03.02.2026 aktualisiert

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Industrial Innovation & Digital Product Advisory

Linz, Österreich
Weltweit
Degree in Business Administration and Information Management
Linz, Österreich
Weltweit
Degree in Business Administration and Information Management

Profilanlagen

CV Werner Paulin DE.pdf
CV Werner Paulin EN.pdf

Über mich

I have spent 30 years in industrial automation across various international roles, always staying close to the market and its needs. I help organizations turn technological potential into market-relevant solutions by aligning strategy, product thinking, and execution.

Skills

InnovationJavaScriptAgile MethodologieAutodesk InventorAutomatisierungBusiness DevelopmentC++ComputerprogrammierungSteuerungssystemeMarktsegmentierungProgrammierwerkzeugeDigitalisierungEclipseTechnologiestrategienInnovationsmanagementInternationaler HandelPythonSachgüterproduktionMarktentwicklungMarktforschungProjektmanagementMicrosoft Visual StudioPatentePortfolio-OptimierungProduktdesignProdukt ManagementSoftware ArchitectureRequirements EngineeringVerkaufsprozessTechnische EntwicklungPlattform für Betrieb und ManagementInternet Of ThingsIndustrie 4.0Team ManagementKundengewinnung
Business Development and Strategic Market Analysis
Expertise in identifying growth opportunities, defining market segments, and building go-to-market strategies for technology solutions with focus on scalable sales processes and target customer acquisition

Industrial Automation and Software Architecture
Deep knowledge in automation systems, software architecture, platform development, and next-generation automation technologies including cloud-based solutions and IoT integration

Product Management and Innovation Leadership
Proven track record in strategic product development, requirements engineering, portfolio management, and leading cross-functional teams in agile environments from concept to market launch

Digital Transformation and Industry 4.0
Experience in driving digital transformation initiatives and implementing Industry 4.0 concepts in manufacturing environments

International Sales and Market Development
Extensive experience in international sales management, particularly in Greater China market, with proven track record in strategic market development

Programming and Technical Development
Technical skills in C/C++, JavaScript, Python, and various development tools including Microsoft Visual Studio and Eclipse

Patent Development and Innovation
Inventor of multiple patents in automation and control systems, demonstrating innovation capabilities in technical solutions

Leadership and Team Management
Strong leadership skills with experience in building and managing multinational teams, strategic thinking, and organizational transformation

Requirements Engineering and Project Management
Certified expertise in requirements engineering, project management, and agile development methodologies

Erfahrung

Berufserfahrung0 - 5 Jahre
Freelancer seit2026

Sprachen

DeutschMutterspracheEnglischverhandlungssicher

Projekthistorie

Industrial Innovation & Digital Product Advisory

Werner Paulin | VarionImpact

Industrie und Maschinenbau

< 10 Mitarbeiter

I help industrial companies in strategy and implementation of digital products.

I work with companies that see software, automation, and connected systems as core drivers of growth or are in the process of becoming exactly that. I help organizations turn technological potential into market-relevant solutions by aligning strategy, product thinking, and execution.

My work sits at the intersection of industry expertise, software, and business impact.

Director Business Development and Productisation

NXAI GmbH

Internet und Informationstechnologie

10-50 Mitarbeiter

Focus on identifying growth opportunities, defining market segments, and building go-to-market strategies that scale NXAI while ensuring xLSTM technology delivers real-world impact for customers.

  1. Design and structuring of a scalable sales process
  2. Structuring of the complex xLSTM AI technology to support informed internal decision-making
  3. Analysis, evaluation, and expansion of potential target markets
  4. Systematic target customer acquisition

Head of New Automation Technologies

Lenze SE

Industrie und Maschinenbau

1000-5000 Mitarbeiter

Push the Lenze Automation System to become the most competitive system in the market, leading development of next generation automation platform NUPANO and forming multinational teams.

  1. Responsible to lead the development of the next generation automation platform called NUPANO®. NUPANO® is a revolutionary cloud-based open automation platform which is open to any automation company worldwide
  2. Forming from scratch and leading a corporate start-up style team in Bremen and Pune consisting of very divers multinational team members
  3. Strategic product development in an agile team environment
  4. Requirements Engineering based on User Stories
  5. Inventor of Patent “Mosaiq” (DE102019121376A1)
  6. Shaping the product portfolio for Lenze’s system segment together with senior Sales-, PM- and R&D-executives.
  7. Leading an evolutionary change process to transform Lenze’s system development
  8. 2022: Speaker at Lenze executive convention of Lenze and Lenze press conference

International Sales Manager - Greater China

B&R Industrial Automation

Industrie und Maschinenbau

1000-5000 Mitarbeiter

Responsible for sales and strategic market development of the Greater China, advisor to strategic product development and corporate product marketing.

  1. 2011-2018: Advisor to the strategic product development of B&R’s engineering platform “Automation Studio”
  2. 2011-2018: Advisor to corporate product marketing
  3. 2011-2018: Lecturer as HQs representative of annual user conferences in China
  4. 2011-2018: Lecturer as sales specialist at B&R Global Sales Conference and Chinese sales conference
  5. 2011-2018: Lecturer at B&R Global Management Conference
  6. 2011: Lecturer at EFAC Assembly Technology Conference January 2011, Davos/CH: "The future of machine control systems"

System Architect in Software R&D

B&R Industrial Automation

Industrie und Maschinenbau

1000-5000 Mitarbeiter

Responsible for strategic product development, covering process optimization, defining product vision, goals and roadmap.

  1. 2016: Placed 1st at Vogel Industrial Usability Award with a graphical 2D representation of a PLC hardware topology developed from 2005-2010. This concept eventually became standard in all engineering tools on the market
  2. 2010: Lecturer at User Meeting Austria
  3. 2009 – 2010: Lecturer at Press conference
  4. 2009: Lecturer at Summer Workshops at HTL Braunau for Teachers in Technical Colleges and universities
  5. 2008 – present User Meeting China
  6. 2008 – 2010: planning of product presentation at SPS/IPC-Drives fair in Nürnberg and live product presentation
  7. 2007-present: Lecturer as product specialist at B&R Global Sales Conference

Technical Expert at B&R Greater China

B&R Industrial Automation

Industrie und Maschinenbau

1000-5000 Mitarbeiter

Responsible to help building up technical expertise at B&R subsidiary in China, technical trainings for local engineers and target customer acquisition.

  1. Technical trainings for local engineers
  2. Target customer acquisition
  3. Technical support for OEM machine builders

Key account agent

B&R Industrial Automation

Industrie und Maschinenbau

1000-5000 Mitarbeiter

For customers in Switzerland.

Software developer

B&R Industrial Automation

Industrie und Maschinenbau

1000-5000 Mitarbeiter

For customers in the printing and textile industry.

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