SR. SYSTEMS TECHNICAL ARCHITECT

Design & Implementation of Salesforce Out of the Box and custom developments involving all the LWCs
and Aura stack for a rollout of Latin American Market regarding Salesforce Service Cloud with some
integrations on Commerce Cloud B2B, Vlocity and OMS, with a total custom environment involving
complex integrations for the main retail customer NIKE.

Design & Implementation of Salesforce custom developments involving all the LWCs and Aura stack for
a rollout of all Global Markets regarding Salesforce for an ISV Products with a total custom
environment involving complex integrations with inhouse developments. Finally in charge of the
Technical Architecture of the managed package product based on SFDC Platform and the Mulesoft
Anypoint Platform, Cloud Hub, Canvas, etc , as IPFolio for the IP Industries.

Design & Implementation of Salesforce custom developments involving all the LWCs and Aura stack for
a rollout of all Global Markets regarding Salesforce Sales Cloud, Experience Cloud and Salesforce
CPQ with a total custom environment involving complex integrations with inhouse developments for the
end client mainly shipping industry.

Design & Implementation of Salesforce custom developments involving all the LWCs and Aura stack for
a rollout of all Global Markets regarding Salesforce Sales Cloud, Conga with a total custom
environment involving Microsoft Dynamics, Apptus integrations Design & Implementation of Salesforce
custom developments involving all the LWCs and Aura stack for a rollout of all Global Markets
regarding Salesforce Sales Cloud, Conga with a total custom environment involving Microsoft
Dynamics, Apptus integrations mainly for the aviation industry.

Design & Implementation of Salesforce custom developments involving all the LWCs and Aura stack for
a rollout of all Global Markets regarding Salesforce Core Clouds with a total custom environment
involving Financial Cloud integrations Design & Implementation of Salesforce custom developments
involving all the LWCs and Aura stack for a rollout of all Global Markets regarding Salesforce Core
Clouds with a total custom environment involving Financial Cloud integrations and Mulesoft Anypoint
Platform, Cloud Hub, Canvas, etc mainly for the Financial and Banking Industries.

As a Sr. Salesforce Architect have been able to design, develop, and articulate solutions based on a
customer's strategic business and technical requirements. Worked with a variety of people (program
managers, technical peers and business partners) to ensure that maximum value is delivered.
Demonstrated progressive leadership in the full life cycle of the software development environment.
Demonstrated record of accomplishment of major solution architecture contributions in large
enterprises. Demonstrated Leadership the implementation with responsibility for the delivery of the
architecture designs and solution strategy. Experienced with Salesforce Multi-Cloud Platform and
Integrations (application design, architecture and development using Salesforce.com). Use deep
business knowledge of Salesforce products to drive solution architecture and analysis engagement for
major initiatives. Applied knowledge of SFDC and CRM processes including Sales, Services and
Marketing functions. Very strong leadership and influence skills - demonstrated ability to influence
program partners to meet project and program objectives. Experienced with Salesforce Multi-Cloud
Platform and Mulesoft Anypoint Platform Integrations (application design, architecture and
development using Salesforce.com). Use deep business knowledge of Salesforce products to drive
solution architecture and analysis engagement for major initiatives mainly for the SMS and
integrated services industry.

Responsible of Improvement of Sales Cloud Project working mainly with custom functionalities which
involved technical and non - technical requirements. Mainly collaborating with diverse areas like
Customer Service, Sales and Integrations in order to assure the correct Implementation per Sprint of
the Rollout of custom sales processes. Following the Salesforce development lifecycle within
different Salesforce Environments / Orgs. Daily standup Calls for alignment with IE and UK
Stakeholders. Also involved other general activities like sharing Salesforce best practices,
technical documentation of the Technical Solutions workshops, support on development, configuration,
troubleshooting, translation and management of user stories & other general activities within
Salesforce Technologies for the Marketing and Branding Industries.

Responsible of Improvement Health Cloud Project working mainly with Marketing Cloud, Sales Cloud and
Vaccine Cloud functionalities which involved technical and non - technical requirements. Mainly
collaborating with diverse areas like Customer Service, Marketing, Integration & others in order to
assure the correct Implementation per Sprint of the Rollout of Patient Journeys, including Vaccine
appointments, as well as Vaccine Appointments mainly for HSE from Ireland and NHS of UK. Following
the Salesforce development lifecycle within different Salesforce Environments / Orgs. Daily standup
Calls for alignment with IE and UK Stakeholders. Also involved other general activities like sharing
Salesforce best practices, technical documentation of the Technical Solutions workshops, support on
development, configuration, troubleshooting, translation and management of user stories & other
general activities within Salesforce Technologies for the main client HSE from Ireland and NHS from
UK for the Health Care Industry.

