01.04.2026 aktualisiert

**** ******** ****
Premiumkunde
60 % teilweise verfügbar

Freelance Data Analyst & BI Consultant

Hofheim am Taunus, Deutschland
Deutschland
Promotion in Soziologie /Kommunikation und Medien
Hofheim am Taunus, Deutschland
Deutschland
Promotion in Soziologie /Kommunikation und Medien

Über mich

Als selbständige Analystin helfe ich Unternehmen, komplexe Daten in klare, umsetzbare Erkenntnisse zu verwandeln. Mit Fokus auf Data Analytics und Business Intelligence begleite ich von der Datenaufbereitung bis zur visualisierten Entscheidungsgrundlage – für individuelle, verständliche Lösungen.

Skills

Adobe AnalyticsA/B TestingData AnalysisBusiness IntelligenceGoogle BigQueryBusiness AnalysisCategory ManagementBeratungConversion-Rate-OptimierungETLDatenvisualisierungData WarehousingE-CommerceR (Programmiersprache)Google AnalyticsPythonMarketing AnalyticsMicrosoft Power BIStatistische AuswertungenSQLStakeholder ManagementSalesforce TableauTag-ManagementWeb AnalyticsKampagnenSocial Media AdvertisingDatenanalytikReporting-ToolsLooker AnalyticsDaten-PipelineKpi-BerichterstattungAmazon Redshift
Business Intelligence
KPI Definition - Dashboard Concept & Creation - ETL - Reporting - Business Analytics - Tableau - Power BI - Data Warehouse - Datenmodellierung
Digital/Web Analytics
Tag Management - Reporting - KPI Definition - Consulting - Conversion Optimization - A/B Testing - Adobe Analytics - Google Analytics - Social Listening
eCommerce & Marketing Analytics
Campaign Analytics – Conversion-Optimierung – Channel Reporting & Optimization - Banner Coverage & Product Listings - Web Scraper - Price Monitoring - Trends
Retail Analytics
POS Sales & Customer Behaviour - Shopper Insights - Customer Satisfaction - Stopping Power & Customer Flow
Tools
Power BI, SQL, Python, R, Looker, Adobe Analytics, Launch & Dynamic Tag Manager, Google Analytics, GTM, Adverity, Pipes, Airbyte, Redshift, Bigquery, Tableau, Quicksight, Brandwatch, Searchmetrics, Clicktale, Brightedge, NetBase, Webscraper, Talkwalker, Piwik, Contentsquare, Grafana

Sprachen

DeutschMutterspracheEnglischverhandlungssicherFranzösischGrundkenntnisseItalienischgutSpanischGrundkenntnisse

Projekthistorie

BI & Analytics Consulting

Sonstiges

1000-5000 Mitarbeiter

  1. Analyzed web and campaign performance to derive actionable insights for marketing and growth optimization
  2. Implemented and maintained tag management solutions to ensure reliable and consistent data collection
  3. Continuously developed and improved reporting structures with a focus on scalability and data quality
  4. Conducted regular deep-dive analyses and led monthly stakeholder sessions to present findings and align on optimization measures
  5. Designed and operated end-to-end data flows from collection to visualization
  6. Tools: GA4, Google Tag Manager, Looker Studio, Airbyte, BigQuery

Senior Consultant Performance Management

Telekommunikation

5000-10.000 Mitarbeiter

  1. Led the design and automation of Power BI dashboards for performance management, campaign steering and KPI-based decision-making
  2. Translated complex business cases (e.g. project roll out, price adjustments) into standardized, management-ready KPI systems and reports
  3. Delivered advanced analytical, forecasting and control-group views to support commercial steering and short-term planning
  4. Enabled sustainable usage through documentation, training concepts and structured handover to operational teams
  5. Tools: Power BI, SQL, Excel

Data Analyst

Konsumgüter und Handel

5000-10.000 Mitarbeiter

  1. Established and managed end-to-end analysis and interpretation processes for product data
  2. Delivered clear product insights reports and recommendations to support marketing and product strategies
  3. Leveraged advanced analytical skills to drive data-driven decisions enhancing product acceptance and market impact
  4. Conducted comprehensive data analyses using Adobe Analytics and other digital marketing tools (e.g., Vico)
  5. Tools: Adobe Analytics, VICO, Power BI, Mouseflow, SAP

Web Analytics Consulting

Automobil und Fahrzeugbau

>10.000 Mitarbeiter

  1. Provided strategic consulting in web analytics and social media reporting, supporting stakeholders in defining meaningful KPIs and decision-relevant insights
  2. Designed and optimized reporting landscapes covering marketing performance, social media effectiveness, and website analytics; delivered conceptual frameworks for web and campaign analytics
  3. Tag management and data quality assurance to ensure reliable and scalable tracking across digital touchpoints
  4. Tools: Data Studio, Big Query, Pipes, Adobe Analytics, Adobe Launch, Google Analytics, Power BI, Excel

BI & MI Framework

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Creation of a BI & MI Framework for eCommerce
  • Definition of KPI & Use Cases
  • Dashboard Visualization with Power BI

Head of Analytics

Cheil Germany

Marketing, PR und Design

250-500 Mitarbeiter

  1. Full responsibility for analytics strategy, processes, tools and delivery, leading and developing a cross-functional team of analysts.
  2. Designed and implemented scalable BI frameworks across retail, e-retail, e-shop and campaign reporting, including eCommerce visibility, Competitor monitoring, price comparison and rating/review analytics.
  3. Led complex, domain-specific analytics initiatives, such as category management models for 120+ retail stores (store performance, potential analysis, correlations) and holistic BI solutions covering web analytics, marketing, project and asset management (consumer electronics & real estate).
  4. Owned end-to-end analytics architecture and governance, from data modeling and ETL to visualization (Tableau, Power BI) and stakeholder enablement, ensuring decision-ready insights for senior management and key clients
  5. Tools: Tableau, Adverity, Excel, Adobe Analytics, Google Analytics, Google Tag Manager, Python, R, Brandwatch, Netbase, Hotjar, Contentsquare, Dexi, Amazon Redshift, PowerBi

Senior Data Analyst

Cheil Germany

Marketing, PR und Design

250-500 Mitarbeiter

* provisioning of several automized dashboards in the fields eCommerce (eStore/eRetail Market), Retail,
Campaign, Personalisation and several projects including identification of business needs, data collection &
refinement, ETL, data visualisation, reporting and presentation to stakeholders
* reference person for all inquiries concerning analytics for Cheil Germany and the client Samsung
Electronics Germany
* strategical planning and setup of processes for analytics
* development of a eretail reporting model which has been implemented for all subsidiaries
of Samsung Europe

Kontaktanfrage

Einloggen & anfragen.

Das Kontaktformular ist nur für eingeloggte Nutzer verfügbar.

RegistrierenAnmelden