26.11.2025 aktualisiert
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Freelance Art & Creative Director Digital
München, Deutschland
Weltweit
Diplom-KommunikationsdesignerÜber mich
Christophs gibt es viele, den "Mäder" nur einmal. Der Mäder ist ein Digital Art & Creative Director. Spezialisiert auf Social, Content und AI. Ein Nerd und Techie, getrieben von den neuesten digitalen Trends und Cams. Immer schnell und präzise, mit einem Faible für Sports, Food und Automotive.
Skills
MidjourneyInnovationUser Experience (UX)Adobe IllustratorAdobe PhotoshopAdobe Creative CloudAdobe InDesignAdobe Premiere ProKünstliche IntelligenzLogosContent-EntwicklungCorporate DesignWebdesignDigitale InhalteGrafikdesign
Creative Direction & Art Direction
Comprehensive expertise in creative direction, art direction, graphic design, brainstorming, idea conception, storytelling, wireframing, UX/UI design, web design, content creation, photography, photo editing, post production, branding, corporate design, and logo design
Adobe Creative Suite Mastery
Advanced proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign, Premiere Pro, and Adobe XD for professional design and content creation
AI & Digital Innovation
Expertise in artificial intelligence tools including ChatGPT, Google Gemini Nano Banana, Firefly, Midjourney, Sora 2, Veo 3.1 for next-generation creative solutions
Leadership & Team Management
Mentoring, organisation, employee development, delegating, presenting, and responsibility for up to 20 employees
UI/UX Design
User Interface and User Experience design using Figma for optimal user-centered design solutions
Photography & Visual Production
Professional photography, photo editing, and post production capabilities for comprehensive visual content creation
Brand Development
Corporate design, branding, and logo design expertise for complete brand identity solutions
Digital Content Strategy
Content creation, storytelling, and social media expertise with focus on digital platforms and influencer collaboration
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisse
Projekthistorie
Freelance Art & Creative Director specializing in digital, social, content, and concept development
Creative Director role at Saatchi & Saatchi Munich
Creative Director position at Leo's Think Tank Munich
Portfolio
SportScheck: Pool Shooting
For SportScheck, I was able to do pretty much everything
that can be done for the more
than 30 other stores. Several running and fitness shoots, in-store communication,
facade and shop window design, private label logo redesigns , social media and
managing the in-house creative team.
adidas TERREX: Swipe Flyer
A social tutorial mailing. To enable adidas TERREX to use athletes as multipliers,
they received the "Swipe Flyer".
Swipe by swipe, all tips and tricks were intuitively revealed on
12 pages to make the own content more exciting. An outdoor solar
panel was also part of the Swipe Flyer package.
BIRKENSTOCK: Social Campaigns
Performance campaigns for Europe. A team of freelancers
under my leadership, designed and implemented a total
of six performance campaigns with a product focus. For Meta
and TikTok. In five formats and five languages. This resulted
in nearly 2.700 assets for all relevant European markets.
Fischer Sports: LIVE TO SKI
A portrait of Fischer athletes. From Sölden in Austria to Bruksvallarna in Sweden, a total
of five athletes were documented on camera. Even though
they practice different disciplines of skiing, they are united
by a common guiding principle: LIVE TO SKI.
Fischer Sports: Social Media
"Skiing is not a lifestyle. It’s life." The new claim of the brand
had to be transferred into the daily regular communication of
Instagram and Facebook. With Fischer Ski and Fischer Nordic, there are separated, product-
specific channels, whose target groups tick completely different.
Hyundai: IAA 2021 Vision Mobility
Lifestream of a brand statement. Hyundai chose the IAA Mobility Summit as an opportunity to place a huge message:
CO2 neutrality by 2045. The beginning of a new era. We were responsible
for the stand design, which showcased the hydrogen
value chain – a key technology for achieving the goals.
https://youtu.be/ElI8FmjGuOI
Jägermeister: JÄM BOT
The first chat bot that raps. Thanks to "Jäm Bot", users can turn a normal Facebook message to
friends into a personal rap video. Over 20.000 user sent
almost 25.000 videos to their friends. In combination
with the Facebook live stream, influencer and ads, we reached more than
4 million people.
https://www.youtube.com/watch?v=X365TGkHKS0
Jägermeister: Social Media
Content for Instagram & Facebook. For Jägermeister's german Facebook and Instagram channels,
daily posts were created that focused on the brand's values friendship, community, party and of course the iconographic
product. Always with a pinch of humor. Cheers!
Kia: GT RIDE
Viral gaming app. The first mobile Racing Game, in which
you can build your own unique racetrack by moving your
smartphone freely in the air. The game was downloaded more than 200.000 times.
More than 30.000 users created more than 80.000 different
tracks, raced on around 300.000 times.
https://www.youtube.com/watch?v=rniJe_N4wwo
Konzerthaus Dortmund: Concert Milk
The first music you can taste. Classical music inspires not only people. Cows influenced
by this music produce milk of higher quality. So we gave cows the music of the artists of the new
season. The result was the „Concert Milk", which enabled the Konzerthaus to have the most successful season.
https://www.youtube.com/watch?v=pEO2CBPJ1no
McDonald's: Operations
McDonald's, it's not just TVC and the Monopoly raffle – in terms of communication. It also includes the “little” things such as local store marketing, franchisee support, social media and ordering terminals. In short: McDonald's operations. I would like to give you a glimpse into social assets here.
ORION: The Dildo Motif
Arousing out of home campaign. A striking motif that has to work as quickly as it is simple.
The ingredients are simple: An entertaining line, a large dildo,
and it's done.