- Developed and executed digital marketing activities on a global scale (UK, IE, CA, US, DACH¦
- Managed the migration and adoption of a company-wide automation platform (HubSpot)^
- Initiated and coordinated an international conference series (+400 visitors, 2-3 days events¦
- Led rebranding initiatives of a B2B SaaS product, including brand strategy, positioning and CI^
- Implemented marketing experiments, A/B and multivariate testing to optimize CR (from 5 to 15%¦
- Developed a content marketing strategy to increase thought leadership positioning in the industry