15.07.2024 aktualisiert
40 % teilweise verfügbar
Interim CMO & Demand-Generation Services, B2B Marketing, Go-To Market
Langenau, Deutschland
Weltweit
Diplom Betriebswirtin (FH)Skills
Data AnalysisSoftwareanwendungenBusiness MarketingBusiness To BusinessUnternehmensberatungPartnerschaftenBeratungKonversionsmarketingDemand GenerationDigital MarketingBereich MarketingVertriebMarketingIntegrierte KommunikationStrategisches Marketing
About me
I am Eva, a dedicated Senior Marketing Director with nearly two decades of experience in B2B Technology Marketing on the global stage within the computer software industry, specialised in helping technology companies enter and expand with their Go-To-Market strategy in Europe.
I started my career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing IT accounts for companies like IBM and SAP. Since then, I have served within marketing departments at Microsoft, Red Hat and CloudBees for the last 16 years.
Specializing in multi-channel marketing, I drive growth through various channels of field marketing always in close collaboration with Sales. This includes Growth Marketing that focuses on lead generation, both in-house and sponsored events, Account-Based Marketing, Digital Marketing, Pipeline and Analytics (ROMI), Partnerships, Communications, and more.
My track record showcases my leadership skills, and I have demonstrated success in leading teams and projects. As an example, I created more than $40.5 million in trackable marketing influenced pipeline and more than $11.7 million in trackable marketing influenced closed won opportunities at one of my former companies. I was also invited to Presidents Club twice.
Please visit my website for more information about me and reach out for possible projects: www.evafranz.com
Hard Skills:
B2B Technology Marketing Strategy and Project Management, Planning and Budgeting, Executing Demand Generation working closely with Sales across EMEA, Growth Marketing focusing on Lead Generation, Pipeline Growth, Digital Marketing, Integrated Marketing Campaigns, Events (In House and Sponsored), Partner Marketing (To/Through), Communications and Customer Marketing, Data Analysis and Reporting (ROMI).
Soft Skills:
Bilingual German – English, highly motivated and results oriented, experience in working in agencies, large companies, scale-ups and start-ups, leading intercultural teams with working language being English, vendor/agency management, work in fast-paced environments and can perform under pressure, problem solving skills, precision and last but not least: creativity!
I am Eva, a dedicated Senior Marketing Director with nearly two decades of experience in B2B Technology Marketing on the global stage within the computer software industry, specialised in helping technology companies enter and expand with their Go-To-Market strategy in Europe.
I started my career at full-service agencies such as BBDO/Proximity and Neo@Ogilvy, managing IT accounts for companies like IBM and SAP. Since then, I have served within marketing departments at Microsoft, Red Hat and CloudBees for the last 16 years.
Specializing in multi-channel marketing, I drive growth through various channels of field marketing always in close collaboration with Sales. This includes Growth Marketing that focuses on lead generation, both in-house and sponsored events, Account-Based Marketing, Digital Marketing, Pipeline and Analytics (ROMI), Partnerships, Communications, and more.
My track record showcases my leadership skills, and I have demonstrated success in leading teams and projects. As an example, I created more than $40.5 million in trackable marketing influenced pipeline and more than $11.7 million in trackable marketing influenced closed won opportunities at one of my former companies. I was also invited to Presidents Club twice.
Please visit my website for more information about me and reach out for possible projects: www.evafranz.com
Hard Skills:
B2B Technology Marketing Strategy and Project Management, Planning and Budgeting, Executing Demand Generation working closely with Sales across EMEA, Growth Marketing focusing on Lead Generation, Pipeline Growth, Digital Marketing, Integrated Marketing Campaigns, Events (In House and Sponsored), Partner Marketing (To/Through), Communications and Customer Marketing, Data Analysis and Reporting (ROMI).
Soft Skills:
Bilingual German – English, highly motivated and results oriented, experience in working in agencies, large companies, scale-ups and start-ups, leading intercultural teams with working language being English, vendor/agency management, work in fast-paced environments and can perform under pressure, problem solving skills, precision and last but not least: creativity!
Sprachen
DeutschMutterspracheEnglischMuttersprache
Projekthistorie
11/2023 - current mandate with ThoughtSpot Inc. - DACH Marketing Go-to-Market and expansion
- Established the EMEA and APAC region from a marketing perspective for CloudBees as a member of the Go-to-Market team
- Responsible for the development and execution of the holistic marketing plan forEMEA (since 2015) and APAC (since 2020) to support the business and sales stakeholder’s objectives, operating on a 30% marketing sourced pipeline
- Managed a team of 4 Field Marketing Managers (EMEA South, North, Central and APAC) and 2 BDRs (dotted line)
- Partnered with sales operations to monitor and forecast regional pipeline performance via reporting and tracking of program pipeline and performance results tied to quarterly and annual targets
- Executed and supervised marketing programs across all regions in EMEA and APAC designed to meet sales objectives including executive engagement, ABMs, sponsored and hosted events, communication tools, digital, direct and partner led demand generation and contact acquisition
- Managed million-dollar budgets, campaigns, and lead the process to meet operational targets and SLAs for her team
- Created more than $40.5 million in trackable marketing influenced pipeline since 2015 and more than $11.7 million in trackable marketing influenced closed won opportunities since 2015
- Invited to President's Club twice
(10/2016), Promotion to Senior Director, Marketing EMEA and APAC (5/2019)
- Strategy and execution of customized account-based marketing programs for large enterprise customers (strategic accounts)
- Internally promoting inaugural program to key stakeholders including VPs and Executives; key marketing initiative for Red Hat EMEA
- Collaborating across multiple internal groups to build program and enlist support: Sales Operations, Marketing Operations, Global Support Services, Marketing Services, Field Marketing, Sales