Responsible of Integration Project between Sales Cloud and Marketing Cloud functionalities which
involved technical and non - technical requirements. Mainly collaborating with diverse areas like
Customer Service, Sales Marketing, Integration & others in order to assure the correct development
lifecycle in different Salesforce Environments / Orgs. Collaboration with System providers like
Salesforce and others, etc. Daily standup Calls for alignment with Global Stakeholders. Also
involved other general activities like sharing Salesforce best practices, workshops, support on
development, configuration, troubleshooting, translation and management of user stories & other
general activities within Salesforce Technologies for the main client Grohe Gmbh.

Responsible of CRM E-Commerce Project regarding technical and non - technical requirements, but also
collaborating with some areas like Marketing, Integration & others in order to assure the correct
development lifecycle in Salesforce Env. Like Sales Cloud, SF CPQ, Hubspot, etc. Management and
maintenance of SFDC Platform & Users. Tier 2nd Level Technical Support for Global Markets.
Collaboration with System providers like Salesforce, Hubspot and others, etc. Weekly Calls for
alignment with Global Markets. Also involved other general activities like sharing Salesforce best
practices, workshops, support on development, configuration, troubleshooting, translation and
management of user stories & other general activities within Salesforce Technologies from SODEXO
Group.

Responsible of Global Market Support & User adoption for RCXP Project regarding technical and non -
technical requirements, but also collaborating with agencies like AQKA, Acceleration, Ignite,
Sapient, Mindshare & others in order to assure the correct Operations, KPI´s and performance of the
Salesforce.com Einstein Analytics & Discovery, Marketing Cloud including all Studios & Builders.
Safeguard of Global Email Deliverability KPI´s. Management and maintenance of SFMC Platform & Users.
Collaboration with other areas like CRM, Analytics, etc. Tier 2nd Level Technical Support for Global
Markets. Collaboration with System providers like Salesforce, Return Path, Google, etc. Creation of
SF Support Cases / Support of Market Specialists (Global Markets). Weekly Calls for alignment with
Global Markets. Management of SNOW errands. Global support on Market Campaign Strategies & Reporting
Creation. Also involved other general activities like sharing Salesforce best practices, workshops,
support on development, configuration, troubleshooting, translation and management of user stories &
other general activities within Marketing Technologies from Volvo Cars Corporation.
Experience in Design, Build, and support experience as well as Development, Testing in Salesforce
B2B Commerce (formerly CloudCraze Ecom) Application. Experience in Designing & Development of
Salesforce B2B Commerce (formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com
CRM, Force.com, Apex Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript
Experience in customizing standard objects. Experience in Salesforce Customization, Security Access,
Workflow Approvals, Data Validation, data utilities, Analytics, sales, Customer Service, and Support
Administration. Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes,
Controllers, Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom
Objects, Reports, Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org -
Wide default, Sharing rules, Work Flows, etc. Experience of working as a Salesforce Architect.
Strong understanding of Salesforce capabilities and limitations. Previous system integrations
experience using REST and 3rd party APIs including Apex (web services, batch processing, triggers
and classes). Advanced administration tools like process builder, flow and custom settings
Understanding of Agile development. Awareness of development practices such as testing, continuous
integration & change management within Salesforce diverse Clouds / Products.

Responsible of Implementation and development in agile teams. Coordination of requirements with
customers (mainly DHL & TÜV Rheinland). Coordination of design decisions with architects and
consultants. Design and development of Apex Code, Apex Unit Tests and Apex Batch Jobs, Lightning Web
Components. Using version control developments (Gitlab, Sonnar Qube, IntelliJ). Support of
deployment via release and maintenance paths, Support of the rollout. Project management for
Salesforce projects. Experience with Apex, Lightning Web Components, JavaScript, Aura Framework,
Deployment Tools. Experience with agile project and development methods. Knowledge of software
architecture and interface technologies in cloud environments. Experience in one or more Salesforce
Clouds, primarily Service Cloud high customized environments

Responsible of providing technical leadership and decision making within the CRM Salesforce
development to define the (PSA -Peugeot Project) group-wide implementation standards in on- and
offsite located development teams, make well-thought-out decisions on complex or ambiguous systems
software engineering issues. Applied comprehensive knowledge of Salesforce development platform,
languages and tools to the completion of complex assignments. Performed complex modifications to
existing Salesforce Sales, Service, Communities, Mulesoft Anypoint Platform and Marketing Cloud
software to fit specialized needs and developments for the efficient implementation of CRM Use Cases
for Customer and Asset Journeys.

