Consulting + Performance Marketing
Avé Gold
(Konsumgüter und Handel, < 10 Mitarbeiter)
Schlagwörter
Skills
I bring +10 years of versatile marketing experience to the table.
Performance Marketing
Performance Marketing
- Google Ads
- Facebook Ads
- Instagram Ads
- Linkedin Ads
- HubSpot
- Autopilot HQ
- GetResponse
- SendinBlue
- Salesmanago
- WordPress
- HTML5
- CSS3
- MySQL
- JavaScript
- WooCommerce
- Shopify
- OnPage
- OffPage
- Ryte
- Screamingfrog SEO Spider
- Google Search Console
- Copywriting / blog articles
- Newsletter (MailChimp or Newsletter2Go)
- SEO texts
Projekthistorie
01/2021
-
bis jetzt
Development of a new online store for exclusive, high-priced rings.
Anticipated launch in fall 2021.
To Dos:
Anticipated launch in fall 2021.
To Dos:
- Development of an online marketing strategy
- Setup of all relevant marketing channels (Instagram, Facebook, newsletter)
- Etc
08/2020
-
bis jetzt
Performance Marketing
Cena Food Concept GmbH
(Konsumgüter und Handel, < 10 Mitarbeiter)
The company has been operating a webshop (online butchery) since 2016. Until summer 2020, sales stagnated or hardly developed. Therefore, the sale or closure of the business was considered.
In August 2020, I was called in to the project and my task was increase sales through Google Ads and move the business towards break-even as quickly as possible.
Original To Dos:
To Dos in the further course:
Interim conclusion:
In August 2020, I was called in to the project and my task was increase sales through Google Ads and move the business towards break-even as quickly as possible.
Original To Dos:
- Keyword research
- Set up Google Tag Manager
- Set up Google Ads
- Set up and link Google Shopping
- Create Ad Texts
- Configure Google Analytics correctly
- Monitoring
- Optimization
- Reporting
To Dos in the further course:
- Strategy development
- Reactivation of the newsletter (now published weekly)
- Reactivation of the blog (1 article per month)
- Setup of Microsoft Ads
- Training & Coaching for SEO
- Correction of SEO-relevant weaknesses in cooperation with a developer
- First tests in the direction of influencer marketing
- Creation of a postcard campaign to reactivate previous customers
- Setup on Ebay
- Setup of Facebook Ads
- Target group planning
- Campaign creation for Facebook Ads
Interim conclusion:
- Sales have steadily increased from month to month. In fall last year by up to 350% and between 10 and 220% in the months thereafter.
- The Cost-Per-Acquisition could be reduced from 18 - 20 Euro to 8 - 12 Euro.
- The Click-Through-Rate increased from an average of 1% to 1.5%.
- Conversion tracking was not set up before my time - but is at a very good level with an average of 2.6%
- For the year 2021, a solid six-figure turnover and a growth of 500% compared to the previous year is expected.
03/2021
-
05/2021
Performance-Marketing
Vertraulich
(Konsumgüter und Handel, < 10 Mitarbeiter)
The newly founded, unofficial B2C subsidiary of a well-known, B2B dealer for flooring urgently needed competent support in customer acquisition. Already in the pitch phase, I created two different marketing strategies (brand marketing vs performance marketing) and a detailed marketing concept for the client.
The client was completely inexperienced in marketing, which is why a great deal of clarification work and expectation management was necessary with regard to the possibilities of the planned marketing budget. The client's company operates in an extremely competitive market dominated by home improvement retailers (DIY stores) and large online stores. Some of the latter have a head start of more than 10 years - and have built up a strong presence accordingly.
Original To Dos:
Additional To Dos:
Challenges:
Achievements:
Despite the chaotic start, KPIs looked good. The client achieved a high five-figure result for the second consecutive month and the Ad Spend was inline with the budget.
Annotation:
Unfortunately, the client has not paid any of my invoices to date, so I stopped working with them in May.
The client was completely inexperienced in marketing, which is why a great deal of clarification work and expectation management was necessary with regard to the possibilities of the planned marketing budget. The client's company operates in an extremely competitive market dominated by home improvement retailers (DIY stores) and large online stores. Some of the latter have a head start of more than 10 years - and have built up a strong presence accordingly.
Original To Dos:
- Keyword research
- Competitive analysis
- Setup of Google Tag Manager
- Setup of Google Search Console
- Setup of Google Ads
- Setup of the Google Merchant Center
- Campaign creation
- Setup of Google Analytics
- Setup of Google My Business
- Onpage analysis (SEO)
- Reporting
Additional To Dos:
- Setup of a second Google Ads account ....
- Liaison with Google ...
- Setup of Microsoft Ads
- Creation of campaigns on Microsoft Ads
- Setup of Facebook Business Manager
- Creation of campaigns on Facebook
- Support on Instagram
- Support on Paypal
Challenges:
- New, unknown brand
- High competition with strong, established competitors
- Very high click prices
- Expensive peak times
- Small budget
- Customer wants to grow fast and be profitable
- Comparatively small product range
- No existing advertising material
- No in-house marketing resources
Achievements:
Despite the chaotic start, KPIs looked good. The client achieved a high five-figure result for the second consecutive month and the Ad Spend was inline with the budget.
