10.02.2026 aktualisiert

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100 % verfügbar

Expert Marketing Leader

Waldkraiburg, Deutschland
Nur Remote
MA European Business, Culture & Languages
Waldkraiburg, Deutschland
Nur Remote
MA European Business, Culture & Languages

Profilanlagen

Tijmes-July-Ann_20-08-19_430.jpeg

Skills

JavaScriptData AnalysisAutomatisierungKundenbeziehungsmanagementDemand GenerationDigital Asset ManagementDigital MarketingVeranstaltungsmanagementVertriebTrichterSEOMarketingStrategisches MarketingWeb ConferencingMarketing-PlanungPerformance-MarketingRessourcenallokationSalesforce.ComSuchmaschinenmarketingWeb Performance OptimizationGoogle Tag ManagerMarkenbildungKampagnenEinarbeitungTeam BuildingDatenschutzTeam ManagementHubspotContent-Strategie
Strategic Marketing Management
Extensive experience in strategic and operational SEM, team leadership and budget management with proven track record of driving growth and optimizing marketing strategies

Digital Marketing & Analytics
Expertise in SEO, CRM, Paid Social, Paid Search, LinkedIn Campaign Management, Google & Microsoft Ads, Excel, Universal Analytics, Salesforce, HubSpot

Performance Marketing & Automation
Implementation of digital asset management systems, automated sales funnels, CRM systems and performance dashboards for data-driven decision making

Team Development & Leadership
Led team development including hiring and onboarding new team members, conducted upskilling sessions and fostered team collaboration

Content Strategy & Brand Management
Development and distribution of corporate identity style guides, content strategy optimization and brand consistency across multiple business units

Technical Implementation
JavaScript Basics, Google Tag Manager implementation, technical website optimization and data protection compliance

Budget Management & Planning
Marketing planning, budget management and execution with focus on ROI optimization and resource allocation

Webinar & Event Management
Planning and execution of webinars, fairs and events as key demand generation channels

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2025

Sprachen

DeutschMutterspracheEnglischMutterspracheNiederländischMuttersprache

Projekthistorie

Head of Marketing

Heckner Coaching GmbH
Implementation of digital asset management, unified style guide for corporate group, restructured internal team meetings and established clear task workflow, introduced performance dashboards

Head of Marketing

Proliance GmbH
Increased SEO visibility and improved lead quality through targeted content initiatives, delivered seamless CMS transition, established webinar series as key demand generation channel

Head of Marketing & CRM

compleet GmbH
Launched MVP for fully automated low-touch sales funnel, established transparent continuous reporting system using Power BI, expanded team with new roles

Head of Marketing

compleet GmbH
Developed and distributed Corporate Identity style guide, soft-launched redesigned product pages, installed Calendly resulting in over 80% conversion rate from CR Lead to SQL

Head of Performance Marketing

compleet GmbH
Overcame post-merger challenges by implementing unified CRM system, created scalable content plans and lead nurturing journeys, led team focusing on tracking and data protection

Senior Growth Marketing Manager

roadsurfer GmbH
Increased direct and online sales through targeted advertising and A/B testing of landing pages, recruited and upskilled performance marketing team

Senior Performance Marketing Manager

cluno GmbH
Optimized and expanded SEM campaigns leading to significant growth in CPL and CRC metrics, prepared for European expansion by optimizing marketing channels and budgets

Director Key Account Management

flagbit GmbH
Acted as key communication point between marketing specialists and key accounts, delivering strategic consultancy and performance monitoring

Team Lead Online Marketing - SEM

myposter GmbH
Led SEM strategy, managed 7-digit marketing budget, set up new marketing channels and improved performance through targeted strategies and regular feedback sessions

Online Marketing Manager - SEA

myposter GmbH
Managed international search campaigns, implemented Google Tag Manager and established new in-house feed management solution

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