Reviewed progress and evaluated results to include code reviews, build readiness, and deployment
activities, recommended changes in procedures. Ensured that system improvements were successfully
implemented and monitored to increase efficiency, evaluated alternative approaches in design of
application systems, including assessment of risks and benefits associated with each alternative.
Planned, conducted and supervised assignments, stories and tasks via Jira for all Salesforce support
and development. Validated the application of programming and design techniques using Salesforce and
agile methodologies and tools (Jira, Confluence, Git and SFDX) with high level of proficiency.
Maintained excellent business communication with other Business Analysts, Developers, Architects and
Technical Staff.

Expertise in Salesforce.com CRM, Force.com, Apex Classes, Apex triggers, Visualforce, Aura, LWCs,
HTML, CSS and JavaScript, JSON, Node.JS, Experience in customizing standard objects. Experience in
Salesforce Customization, Security Access, Workflow Approvals, Data Validation, data utilities,
Analytics, sales, Customer Service, and Support Administration. Expertise in SFDC Development using
Apex Language, Visual Force Pages, Classes, Controllers, Triggers, Indexes, Locks Web Services,
Components, Tabs, Apex Web services, Custom Objects, Reports, Analytic Snapshots and Dashboards,
Profiles, Creating Roles, Page Layouts, Org - Wide default, Sharing rules, Work Flows, etc.

Preparation and maintenance of system documentation using established department artifact standards
and methodologies. Experienced with Multi-Cloud Salesforce Advanced knowledge of the suite of
Salesforce products and third party applications. Experienced building and supporting complex
integration developments. Experienced in object-oriented design, domain driven design, and agile
development methodologies and techniques. Excellent written and verbal communication skills, strong
customer focus and interpersonal skills, with the demonstrated ability to work in geographically
dispersed teams across Europe, America and Asia. Excellent interpersonal skills and the ability to
work effectively and solution-oriented in cross-functional, international teams within a
collaborative environment.

Partnered with the Appirio / Wipro sales teams to drive new services revenue for Europe Zone.
Provided technical support in sales calls, solution presentations, and assisted the Enterprise
Account Executive with managing the deal cycle for Europe Zone, for ex. EON GmbH. Translated
customer business objectives and requirements into solutions and level-of-effort estimates to
implement those solutions, for ex. EON GmbH. Provided input for RFI and RFP responses, including the
effort estimate, project team, timeline, implementation methodology and Salesforce solution
components for Europe Zone. Delivered excellent services sales presentations to the customer in
support of the sales process for Europe Zone. Acted as trusted Salesforce advisor to customers by
anticipating customer needs and identifying appropriate solution alternatives for Europe Zone.
Responded to customer questions and objections on technical issues overall. Validated technical
recommendations against customer requirements and assisted with
preparing statements of work for Europe Zone. Provided training and mentoring skills to customers
and other Appirio / Wipro colleagues (Salesforce Knowledge) for Europe Zone. Managed a high volume
of deals with a variety of industries and functions for Europe Zone.

Responsible of a team as Lead Consultant for gathering technical and non - technical requirements,
but also performing business analysis of the client (face to face). Finally translating these
requirements into the Salesforce Organizations (Sales Cloud, Remedyforce, Lightning Experience &
Pardot Environment) as Proof of Concepts. The Consultancy practice includes workshops, training,
configuration, administration, creation, translation and management of user stories.

