Profilbild von Anonymes Profil, Content Marketing, Social Media, Campaign Management, Strategy

Letztes Update: 04.04.2024

Content Marketing, Social Media, Campaign Management, Strategy

Firma: Matrix Target
Abschluss: nicht angegeben
Stunden-/Tagessatz: anzeigen
Sprachkenntnisse: Deutsch (Muttersprache) | Englisch (verhandlungssicher)




Meine Name ist John von Saurma, Gründer von DUKEHOUSE, B2B Expert und kreativer Line-Manager. Meine Kunden sehen mich als Ideen-Finder, spezialisiert auf Content, Konzeption, Entwicklung, Strategie und der effektiven Nutzung der Inbound Methode.

My services:
As a Marketing Generalist, Digital Transformer and Social Media Specialist I am on the road as a freelance Consultant/Interim Manager. Over the last 25 years I have been supporting and accompanying a large number of international brands from the B2C and B2B sectors as a key account & Campaign manager, including BMWi, DB Schenker, Audi, Thyssenkrupp, Bahlsen and many more.

I have many years of experience with customers from the industrial environment. I have successfully managed various projects. In addition to the strategic and content-related management of various budgets (account management, marketing, creation and IT), one of my main tasks is to support and develop the internal team and overall project management. I have an excellent service provider and business network.

Among my strengths are: Helper-Gen, absolute team player, UX/UI know-how, Commercial excellence, collegial management style, very good comprehension and efficient time management.

I have been working for:
BMWi, DB Schenker, Audi, ThyssenKrupp, Camapri Group, IDG Verlag; Nestle AG; LVMH Group (Moet); Allianz Inc; 1&1; Burda Verlag; HardRockCafe Munich, Alfa Romeo, BKK and many more.


03/2022 - bis jetzt
Business Relationship Manager
EY (Wirtschaftsprüfung, Steuern und Recht, >10.000 Mitarbeiter)

Business Partner und strategischer Berater für die Key Business Leader aus
den Bereichen: Automotive, Chemie, Industrie Produkte, Life Sciences und
• Strategische Planung von BMC Programmen, Initiativen und Aktivitäten zur
Positionierung von Fokus-/Wachstumsthemen am Markt
• Entwicklung jährlicher Marketing & Budgetpläne sowie laufende Omni-
Channel Beratung zu aktuellen Anfragen
• BMC Gatekeeping
• Strukturierung von Kampagnen über den gesamten Käuferlebenszyklus
• Sicherstellen eines nahtlosen Workflows mit dem Marketing-Aktivierung
und restlicher BMC-Teams
• Enge Verzahnung mit den EU & Global Teams

06/2021 - 08/2021
Product Owner Marketing
intervivos AG (Pharma und Medizintechnik, 500-1000 Mitarbeiter)

• Website Relaunch
• B2B Marketing Employer Training
• Social Sales
• Marketingstrategie
• Corporate Communication

04/2020 - 08/2020
Senior Expert Digital & Content Marketing
DKV EURO Service

Customer: DKV EURO Service

* Marketing project management for: DKV LIVE, E-Mobility, TPI
* Ideas Development Moving image and blog Introduction
* Conception Buyer Persona Survey and leadership
* Optimization of the customer and marketing oriented
Campaigns Website
* Agency & Service Provider Management, Stakeholder Communication
* Budget monitoring

02/2019 - 08/2019
Global Campaign Manager
DB Schenker AG (Transport und Logistik, >10.000 Mitarbeiter)

Project management as Global Campaign Manager for Connect 4.0

• Implementation, management, control and optimization of Global Marketing    

• KPI-Tracking

• Control & optimization of customer- and marketing-oriented Campaigns Website

• Performance-Management

• Monitoring SEO, SEA & UX

• Online channels: LinkedIn, Xing, Facebook, Google 360, Display, SEA, SEO, Bing, E-Mail
• Agency & Service Provider Control, Stakeholder Communication
• Budget monitoring, roll-out strategy

07/2018 - 09/2018
Content Concepter

Webguerillas/Territory, Munich

Project Management: Client BMW (BMWi)
* Content research, influencer communication, reporting,
Editorial planning, customer newsletter, campaign management.
* Channels: Instagram, Facebook, Twitter, YouTube, Google+
* CMS Sprinklr
* Storytelling, Content Marketing, Special Interest Kampagnen

