E-Commerce Advertising Expert | Coach | ex-Amazon | ex-Rohlik Group

* Definition and creation of the Knuspr Advertising sales strategy, contributing
directly to the company's profitability through the sale of onsite & offsite ad
inventory, data insights, and consultancy services
* Collaboration with senior leadership to develop clear business objectives, high
impact digital advertising & marketing tools
* Identification and realization of new revenue opportunities, active pipeline
management, and regular business reviews with suppliers mapping sales targets
against actuals
* Lead for the development and implementation of Knuspr Ads and Knuspr
Insights: self-service performance advertising and data insights platforms that
scale revenues and automate campaign execution and data analyses

* Strategic brand management and targeted recruitment to grow the Amazon Flex
Delivery Partner pool
* Management of external digital marketing agencies for a competitive, KPI driven
performance and brand marketing
* Close collaboration with capacity planning, engagement, communications, and
other global teams to deliver a strong user experience while continuously
improving marketing efficiency
* Creation and implementation of holistic marketing plans in reaction to fast
paced changes in business volume

* Successful business development for an independent Marketing Program
ensuring double-digit YOY visibility and revenue growth of 150 strategic brands
in EU
* Delivery of 100+ merchandising & email campaigns, deal/price promotions,
editorial shootings, publisher marketing integrations, and affiliate & influencer
marketing with above average campaign results and significant revenue impact
* Project management lead for cross-functional/cross-channel integration of all
brand marketing efforts
* Key account management for 25 top strategic fashion brands to improve
individual Selling Partner marketing performance & revenue
* Account Manager coaching & training to scale marketing qualification across 7
EU/CN teams with 40+ employees