketingMarketingmaterialien Produkt ManagementSalesforce.ComStakeholder ManagementAblaufplanungKampagnenMarketoAribaLogistikprozesseEinen Messestand BetreibenZweisprachigHubspotAirtable+ 16 weitere Schlagwörter anzeigen
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Skills
Event Management
Extensive experience in planning and executing B2B events, conferences, and webinars. Expertise in coordinating strategy, logistics, budgeting, and participant management.
Marketing & ROI Analysis
Creation of marketing materials, campaigns, and promotions. Conducting performance and ROI analyses to optimize event outcomes.
Cross-Department Collaboration
Close collaboration with sales, product management, finance, and C-level executives. Aligning event objectives with overall company strategies.
Digital Tools
Proficient in MS Office (Word, Excel, PowerPoint), Ariba, Jira, Salesforce, HubSpot, Marketo, Airtable, Notion, Miro, Canva, On24, and Zoom for webinars.
Budget Management
Experience in annual event and webinar budget management, including cost planning and control.
Stakeholder Management
Strong ability to communicate and coordinate effectively with internal teams, external service providers, partners, and sponsors.
Projekthistorie
01/2025
-
03/2025
Senior Event & Webinar Manager
I Planted GmbH
(Energie, Wasser und Umwelt, 50-250 Mitarbeiter)
I was hired to build and establish from the ground up:
Event Planning & Coordination: Set up all event processes from scratch, organizing offline (fairs, conferences, networking events) and digital (webinars) events, managing budget, logistics, participants, speakers, and tech setup
Performance & ROI Analysis: Focusing on lead generation and maximizing attendance, while evaluate event outcomes and integrate findings into future planning to optimize performance and ROI
Cross-Department Collaboration: Collaboration with sales, product, finance, legal, design and C-Level
01/2024
-
01/2025
Event & Webinar Manager
Yoummday GmbH
(Internet und Informationstechnologie, 250-500 Mitarbeiter)
I was hired to build and establish from the ground up:
Development and execution of B2B events (onsite/hybrid/online) & webinars tailored to target audiences. E.g. younite - 1 day event with two parts. Live event with 50 customers and a hybrid event with 20 selected Talents, followed by an aftershow party at Oktoberfest
Build and expand networks for sponsorships, suppliers, and events, implementing associated processes
Creation of marketing materials, campaigns, and promotions
Measurement of event & campaign success extracting valuable insights for continuous improvement
Annual budget management for events & webinars
05/2020
-
12/2023
Events Marketing Manager, EMEA
Twist Bioscience
(Pharma und Medizintechnik, 500-1000 Mitarbeiter)
PEGS in Barcelona – 20m² booth, 45min talk (internal speaker), social evening event for customers
Conferences in AMER e.g.
SBB in Oakland, CA – Twist had 3 presentation slots in the programme, customer meeting room, dinner with Twist‘s CSO and customers
Examples of organized „house-made“ Events:
Digital Application Tour – created entire platform and branding for several half-day online events about various application topics, each with ~ 10 internal & external speakers. Average live audience per event was ~ 250 with an overall ~ 2000 net new names . The project worked so well, that it got expanded for the global events team (AMER & APAC)
Digital & Onsite Customer Meetings e.g. Lunch & Learns, Mini Exhibitions at customer sites
Webinars – from 50 to 200 attendees incl. speaker management, invitation management, setting up the platform and producing the webinar
Twist Internal Meetings – 3-day EMEA commercial meeting for 100 - 200 people and social evening events
10/2016
-
04/2020
Marketing Events Professional, EMEA
PerkinElmer LAS (Germany) GmbH
(Pharma und Medizintechnik, >10.000 Mitarbeiter)
Examples of organized „external“ Events:
Tradeshows e.g. leading trade fair Analytica (booth size: 160m²)
Conferences e.g. European Winter Plasma Conference (10m² booth + talk)
Examples of organized „house-made“ Events:
Conferences e.g. COSP – bilingually 3-day conference with 80 attendees, incl. 2 evening events
Seminartours e.g. INTour – 5 to 7 different stops in DACH with between 50 and 100 attendees
User Group Meetings e.g. IR UGM – 2-day training for existing customers, incl. evening event, limited to 25 attendees
07/2016
-
09/2016
Management Assistant Event Organisation
FR Catering
(Sonstiges, 50-250 Mitarbeiter)
A wide range of different event types, such as store opening, open house day, christmas party and gala dinner.
Reisebereitschaft
Weltweit verfügbar
Senior Event & Webinar Managerin
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