Annotation:
Unfortunately, the client has not paid any of my invoices to date, so I stopped working with them in May.
11/2019
-
03/2021
Interim Head of Marketing
Rehub GmbH
(Internet und Informationstechnologie, 10-50 Mitarbeiter)
"Rehago" is a young startup in the medtech field.
Challenges
Initial To Dos:
Actual To Dos:
Achievements:
Challenges
- In medical and medical technology marketing, there are special hurdles that do not exist in other industries.
- The business model is extremely difficult and there are many different target groups. The product may only be prescribed by physicians and is to be sold almost exclusively through medical supply stores. However, the product must be recommended by therapists.
- Digital medical applications (Digitale Gesundheitsanwendungen oder kurz DiGA) are new and widely unknown.
- Very small marketing budget.
- Zero marketing fundamentals.
- Covid-19 ... Access to therapists, doctors and clinics almost impossible.
Initial To Dos:
- Consulting
- Strategy development
- Planning of advertising measures
- Training
- Coaching
- Establishment of a marketing department
- Occasional operational support
- Support in the search for suitable personnel
Actual To Dos:
- Substitute a missing marketing department
- Creation of press releases and articles
- Introduction of a regular, strong, appealing newsletter
- Creation of a raffle
- Creation of landing pages
- Redesign and development of a very extensive website
- Creation of a private B2B and a public B2C web store with subscription functions
- Setup of online marketing channels (Google, Facebook, Linkedin ,etc)
- Planning and setup of first test campaigns
- Research and liaison with agencies
- Establishment of an external content marketing team
- Creation of a strong newsroom (blog)
- Development of a video concept and realization planning
- Writing job ads for non-marketing related jobs
- Active support of the sales department (cold calling) in case of bottlenecks
- Participation in many unusually long, not always relevant meetings
- Unusual amount of reporting and project management admin
Achievements:
- The website - although far from complete - turned out quite nicely.
- The webiste's visibility has improved from almost none to 0,025, with multiple important top 10 rankings.
- My articles were widely appraised and resulted in good traffic + many new inquiries.
- Since the launch of the new website the company has received 3 to 5 new inquiries weekly via the contact form.
- I introduced e.g. a new developer to the company who is still working for them.
02/2018
-
06/2019
Marketing Team Lead
resmio
(Internet und Informationstechnologie, 10-50 Mitarbeiter)
resmio is a popular online reservation system (SaaS) for restaurants founded in 2012. The company grew rapidly in northern Germany and managed to secure a good market share in the DACH-region. In 2016 the company went through a rather difficult period and had to scale down its operations. A year later, the founders left the company and a new CEO joined instead. He decided to relocate everything from Berlin to Nuremberg and offered the statt to come along. An offer all of them declined.
The CEO therefore embarked on a search for a new management team. I was the first new hire, together with the Head of Sales. The relocation was an open-heart surgery. There was no hand-over in my department. However, there was an ongoing, revenue-critical system and a lot of legacy issues.
Objective
To Dos:
Team size:
Achievement:
The CEO therefore embarked on a search for a new management team. I was the first new hire, together with the Head of Sales. The relocation was an open-heart surgery. There was no hand-over in my department. However, there was an ongoing, revenue-critical system and a lot of legacy issues.
Objective
- Survive
- Establish a new marketing department
- Generate at least 50 leads per sales person per month via Google Ads and / or Facebook Ads (registrations)
To Dos:
- Creation of new campaigns
- Creation of landing pages
- Creation of a newsletter
- Creation of an Instagram channel
- New development and relaunch of the website
- Development of a blog
- Recruitment of new marketing staff
- Oboarding of new marketing staff
- Recruitment and management of new agencies
- Exploration of new advertising channels
- Establishment of an affiliate marketing program
Team size:
- Two student workers
- One marketing manager
- Later also one online marketing manager
Achievement:
- Ads conversion of up to 15%.
- Landing page conversion of up to 22%.
- A very successful postcard campaign with 13% conversion and much lower cost-per-acquisition
02/2013
-
12/2017
Marketing Manager
Blue Cell Networks / Safectory
(Internet und Informationstechnologie, 10-50 Mitarbeiter)
The company specializes in tracking solutions and mostly develops the necessary hardware for sister or parent companies. Originally, large real estate companies, e.g. operators of shopping centers, as well as companies from the transport sector were among the most important customers.
I was originally employed by the company as a working student for sales tasks. Due to a lack of human resources, the position increasingly transformed into a marketing position.
To Dos:
I was originally employed by the company as a working student for sales tasks. Due to a lack of human resources, the position increasingly transformed into a marketing position.
To Dos:
- Creation of multiple pitch decks
- Creation of product presentations
- Creation of advertising copy, claims and key messages
- Development of a marketing plan as part of a new business plan
- Design and development of multiple websites using WordPress
- Creation of promotional materials
- Creation of textual content for further use, e.g. in business letters
- Creation of press releases
- Creation of a newsletter with Mailchimp
- Coordination of assistants (working students, media designers, etc.)
- Presentation of the company at events (trade fairs, congresses, pitch nights, etc)
- Lectures at universities
- Through my work, I managed to open several important "doors". Two of these led to larger contracts
Reisebereitschaft
Weltweit verfügbar
No limitations
Sonstige Angaben
Please contact me for references.
