16.03.2026 aktualisiert

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Digital Transformation Leader: eCommerce | Martech | Product & Content Excellence | Innovation | AI

Grandvaux, Schweiz
Grandvaux +250 km
Bachelor Computer Science, MBA - Master in Business Administration, Oxford, MIT
Grandvaux, Schweiz
Grandvaux +250 km
Bachelor Computer Science, MBA - Master in Business Administration, Oxford, MIT

Profilanlagen

CV Luis Marcos - Digital Transformation Director.docx

Über mich

Visionary leader in digital strategy and business transformation with over 25 y. of experience orchestrating consumer-journey digital ecosystems in Fortune 500. Defining & executing digital strategies, AI capabilities, data, omnichannel & emerging technologies to drive business value and innovation.

Skills

InnovationUser Experience (UX)WerbekampagneKünstliche IntelligenzAutomatisierungKundenbeziehungsmanagementChange ManagementContent-EntwicklungWeb-Content-Management-SystemePersonalisierungDatenmanagementEntscheidungsunterstützungssystemDesign ThinkingDigital Asset ManagementDigitalisierungE-CommerceEnterprise Resource PlanningSteuerungWeb-PortaleIphone AppsSachgüterproduktionMarktwertMicrosoft-SoftwareOracle FinancialsPredictive AnalyticsProduct Information ManagementProdukttestRapid PrototypingEinzelhandelSalesforce.ComSAP ApplicationsSentiment DetectionStrategische PartnerschaftBetriebsmodellenKampagnenIdeenfindungVerpackung und KennzeichnungInformatica PowercenterIT-ArchitekturAdobeÖkosystemeMarketoDatenanalytikDigitalstrategieSitecoreServicenow
Digital Ecosystem Strategy
Expertise in orchestrating consumer-journey-led digital ecosystems across global Fortune 500 organizations with comprehensive digital strategies integrating AI-enabled capabilities

AI-Enabled Digital Capabilities
Experience in business solutions for Growth-Focused Innovation including New Product & Packaging Design, Concepting & Product Testing, Marketing Content Generation, Predictive Sentiment Analysis

Enterprise IT Architecture
Global-to-local operating model and transformation ambitions with foundational technology platforms and master data strategies

Team & Budget Management
Leadership of teams up to 30 people and managed budgets up to 6 million annually with complex projects and programs development

CRM & Martech Integration
Product & Master Data Management, Content Excellence, UX/UI, Proof-of-Concept Delivery to Global and Markets rollout

Data Analytics & Insights
Product Information and Digital Asset Management, ERP, Data Analytics & Insights with comprehensive governance models

eCommerce Platforms
B2B2C, CRM, Web Content Management, Web Portals, Digital Mobile Apps with omnichannel digital ecosystem capabilities

Change Management
Retail GBP's, Change Management and Governance with stakeholder orchestration across business and technology functions

  1. Core competencies span Digital Ecosystem Strategy, AI-Enabled Capabilities (personalization, automation, decision support), CRM & Martech Integration, Product & Master Data Management, Content Excellence, UX/UI, Proof-of-Concept Delivery & Global and Markets rollout, Retail GBP’s, Change Management & Governance.

  1. AI-Enabled Digital Capabilities & Innovation: experience in business solutions for Growth-Focused Innovation: New Product & Packaging Design, Concepting & Product Testing, Marketing Content Generation, Predictive Sentiment Analysis with ability to translate emerging technologies into business value. Extensive experience in ideation, design thinking, rapid prototyping, and Proof-of-Concepts.

  1. Team & Budget Management: led teams of up to 30 people and managed budgets up to €6 million annually. Directed global, strategic, complex projects and programs, developed strategic partnerships with major software vendors.

  1. Communication & Stakeholder Mgt: x-functional & x-market comm, steering committees, senior exec engagement.
eCommerce (B2B2C), CRM, Web Content Management, Web Portals, Digital Mobile Apps, Enterprise IT Architecture, Social Media Campaigns, Marketing Campaigns Automation, ERP, Data Analytics & Insights, Product Information and Digital Asset Management, Global Master Data Strategy & Execution, Content Excellence, Retail Media and Artificial Intelligence.
Experience in Microsoft, SAP, Oracle, Salesforce, ServiceNow, Marketo, Sitecore, Informatica, Adobe, Enterworks, Aprimo, Riversand, Syndigo, CommerceConnector, BazaarVoice, Google Manufacturing Center

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2025

Sprachen

DeutschGrundkenntnisseEnglischverhandlungssicherFranzösischMuttersprachePortugiesischMuttersprache

Projekthistorie

Managing Director, Digital Transformation & AI Officer

Collaborium
Providing strategic consulting combining deep expertise in Digital Transformation, AI Strategy, eCommerce, Governance, Change Management, Data/Product Experience Management with collaborative mindset and customer centric approach

Global Digital, eCommerce, Content Excellence, Master Data Director

Bayer Consumer Care
Developed and executed multi-year roadmaps for integrated digital ecosystem encompassing Digital Commerce and Digital Marketing platforms, contributing to 1.2 billion in annual revenue through consumer-journey-led strategies and data-driven optimization

Global Digital Transformation Officer: Digital Ecosystem Strategy, eCommerce B2B2C & D2C, Product Information Excellence

Honeywell
Orchestrated cross-functional teams in Consumer Products division to unify vision and business strategy, delivered comprehensive digital transformation strategy with 1-year roadmap and USD 5 million budget

Head of Digital Center of Excellence & Digital Customer Experience Engagement Executive

Capgemini
Conducted Digital, Mobile & IoT strategic consulting with clients across Switzerland and Europe, developing practice to new maturity levels and leading teams of 20+ strategy consultants in delivering consumer-centric digital transformation roadmaps

Enterprise Software Architecture & Business Applications Lead

Japan Tobacco International
Led global digital transformation programs with full ownership of roadmap, budget, KPIs, and execution, successfully rolling out strategic initiatives across JTI's complex global-to-local operating model spanning multiple markets and regions

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