19.08.2025 aktualisiert
100 % verfügbar
Senior Event & Webinar Managerin
München, Deutschland
Weltweit
Vocational Training as an Event ManagerSkills
WerbekampagneAtlassian JiraBusiness To BusinessUnterstützung für Live-VeranstaltungenStrategisches ManagementKonferenzmanagementFinanzenVeranstaltungsmanagementEventmanagerVertriebGesundheitsmessenMarketingWeb ConferencingMarketingmaterialien Produkt Management
Event Management
Extensive experience in planning and executing B2B events, conferences, and webinars. Expertise in coordinating strategy, logistics, budgeting, and participant management.
Marketing & ROI Analysis
Creation of marketing materials, campaigns, and promotions. Conducting performance and ROI analyses to optimize event outcomes.
Cross-Department Collaboration
Close collaboration with sales, product management, finance, and C-level executives. Aligning event objectives with overall company strategies.
Digital Tools
Proficient in MS Office (Word, Excel, PowerPoint), Ariba, Jira, Salesforce, HubSpot, Marketo, Airtable, Notion, Miro, Canva, On24, and Zoom for webinars.
Budget Management
Experience in annual event and webinar budget management, including cost planning and control.
Stakeholder Management
Strong ability to communicate and coordinate effectively with internal teams, external service providers, partners, and sponsors.
Extensive experience in planning and executing B2B events, conferences, and webinars. Expertise in coordinating strategy, logistics, budgeting, and participant management.
Marketing & ROI Analysis
Creation of marketing materials, campaigns, and promotions. Conducting performance and ROI analyses to optimize event outcomes.
Cross-Department Collaboration
Close collaboration with sales, product management, finance, and C-level executives. Aligning event objectives with overall company strategies.
Digital Tools
Proficient in MS Office (Word, Excel, PowerPoint), Ariba, Jira, Salesforce, HubSpot, Marketo, Airtable, Notion, Miro, Canva, On24, and Zoom for webinars.
Budget Management
Experience in annual event and webinar budget management, including cost planning and control.
Stakeholder Management
Strong ability to communicate and coordinate effectively with internal teams, external service providers, partners, and sponsors.
Sprachen
DeutschMutterspracheEnglischverhandlungssicher
Projekthistorie
I was hired to build and establish from the ground up:
- Event Planning & Coordination: Set up all event processes from scratch, organizing offline (fairs, conferences, networking events) and digital (webinars) events, managing budget, logistics, participants, speakers, and tech setup
- Performance & ROI Analysis: Focusing on lead generation and maximizing attendance, while evaluate event outcomes and integrate findings into future planning to optimize performance and ROI
- Cross-Department Collaboration: Collaboration with sales, product, finance, legal, design and C-Level
I was hired to build and establish from the ground up:
- Development and execution of B2B events (onsite/hybrid/online) & webinars tailored to target audiences. E.g. younite - 1 day event with two parts. Live event with 50 customers and a hybrid event with 20 selected Talents, followed by an aftershow party at Oktoberfest
- Build and expand networks for sponsorships, suppliers, and events, implementing associated processes
- Creation of marketing materials, campaigns, and promotions
- Measurement of event & campaign success extracting valuable insights for continuous improvement
- Annual budget management for events & webinars
Examples of organized „external“ Events:
Examples of organized „house-made“ Events:
- Conferences in EMEA e.g.
- ESHG in Vienna – 20m² booth, 1h satellite event (hosted 4 external speakers)
- PEGS in Barcelona – 20m² booth, 45min talk (internal speaker), social evening event for customers
- Conferences in AMER e.g.
- SBB in Oakland, CA – Twist had 3 presentation slots in the programme, customer meeting room, dinner with Twist‘s CSO and customers
Examples of organized „house-made“ Events:
- Digital Application Tour – created entire platform and branding for several half-day online events about various application topics, each with ~ 10 internal & external speakers. Average live audience per event was ~ 250 with an overall ~ 2000 net new names . The project worked so well, that it got expanded for the global events team (AMER & APAC)
- Digital & Onsite Customer Meetings e.g. Lunch & Learns, Mini Exhibitions at customer sites
- Webinars – from 50 to 200 attendees incl. speaker management, invitation management, setting up the platform and producing the webinar
- Twist Internal Meetings – 3-day EMEA commercial meeting for 100 - 200 people and social evening events