Responsible of a team as Lead Consultant for gathering technical and non - technical requirements,
but also performing business analysis of the client SBAB, McDonald´s (face to face & remote).
Finally translating these requirements into the Salesforce Environments (Sales Cloud, Service Cloud,
Einstein Analytics & Discovery, Marketing Cloud & Commerce Cloud Environments) as Proof of Concepts.
The Consultancy practice includes workshops, training, configuration, administration, creation,
translation and management of user stories. Experience in Design, Build, and support experience as
well as Development, Testing in Salesforce B2B Commerce (formerly CloudCraze Ecom) Application.
Experience in Designing & Development of Salesforce B2B Commerce (formerly CloudCraze Ecom) Admin
activities. Expertise in Salesforce.com CRM, Force.com, Apex Classes, Apex triggers, Visual force
Experience HTML, CSS and JavaScript Experience in customizing standard objects. Experience in
Salesforce Customization, Security Access, Workflow Approvals, Data Validation, data utilities,
Analytics, sales, Customer Service, and Support Administration. Expertise in SFDC Development using
Apex Language, Visual Force Pages, Classes, Controllers, Triggers, Indexes, Locks Web Services,
Components, Tabs, Apex Web services, Custom Objects, Reports, Analytic Snapshots and Dashboards,
Profiles, Creating Roles, Page Layouts, Org - Wide default, Sharing rules, Work Flows, etc.
Experience of working as a Salesforce Architect. Strong understanding of Salesforce capabilities and
limitations. Previous system integrations experience using REST and 3rd party APIs including Apex
(web services, batch processing, triggers and classes). Advanced administration tools like process
builder, flow and custom settings Understanding of Agile development. Awareness of development
practices such as testing, continuous integration & change management within Salesforce diverse
Clouds / Products.

Responsible of a Team as Product Owner / Scrum Master for RCXP Project gathering technical and non -
technical requirements, but also performing business analysis for the Markets . Finally translating
these requirements into the Salesforce.com , Mulesoft Anypoint Platform (SF Marketing Cloud
including all Studios & Builders / GA360 & Commerce Cloud, -Einstein Analytics & Discovery) as Proof
of Concepts & Solutions. This involved several activities like workshops, configuration,
troubleshooting, administration, creation, translation and management of user stories & other
activities. Experience in Design, Build, and support experience as well as Development, Testing in
Salesforce B2B Commerce (formerly CloudCraze Ecom) Application. Experience in Designing &
Development of Salesforce B2B Commerce (formerly CloudCraze Ecom) Admin activities. Expertise in
Salesforce.com CRM, Force.com, Apex Classes, Apex triggers, Visual force Experience HTML, CSS and
JavaScript Experience in customizing standard objects. Experience in Salesforce Customization,
Security Access, Workflow Approvals, Data Validation, data utilities, Analytics, sales, Customer
Service, and Support Administration. Expertise in SFDC Development using Apex Language, Visual Force
Pages, Classes, Controllers, Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web
services, Custom Objects, Reports, Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page
Layouts, Org - Wide default, Sharing rules, Work Flows, etc. Experience of working as a Salesforce
Architect. Strong understanding of Salesforce capabilities and limitations. Previous system
integrations experience using REST and 3rd party APIs including Apex (web services, batch
processing, triggers and classes). Advanced administration tools like process builder, flow and
custom settings Understanding of Agile development. Awareness of development practices such as
testing, continuous integration & change management within Salesforce diverse Clouds / Products.

Responsible of a Team as Lead Consultant for gathering technical and non - technical requirements,
but also performing business analysis of the client (face to face). Finally translating these
requirements into the Salesforce Organizations (For several Salesforce Products) as Proof of
Concepts. The Consultancy practice includes workshops, training, configuration, troubleshooting,
administration, creation, translation and management of user stories. Experience of working as a
Salesforce Architect. Strong understanding of Salesforce capabilities and limitations. Previous
system integrations experience using REST and 3rd party APIs including Apex (web services, batch
processing, triggers and classes). Advanced administration tools like process builder, flow and
custom settings Understanding of Agile development. Awareness of development practices such as
testing, continuous integration & change management within Salesforce diverse Clouds / Products.

