06.09.2022 aktualisiert

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Project manager, Product Marketing Manager, Business Analyst in Healthcare

Bonstetten, Schweiz
Schweiz
eMBA Digital Transformation, Master in Economics
Bonstetten, Schweiz
Schweiz
eMBA Digital Transformation, Master in Economics

Profilanlagen

CV
Lebenslauf
CV Project Manager

Skills

Adobe InDesignAtlassian ConfluenceAtlassian JiraAutomatisierungMicrosoft AzureKundenbeziehungsmanagementBusiness AnalysisProzessoptimierungContent ManagementDigitalisierungEnterprise Resource PlanningGoogle AnalyticsMedizinische VersorgungMarketingStrategisches MarketingIphone AppsProjektmanagementProduktmarketingScrumProduct OwnershipMicrosoft SharepointStakeholder ManagementWordPressAdobeWindows Installer XMLMarketoEigenmotivationTeam ManagementTechnisches GeschickHubspot
  • Project management: traditional PMP, IPMA & agile (SCRUM) for new product / services development.
  • Marketing strategy and implementation. Customer engagement.
  • Product Ownership and Management.
  • Business analysis; Process optimization.
  • Strong stakeholder management and team leadership skills.
  • Expertise in digital transformation and healthcare.
  • Interdisciplinary competences. I take initiative & offer solutions.
TECHNICAL SKILLS
Microsoft cloud, MS 365, SCRUM, PMP, IPMA, Confluence, Jira, Adobe kit, incl, Marketo, InDesign, Google Analytics, ERP, CMS, WordPress, Wix, Marketing-Automation, Hubspot, SharePoint

Sprachen

DeutschverhandlungssicherEnglischverhandlungssicherRussischMutterspracheSpanischgut

Projekthistorie

PROJECT DEVELOPMENT MANAGER

My Human Science

Pharma und Medizintechnik

< 10 Mitarbeiter

* Product development & portfolio management for B2C & B2B segments. Identified market
opportunities in collaboration with doctors, insurers, and leveraged customer
analytics.
* Product marketing planning and execution, created content & materials. Determined

My Human Science serves 4P principles in healthcare: Prevention, Prediction, Personalization & Participation, that what is realized through data driven & connected care. Project team 5 members.

  • Providing my expertise in healthcare & digitalization, project management. Analysing customer requirements to offer solutions.
  • Developing business model, collaborations and extending partner ecosystem.
  • Providing evidence-based information for customer engagement to adopt a preventive approach and to encourage behaviour change.


PARTNER MARKETING & GO-TO-MARKET MANAGER

ABB

Industrie und Maschinenbau

>10.000 Mitarbeiter

ABB, Digital Team, Industrial Digital Solutions, Zurich

 

  • Go-to-market planning and execution for joint digital solutions with Microsoft, IBM, HPE using new technologies like AI, AR/VR, sensors, Cloud Computing and etc. Global and regional footprint.
  • Coordinated cross functional projects, launched product, led events, created digital success case studies and white papers. Planned, executed and reported on KPIs.
  • Developed sales forces enablement program to activate partner Sell Through & With, incl. partner & own E-commerce channels.
  • Managed partner relationships independently on my level, connected stakeholders. Managed external suppliers.

Achievements: Marketing Projects: Smart city concept & interactive tool (this cross-functional project involved 4 divisions); Partnerships positioning video, Digital Transformation campaign & WP, etc.

E-Commerce: Microsoft Partner marketplace activation.

Recognition: Microsoft Partner of the Year Award win, Customer success story.

BUSINESS ANALYST & MARKETING CONSULTANT

Agilico GmBH; FinTech Industry

Internet und Informationstechnologie

< 10 Mitarbeiter

Agilico GmBH, software solutions developer, FinTech Industry, Zurich

 

  • Did business analysis, identified client’s needs & consulted on solutions design, incl. development of web portals and mobile applications & customer engagement tools.
  • Led customer interviews and translated customer needs into user stories & project specifications. Agile project management (supporting SCRUM Product owner).
  • Supported Project Manager in project execution within its budget and pipeline, prioritized tasks, tracked progress, developed documentation & status reports. 
  • Developed pilot mobile service for a canton Hospital for its patients and visitors. Planned the rollout and versions roadmap.

Achievements: Projects delivered & launched (Project team of 5 people + external suppliers). New customer segment for marketing reports automation developed.

BRAND CONSULTANT (Temporary position)

Adviscent AG for UBS

Marketing, PR und Design

10-50 Mitarbeiter

Adviscent AG, IT Solutions Consulting. Worked on a customer site - UBS AG, Zurich

       

  • Gathered insights from business & regional stakeholders to improve new UBS brand designs in accordance to business needs.
  • Prepared specifications for agencies and fulfilled functional and emotional testing of deliverables.
  • Developed brand guidelines and supported external & internal users.
Coordinated brand materials production and brand certification program. Identified & shared best practices with users.

HEAD OF MARKETING PROJECTS

MD Medical Group

Pharma und Medizintechnik

5000-10.000 Mitarbeiter

  • Planning & implementation, budget management & reporting. Led digital customer acquisition & retention campaigns, analysis and optimisation.
  • Developed customer facing programs and tools like inclusive patient schools, preventive programs, telemedicine assistance services, e-appointments & chat-bots consultations.
  • Led B2B programs with health insurance companies, developed new commercial models, offerings for healthcare services, executed pilot projects & verified success.
  • Corporate website and customer engagement mobile application development.

Achievements: Improved performance & brand awareness, annual EBITDA growth up to 20%.

BUSINESS DEVELOPMENT PROJECT MANAGER

MD Medical Group

Pharma und Medizintechnik

1000-5000 Mitarbeiter

MD Medical Group, private healthcare provider, 42 clinics

 

  • Bridged the gap between business, medical professionals and IT by transforming business & customer needs into solutions; supported the project for migration of 20 clinics on one KIS.
  • Did business-analysis in the project of product portfolio optimization and pricing policy, leveraged market & customer analytics for data driven management decisions.
  • Analysed customer journey, mapped processes and pain points to improve performance.

Product Manager

Medsi Group

Pharma und Medizintechnik

5000-10.000 Mitarbeiter

  • Product development & portfolio management for B2C & B2B segments. Identified market opportunities in collaboration with doctors, insurers, and leveraged customer analytics.
  • Product marketing planning and execution, created content & materials. Determined pricing, online and offline channels-tactics, incl. SEM. 
  • Drove marketing programs to augment commercial efficiency through affiliates, for example promoted healthcare programs through affiliate corporate channels to increase awareness, attendance rate and loyalty.

Achievements: 15% growth of brand awareness, 30% growth in sales in focus-segment.

MARKET STRATEGY RESEARCH

Medsi Group

Pharma und Medizintechnik

5000-10.000 Mitarbeiter

Medsi Group, private healthcare provider, 39 clinics                      

  • Led market & consumer research & analysis to identify needs, constraints and preferences tasked by investors. Analysed disease statistics and patients behaviour.
  • Developed proposals based on insights for marketing and sales strategy & product portfolio.
  • Reported on the strategic assessments and execution to investment groups.
  • Managed projects for new services development and launch like mobile services, telemedicine, e-scheduling and patient schools & preventing programs. Mobile consulting & sales application for sales agents developed. 

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