01.09.2026 aktualisiert
100 % verfügbar
CRM & MarTech Leader | Solution Architect – Marketing Cloud & Data Cloud | Product Owner (PSPO I)
Saint-Prex, Schweiz
Weltweit
Bachelor in Sociology (Master's-level equivalent), University of BucharestÜber mich
CRM & Marketing Automation Product Owner and Salesforce Architect with 15+ years in CRM, MarTech, CDP, data and customer engagement. I design, fix and connect Salesforce CRM, Veeva, Marketing Cloud, SAP CDC and data platforms, from hands-on delivery to integrations and architecture.
Skills
Certified Scrum Product OwnerData ArchitectureMarketingSalesforce Marketing CloudSolution ArchitectureCloud PlatformSalesforce Sales CloudMarketing Cloud
Solution Architecture (Salesforce Marketing Cloud, CRM & Data Cloud)
End-to-end architecture ownership for Salesforce Marketing Cloud Engagement and Data Cloud / Data 360, covering data models, identity resolution, integration patterns, technical blueprints, design authority and architectural decision records across 40+ client engagements.
Product Ownership & Platform Leadership
Formal Product Owner accountability as Global MarTech Lead and CDP Product Manager (PSPO I certified), including platform strategy, roadmap definition, backlog prioritisation, user stories, Agile/Scrum delivery, UAT, releases, production support and adoption using JIRA and Confluence.
Customer Data, CDP & Marketing Automation
Deep expertise in customer data management, identity segmentation, audience design, data mapping and activation, as well as journey design and channel orchestration across email, mobile push, SMS, web and CloudPages using Salesforce Marketing Cloud and Data Cloud.
Salesforce Platform Configuration
Hands-on configuration of Sales Cloud, Service Cloud and Data Cloud, including objects, data models, Flows, SOQL, reports and dashboards, as well as Einstein for Marketing Cloud.
Integration & Data Architecture
Design and governance of REST/SOAP APIs, ETL and integration platforms such as Azure Integration Services and Informatica, SAP Customer Data Cloud for consent and identity management, Veeva, enterprise data platforms and data lakes.
Real-Time Decisioning & Next Best Offer/Action
Implementation of call-centre, web and outbound decisioning using IBM Interact, Pega and Chordiant, including inbound segmentation, behavioural re-segmentation, scoring and Next Best Offer measured against generated revenue.
Data & Business Intelligence
Proficiency in SQL, AMPscript, SSJS, HTML/CSS, Teradata, Oracle SQL, GA4, Power BI, Tableau, Business Objects, SAS, IBM SPSS Modeler and Excel/VBA for analytics, reporting and campaign performance tracking.
AI-Enabled CRM & MarTech
Agentforce use-case design and data grounding on Data Cloud / Data 360, Einstein for Marketing Cloud, and intelligent automation across CRM and marketing journeys.
Consent, Preference & Platform Security
GDPR-aligned consent and preference flows across CRM and marketing platforms, Salesforce security model covering profiles, permission sets, sharing rules, field-level security, business units and user access.
Governance & Delivery Leadership
Management of vendor contracts and budgets, delivery quality, dependencies and escalations, leading and coordinating cross-functional teams of up to six consultants, CoEs and implementation partners including performance evaluation and development.
Erfahrung
Berufserfahrungmehr als 10 Jahre
Freelancer seit2026
Sprachen
EnglischverhandlungssicherFranzösischgutRumänischMuttersprache
Projekthistorie
Consulting and advisory on Salesforce Marketing Cloud, Data Cloud / CDP, marketing automation and customer data strategy, covering solution architecture, platform assessment, roadmap definition and delivery governance.
Owned the global MarTech strategy, product roadmap and Salesforce Marketing Cloud Engagement platform through a post-acquisition integration. Defined future-state architecture for US vs Europe, avoided approximately EUR 500,000 in consulting costs, synchronised the MarTech roadmap with the Veeva CRM programme, designed consent-driven customer journeys, operationalised HCP segmentation, extended the platform into the Nordics, France and the UK, and managed Salesforce, SAP and BASE vendor contracts and budgets.
Built the foundation of a European Salesforce squad across consulting, architecture, pre-sales, go-to-market and post-sales, coordinating distributed teams including Orange Services Romania.