Responsible of a team as Lead Consultant for gathering technical and non - technical requirements,
but also performing business analysis of the client Icelandair & Iprezentr Projects (face to face).
Finally translating these requirements into the Salesforce Organizations (Sales, Service & Marketing
Cloud Environments) as Proof of Concepts. The Consultancy practice includes workshops, training,
configuration, administration, creation, translation and management of user stories. Experience in
Design, Build, and support experience as well as Development, Testing in Salesforce B2B Commerce
(formerly CloudCraze Ecom) Application. Experience in Designing & Development of Salesforce B2B
Commerce (formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com CRM, Force.com,
Apex Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript Experience in
customizing standard objects. Experience in Salesforce Customization, Security Access, Workflow
Approvals, Data Validation, data utilities, Analytics, sales, Customer Service, and Support
Administration. Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes,
Controllers, Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom
Objects, Reports, Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org -
Wide default, Sharing rules, Work Flows, etc. Experience of working as a Salesforce Architect.
Strong understanding of Salesforce capabilities and limitations. Previous system integrations
experience using REST and 3rd party APIs including Apex (web services, batch processing, triggers
and classes). Advanced administration tools like process builder, flow and custom settings
Understanding of Agile development. Awareness of development practices such as testing, continuous
integration & change management within Salesforce diverse Clouds / Products.

Responsible for gathering technical and non - technical requirements, but also performing business
analysis of the client (Remote). Also responsible of translating these requirements into the
Salesforce Organizations (Service Cloud & 3rd Party Application integration called Odoo). Some other
activities includes Architect, design, and implement Service Cloud business applications. Work
closely with a team of product managers. Mentor others in development technologies, tools, and
processes. Develop test strategies and frameworks to drive up code coverage and automation metrics.
Participate and promote architectural initiatives, balancing long-term velocity with short-term
customer needs. Deep understanding of object-oriented design and programming concepts using
object-oriented programming language like Java, C#, C++. Solid understanding of web technologies,
but also HTTP, JavaScript, AJAX, HTML, DHTML, CSS). Experience building Software-as-a-Service (SaaS)
applications. Excellent interpersonal and communication skills. Responsible of building highly
scalable web applications. PM through Agile software development and test-driven developments.
Experience of working as a Salesforce Architect. Strong understanding of Salesforce capabilities and
limitations. Previous system integrations experience using REST and 3rd party APIs including Apex
(web services, batch processing, triggers and classes). Advanced administration tools like process
builder, flow and custom settings Understanding of Agile development. Awareness of development
practices such as testing, continuous integration & change management within Salesforce diverse
Clouds / Products.
Experience in Design, Build, and support experience as well as Development, Testing in Salesforce
B2B Commerce (formerly CloudCraze Ecom) Application. Experience in Designing & Development of
Salesforce B2B Commerce (formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com
CRM, Force.com, Apex Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript
Experience in customizing standard objects. Experience in Salesforce Customization, Security Access,
Workflow Approvals, Data Validation, data utilities, Analytics, sales, Customer Service, and Support
Administration. Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes,
Controllers, Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom
Objects, Reports, Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org -
Wide default, Sharing rules, Work Flows, etc.

Responsible of a Team as Lead Consultant for gathering technical and non - technical requirements,
but also performing business analysis of the client (face to face). Finally translating these
requirements into the Salesforce Organizations (Sales Cloud, Lightning Experience & Communities) as
Proof of Concepts. The Consultancy practice includes workshops, training, configuration,
troubleshooting, administration, creation, translation and management of user stories. Experience in
Design, Build, and support experience as well as Development, Testing in Salesforce B2B Commerce
(formerly CloudCraze Ecom) Application. Experience in Designing & Development of Salesforce B2B
Commerce (formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com CRM, Force.com,
Apex Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript Experience in
customizing standard objects. Experience in Salesforce Customization, Security Access, Workflow
Approvals, Data Validation, data utilities, Analytics, sales, Customer Service, and Support
Administration. Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes,
Controllers, Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom
Objects, Reports, Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org -
Wide default, Sharing rules, Work Flows, etc. Experience of working as a Salesforce Architect.
Strong understanding of Salesforce capabilities and limitations. Previous system integrations
experience using REST and 3rd party APIs including Apex (web services, batch processing, triggers
and classes). Advanced administration tools like process builder, flow and custom settings
Understanding of Agile development. Awareness of development practices such as testing, continuous
integration & change management within Salesforce diverse Clouds / Products.

