Profilbild von Anonymes Profil, Digital Marketing Manager

Letztes Update: 03.10.2023

Digital Marketing Manager

Abschluss: B.A. International Business
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: deutsch (Muttersprache) | englisch (verhandlungssicher) | französisch (gut)


Experienced Digital Marketing Manager with broad knowledge in Performance Marketing, DSGVO compliant Tracking, Analytics & Automation as well as Conversion-Optimization and Testing.

What I do and love:

Planning, execution, analysis and optimization of digital, data-driven cross-channel marketing solutions:

- Performance Marketing
- Tracking & Analytics


12/2022 - bis jetzt
Senior Digital Marketing Manager
Hubert Burda Media (Medien und Verlage, >10.000 Mitarbeiter)

- Overall coordination, conception and management of highly targeted and measurable digital marketing solutions for the magazines Focus, Focus Money and BUNTE.
- Creation of maximally optimized as well as DSGVO compliant tracking setups.
- Provision of maximum control and optimization potential in order to operate each marketing channel as efficiently as possible.

03/2021 - 12/2022
Digital Marketing Manager
Scalefox Marketing GmbH (Marketing, PR und Design, 10-50 Mitarbeiter)

Planning and implementation of data-driven marketing solutions for small and medium-sized companies:

- Paid Search
- Display and Video Advertising
- Social Advertising
- Conversion & Performance Optimization
- Newsletter Management
- Advanced Tracking Solutions & Reporting Automation

09/2020 - 02/2021
Junior Digital Marketing Consultant
BMW (Automobil und Fahrzeugbau, >10.000 Mitarbeiter)

- Optimizing marketing processes to support data-driven, personalized communication along the digital customer journey.
- Developing digital concepts to increase traffic, conversion and lead generation.
- Supporting car dealerships' operational teams in choosing the right online marketing channels and measures for their sales goals.
- Managing cooperations between BMW car dealerships and external partners (marketing agency, web development agency)


Nur Remote verfügbar
Profilbild von Anonymes Profil, Digital Marketing Manager Digital Marketing Manager