28.08.2026 aktualisiert

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Interim Manager Healthcare | Digital Health & AI Adoption | Pharma and MedTech

Tostedt, Deutschland
Weltweit
Master of Public Health (MPH), HAW Hamburg
Tostedt, Deutschland
Weltweit
Master of Public Health (MPH), HAW Hamburg

Profilanlagen

CV_Kawaschinski_Freelance_Interim_EN_1.docx

Über mich

Dipl.-Ing. Medizintechnik und MPH, 20+ Jahre Pharma, MedTech, Digital Health. Ich orchestriere KI- und Digitalvorhaben: Business, Medical, IT, Market Access und Regulatorik an einen Tisch, Use Cases priorisieren, bis in den Arbeitsalltag verankern. Dazu Markteinführungen und Vertriebsführung.

Skills

Public HealthPythonMicrosoft Power BISales DevelopmentSales ExcellenceSales Management
AI & Digital Health
Expertise in AI use case assessment, AI readiness screening, responsible AI, AI governance, digital health, telemedicine, digital patient pathways, RAG and agent systems in daily practice. Identification, assessment and prioritisation of AI use cases against weighted criteria including impact, feasibility, time-to-value, regulation, ethics and strategic fit.

Go-to-Market & Market Launch
Umfangreiche Erfahrung in launch and prelaunch, positioning and value proposition, business cases, market analysis, market access and KOL management. Durchfuehrung regionaler und nationaler Markteinführungen mit KPI-Frameworks und Performance-Monitoring.

Leadership & Team Steering
Aufbau und Führung regionaler Vertriebsteams mit bis zu 14 Personen. Einsatz von KPI-Frameworks, OKR-Steuerung, Coaching, disciplinary leadership und Performance-Management zur nachhaltigen Teamentwicklung.

Transformation & Change Management
Change management, enablement, workshop design and facilitation, multiplier networks, digital literacy and lateral leadership zur Verankerung von Veränderungen im Tagesgeschäft.

Regulatory Affairs
Kenntnisse im Bereich EU AI Act, GDPR, MDR sowie German statutory reimbursement logic (GKV) als integraler Bestandteil von Implementierungspfaden.

Systems & Tools
Praxiserfahrung mit Salesforce, Veeva, Power BI, Microsoft Copilot, Python (foundations), Claude and OpenAI ecosystems sowie OpenWebUI.

Stakeholder Management
Facilitation of expert panels and leadership roundtables, cross-functional coordination across Medical Affairs, Market Access, Marketing and External Affairs, communication up to C-level.

Sales Engineering & Key Account Management
Verhandlungsführung mit Einkaufsgruppen, leitenden Ärzten und Krankenhausverwaltungen, Aufbau von Referenzkliniken und KOL-Netzwerken, Umsatzverantwortung und Budgetplanung.

Health Economics & Public Health
Kenntnisse in Gesundheitsökonomie, Epidemiologie und Gesundheitssystemen, Machbarkeits- und Marktanalysen für innovative Diagnostik sowie Bewertung von NICE-Technologien im NHS-Kontext.

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2026

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Regional Manager - Gastroenterology & Immunology

AbbVie Deutschland GmbH & Co. KG
Built a new regional team of five account managers including recruitment, team building, structured coaching and KPI-based performance management. Led the prelaunch and launch of a JAK inhibitor in gastroenterology. Evaluated digital tools and care models; built AI and digital literacy in the team. Developed KOL relationships and coordinated cross-functionally with Marketing, Medical Affairs and Market Access.

Special Assignment: National Manager - Innovative Care & External Engagement

AbbVie Deutschland GmbH & Co. KG
Led a national, cross-functional transformation initiative to close gaps in care. Analysed and prioritised business needs for digital patient pathways and teleconsultation models. Facilitated national expert panels and leadership roundtables. Built internal competence networks and multiplier structures.

Regional Sales Head - Diabetes Care

Roche Diabetes Care Deutschland GmbH
Functional and disciplinary leadership of a team of up to 14 portfolio managers. Led the regional shift from product-centric selling to digitally enabled, care-oriented models. Introduced OKR as a steering framework and further developed Salesforce-based planning and steering tools. Designed and delivered nationwide training on digital tools and virtual customer engagement. Results: eSAT 92% team satisfaction; 360 degree leadership assessment with 81% leadership effectiveness.

Sales Engineer - Arthroscopy & Sports Medicine

Smith & Nephew GmbH
Sold endoscopic systems and implants to hospitals and ambulatory surgical centres. Negotiated with purchasing groups, senior physicians and hospital administration. Built reference hospitals and KOL networks; ran surgeon workshops, cadaver courses and congress sessions. Revenue responsibility grown to 1.5 m EUR (2018); elected by the regional team to the SalesRep Council.

Independent Consultant - eHealth Feasibility and Pilot Programmes

Self-employed
Designed and supported a telemedicine programme for heart failure patients on behalf of Techniker Krankenkasse. Feasibility and market analyses for innovative diagnostics in asthma care (Bosch GmbH). Research placement at WINEG on health economics of NICE technology appraisals in the NHS (2007).

Therapy Development Specialist - Interventional Cardiology

Boston Scientific Medizintechnik GmbH
Key account development for drug-eluting stents; clinical demonstrations, evidence-based argumentation, regional customer workshops.

Sales Engineer - Spinal Implants & Instruments

Medtronic GmbH
Sold navigation-compatible spinal implants and instruments to hospitals. Built European reference hospitals and KOL networks. Grew market share in own territory from 10% to 32%; annual revenue responsibility of approx. 930k EUR (FY 2005); President's Club Europe 2005.

Clinical Application Consultant and Technical Support - Surgical Navigation

Medtronic GmbH (Sofamor Danek Surgical Navigation Technologies)
Built up application and service support for navigation systems (TREON, ION, TRIA) in neurosurgery, ENT and orthopaedics. Integrated systems into the clinical workflow. Trained and inducted chief physicians, senior physicians and OR staff; independent management of loan-equipment placements.

Trainee - Technical Manager, Process Support Engineering

Procter & Gamble GmbH & Co. Manufacturing OHG
Integration of a machine into the production lines, including planning, commissioning and qualification to P&G safety and quality standards; functional supervision of three employees.

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