Responsible of a team as Lead Consultant for gathering technical and non - technical requirements,
but also performing business analysis of the client (face to face). Finally translating these
requirements into the Salesforce Organizations (Sales Cloud & Pardot Environment) as Proof of
Concepts. The Consultancy practice includes workshops, training, configuration, troubleshooting,
administration, creation, translation and management of user stories. Experience in Design, Build,
and support experience as well as Development, Testing in Salesforce B2B Commerce (formerly
CloudCraze Ecom) Application. Experience in Designing & Development of Salesforce B2B Commerce
(formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com CRM, Force.com, Apex
Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript Experience in customizing
standard objects. Experience in Salesforce Customization, Security Access, Workflow Approvals, Data
Validation, data utilities, Analytics, sales, Customer Service, and Support Administration.
Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes, Controllers,
Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom Objects, Reports,
Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org - Wide default,
Sharing rules, Work Flows, etc. Experience of working as a Salesforce Architect. Strong
understanding of Salesforce capabilities and limitations. Previous system integrations experience
using REST and 3rd party APIs including Apex (web services, batch processing, triggers and classes).
Advanced administration tools like process builder, flow and custom settings Understanding of Agile
development. Awareness of development practices such as testing, continuous integration & change
management within Salesforce diverse Clouds / Products.

Responsible for the Manual Design, development and delivery of the On - Site Train the Trainer
approach for Salesforce´s End Customer, specifically for Zalando EMEA. This included the practice of
workshops with the client, project management and creation of the Test cases with real exercises for
the Train the Trainer delivery (English).

Responsible for the Manual Design, development and delivery of the On - Site Train the Trainer
approach for Salesforce´s End Customer, specifically for Hertz EMEA. This included the practice of
workshops with the client, project management and creation of the Test cases with real exercises for
the Train the Trainer delivery (Spanish, Italian, French & English).

Responsible for the General administration of Audibene´s GmbH Salesforce.com CRM instance in 15
countries. Develop business processes and assist with several integration and configurations with
other system applications. Also focused on training to users for its adoption and its ongoing
success. Responsible for Reports and Dashboard creation, Business processes analysis. Administration
functions includes: user case management, configuration, management of standard and custom objects,
data management, development of training manuals and user quick guides including: Best practices,
end support with AppExchange and application integrations related to the Salesforce Platform. (Sales
Cloud & Service Console). Experience of working as a Salesforce Architect. Strong understanding of
Salesforce capabilities and limitations. Previous system integrations experience using REST and 3rd
party APIs including Apex (web services, batch processing, triggers and classes). Advanced
administration tools like process builder, flow and custom settings Understanding of Agile
development. Awareness of development practices such as testing, continuous integration & change
management within Salesforce diverse Clouds / Products.

Responsible for the administration of the company's Salesforce.com CRM instance in 50 countries
worldwide, and assist with its adoption and ongoing success. Administration functions include: user
management, configuration, customization, report and dashboard development, data management, case
(ticket) management, training, and support for AppExchange applications. Support on the rollout of
Computer-Telephony Integration, e-sign and email tracking solutions worldwide and customize
Salesforce.com fields, page layouts, record types, searching, list views, queues, reports, and
dashboards. In charge of maintaining security such as user accounts, mobile user accounts, sharing
rules, user roles, user profiles, field level security, content folder rights, groups and list view
rights. Experience of working as a Salesforce Architect. Strong understanding of Salesforce
capabilities and limitations. Previous system integrations experience using REST and 3rd party APIs
including Apex (web services, batch processing, triggers and classes). Advanced administration tools
like process builder, flow and custom settings Understanding of Agile development. Awareness of
development practices such as testing, continuous integration & change management within Salesforce
diverse Clouds / Products.

Responsible for gathering technical and non - technical requirement, but also performing business
analysis of the different Clients (facing). Finally translating this requirements into the
Salesforce Organizations (Sales Cloud) as PoC´s. The Consultancy included workshops, training,
configuration, administration, creation and management of user stories. The main client for this
Project was San Antonio Quality Metals, located in San Antonio, Texas, USA. Experience in Design,
Build, and support experience as well as Development, Testing in Salesforce B2B Commerce (formerly
CloudCraze Ecom) Application. Experience in Designing & Development of Salesforce B2B Commerce
(formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com CRM, Force.com, Apex
Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript Experience in customizing
standard objects. Experience in Salesforce Customization, Security Access, Workflow Approvals, Data
Validation, data utilities, Analytics, sales, Customer Service, and Support Administration.
Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes, Controllers,
Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom Objects, Reports,
Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org - Wide default,
Sharing rules, Work Flows, etc.

