21.10.2026 aktualisiert
100 % verfügbar
Marketing Leader | CMO | Brand & E-Commerce Strategy
Hamburg, Deutschland
Weltweit
Master of Business Administration + Marketing, Fundesem Business School, 2005-2006Über mich
Hi there, I'm an international marketing leader with 20+ years of experience across brand, e-commerce and business strategy in six countries. I’ve built and grown strong consumer brands across FMCG, consumer goods, baby care, electronics and fashion.
Skills
MarketingMarketingkonzepteMarketing-EffektivitätMultichannel-MarketingTransformationsmanagementMarkenbildungProduktstrategienMarketplace
Marketing Strategy & Campaign Management
Development and execution of comprehensive marketing strategies and campaigns across multiple industries and countries, including brand launches, ATL and BTL activations, and go-to-market planning for both B2B and B2C markets.
E-Commerce & Digital Strategy
Leadership in building and scaling D2C and external e-commerce channels such as Amazon, Flink, and Knuspr; doubling revenue streams and launching new business lines adding significant top-line growth.
Brand Development & Management
Pioneering brand transfers, setting up local brand entities, developing brand strategies, and executing first brand campaigns including TV appearances and large-scale consumer activations across multiple markets.
P&L Responsibility
Management of profit and loss across marketing functions, ensuring commercial growth and financial accountability within global and regional teams.
New Product Development
Development of global product strategies, roadmaps, and category strategies including innovation pipelines and product lifecycle management in collaboration with engineering and commercial teams.
Channel Development & Distribution Strategy
Design and execution of global sales channel and portfolio strategies, growing new e-commerce and retail channels and tripling business performance within defined timeframes.
Customer Journey Optimisation & CRM
Optimisation of customer journeys and CRM activations to improve consumer engagement, retention, and sales conversion across online and offline touchpoints.
Trade Marketing & Retail Activation
Setup of POS strategies, trade collateral, and shop-in-shop implementations with major sports and fashion retailers across Europe, covering 100+ implementations.
Market Research & Country Expansion
Conducting market research and leading country expansion initiatives across six countries and four industries, adapting strategies to local market conditions.
Marketing Optimization through AI
Application of AI-driven approaches to optimize marketing processes, campaigns, and performance outcomes.
Development and execution of comprehensive marketing strategies and campaigns across multiple industries and countries, including brand launches, ATL and BTL activations, and go-to-market planning for both B2B and B2C markets.
E-Commerce & Digital Strategy
Leadership in building and scaling D2C and external e-commerce channels such as Amazon, Flink, and Knuspr; doubling revenue streams and launching new business lines adding significant top-line growth.
Brand Development & Management
Pioneering brand transfers, setting up local brand entities, developing brand strategies, and executing first brand campaigns including TV appearances and large-scale consumer activations across multiple markets.
P&L Responsibility
Management of profit and loss across marketing functions, ensuring commercial growth and financial accountability within global and regional teams.
New Product Development
Development of global product strategies, roadmaps, and category strategies including innovation pipelines and product lifecycle management in collaboration with engineering and commercial teams.
Channel Development & Distribution Strategy
Design and execution of global sales channel and portfolio strategies, growing new e-commerce and retail channels and tripling business performance within defined timeframes.
Customer Journey Optimisation & CRM
Optimisation of customer journeys and CRM activations to improve consumer engagement, retention, and sales conversion across online and offline touchpoints.
Trade Marketing & Retail Activation
Setup of POS strategies, trade collateral, and shop-in-shop implementations with major sports and fashion retailers across Europe, covering 100+ implementations.
Market Research & Country Expansion
Conducting market research and leading country expansion initiatives across six countries and four industries, adapting strategies to local market conditions.
Marketing Optimization through AI
Application of AI-driven approaches to optimize marketing processes, campaigns, and performance outcomes.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2026
Sprachen
DeutschMutterspracheEnglischverhandlungssicherFranzösischgutNiederländischverhandlungssicherSpanischverhandlungssicher
Projekthistorie
Serving as a Member of the Board of Directors for a Med-Tech company in Switzerland.
Shaping executive marketing vision and strategy, steering go-to-market excellence and commercial growth, and building scalable frameworks and high-performing teams.
Set up and managed global marketing function and team; accelerated growth of leading partner brands (e.g. Tajin, Amos) and in-house brands; developed B2B and B2C products, strategy and commercial plans. Role was remote.