Responsible for gathering technical and non - technical requirement, but also performing business
analysis of the different Clients (facing). Finally translating this requirements into the
Salesforce Organizations (Sales Cloud) as PoC´s. The Consultancy included workshops, training,
configuration, administration, creation and management of user stories. The main client for this
Project was Kenworth Trucks Bellevue, located in Bellevue, Washington, USA. Experience in Design,
Build, and support experience as well as Development, Testing in Salesforce B2B Commerce (formerly
CloudCraze Ecom) Application. Experience in Designing & Development of Salesforce B2B Commerce
(formerly CloudCraze Ecom) Admin activities. Expertise in Salesforce.com CRM, Force.com, Apex
Classes, Apex triggers, Visual force Experience HTML, CSS and JavaScript Experience in customizing
standard objects. Experience in Salesforce Customization, Security Access, Workflow Approvals, Data
Validation, data utilities, Analytics, sales, Customer Service, and Support Administration.
Expertise in SFDC Development using Apex Language, Visual Force Pages, Classes, Controllers,
Triggers, Indexes, Locks Web Services, Components, Tabs, Apex Web services, Custom Objects, Reports,
Analytic Snapshots and Dashboards, Profiles, Creating Roles, Page Layouts, Org - Wide default,
Sharing rules, Work Flows, etc.

Focused on regional CRM Management, Business analysis, administration, configuration, technical
solutions, case management & training to all the Regional Sales Teams across Northern Mexico &
Southern Texas Truck Dealerships, in order to satisfy all the company's needs, using CRM
Technologies (Salesforce Sales Cloud). Involved in Salesforce.com application set up activities and
customized the apps to match needs. Configuration and Administration of Salesforce.com Standard
objects and Custom objects, consultancy in several clouds like Sales cloud & Chatter. Interact with
salesforce.com support team on a regular basis. Proficient with customer support, and work with chat
in order to help users to communicate easily. Proficient usage of other diverse packages such as
AS400, Eportal, Customer Sales Request (Sales Allowances, ASI Applications, Smart, etc., in order
to manage inventories, availability and quotations. Full sandbox testing and on production
deployment, and proficient in working with JIRA, ASANA, AGILE.

Worked on various salesforce.com standard objects like accounts, contacts, cases, leads, campaigns,
reports, statistics, Dashboards, etc. Configuration and Administration of Salesforce.com Standard
objects and Custom objects, consultancy in several clouds like Sales cloud for supply chain. Created
profiles and custom reports for standard objects as custom objects to give complete detail overview
of customer (account). Proficient with customer support, and work with chat in order to help users
to communicate easily. Customize user roles, hierarchies, profiles, and sharing settings to ensure
protected data. Involved in several meetings on Data storage, suggestions about Reports, Dashboards.
Worked in dynamic environment, as of solving issues within deadlines. Used Data loader in testing
future events by exporting data, deleting data from production. Coordinate the improvement and
strategic IT area projects (KAIZEN PROJECTS) Full sandbox testing and on production deployment.

Actively participated in a complete Software Lifecycle of requirement gathering, design, and
implementation for various new Businesses features and also prepare project plans. Configuration and
Administration of Salesforce.com Standard objects and Custom objects, consultancy in several clouds
like Sales Cloud & Chatter. Worked as enhancer and team member, and performed the roles of
Salesforce.com Administrator and contribute to some BI in the organization. Worked closely with
purchase team and business analysts and performed detailed analysis of business and user
requirements, also designed solutions by customizing various standard objects. Proficient to solve
problems within deadlines in order to fulfill the Business needs of the company and its fleet.
Performed a key role in building and planning the capabilities of the SF team. Worked closely with
diverse team - players to realize the full capabilities of Salesforce.com CRM. Prepared several
Tests and worked closely with people for testing the developments and customizations.

Beginning in a Buyer position, and then being promoted for the International Purchase department of
the company as a Senior Buyer of software and hardware for the Group, giving support and executing
several tasks, such as planning, commercial strategy development, and International negotiations
with plenty international suppliers, logistics, communication, translation services, and supplier
prospective and negotiation during international fairs and expos in North America and Europe.

Worked in testing and deployment of the application. Worked in a plan project schedules and
responsible for the requirements. Implemented design patterns for generating pie/block and various
charts. Involved in several meetings on Data storage, suggestions about Reports / Dashboards. Worked
on diverse customization, standard objects like Accounts, opportunities, Contacts, Task objectives.
Interacted with SAP as a team in making a backup of Salesforce data into ELOQUA marketing system.
Worked with pick lists, lookups, validations to the custom objects.