03/2017 - 03/2018
Social Sales Manager
Phocus Direct GmbH (50-250 Mitarbeiter)

Phocus Direct GmbH, Nürnberg

? Conception, planning, implementation and optimization of lead campaigns
via landing pages for new customer acquisition in the B2B sector
? Conception (text, image) of Facebook, Xing and LinkedIn ads Evaluation of
monitoring data

03/2017 - 03/2018
Digital Strategy Consultant
Phocus Direct GmbH (50-250 Mitarbeiter)

Phocus Direct GmbH, Nürnberg

? Project management in the veterinary medicine segment, strategic and
operative implementation of social media campaigns and live communication
(B2B). Design Control, Inbound Marketing Methodic, Content Marketing,
Offer preparation
? Concept for the introduction of a new brand in the Industry segment of the
? Business Development im Bereich SEO mit Partneragenturen

01/2017 - 03/2017
Content Manager
Thyssen Krupp AG

Thyssen Krupp AG, Essen

? Strategic and operative further development of an internal social media
? Migration of websites with UX/UI customization
? Community Management
? Strategic Content planning
? Development of Moving Image Measures including Storyboard Creation

03/2016 - 02/2017
Senior Content Media Consulting & Community Manager
BKK VIACTIV (5000-10.000 Mitarbeiter)

BKK VIACTIV Krankenkasse, Bochum

? Development of a holistic social media strategy for positioning a new brand
(brand awareness) in the social media
? Operational support of the image campaign, development & content
production for a youth blog (14-29 years) in the area of health and lifestyle
? Development of a central content strategy, a central idea (story) and strategic
content and topic planning

01/2013 - 01/2014
Event Manager
Junior International Club St. Gallen

Junior International Club St. Gallen

? Conception, planning and implementation of VIP events, including research
and cost calculation as well as coordination of logistical and technical
implementation of events for the Cannes Film Festival, Monaco Boat Show,
Cannes Yacht Show
? Location Scout for the ARD/NDR television production "Côte d´Azur Lifestyle"
? Sponsoring & cooperation marketing, consulting and support of artists and VIP
customers, guest management, promotion and model service

01/2012 - 12/2012
Online Media & Community Manager
Carlton International; Royal Mougins Resort (Mougin), Bespoke Yacht charter (Monaco)

Carlton International (Antibes), Royal Mougins Resort (Mougin), Bespoke Yacht charter (Monaco) - -

? Conception, implementation and control (D-A-CH) of the social media
marketing strategies. Employee training for SMM channels and community
? Conception and creation of Facebook; Twitter; YouTube; Pinterest; Tumblr and
other SMM channels
? Conception for lead generation, identification and negotiation of marketing
cooperations. Content marketing, storytelling, acquisition of PR agencies and
cooperation partners, management of external partners.

01/2010 - 12/2010
Social Media Manager
Malteser Charity e.V.

Malteser Charity e.V., Cologne

? Conception and creation of Facebook, YouTube & Malteser Blog
? Employee training for the channels and community
? Content maintenance within a defined social media strategy
? Service provider support (SEO/SEM), editorial support and further
development of the micro site (blogs)

01/2008 - 12/2009
Digital Marketing Manager
Leslie Mandoki

Leslie Mandoki, Lake Starnberg

? Conception and creation of Facebook, MySpace, YouTube, Twitter accounts
and blogs, handling of external service providers in the online
marketing sector
? Support of the online community on Facebook, YouTube and the Mandoki
blog, editing of online texts in consultation with the press office and Leslie
? Operative implementation of editorial content for special interest campaigns
(Audi AG & CDU), display of social media channels and content generation

01/2006 - 01/2008
Head of Cooperate Communications, Head of Email Marketing
Perfect Marketeam GmbH

Perfect Marketeam GmbH, Munich

? Planning, further development and creation of the agency's own B2C
? Customer consultant for DELL
? Customer Consultant for TELEKOM
? Affiliate Marketing and CPL Campaigns
? Special forms of advertising Concept - Sweepstakes
? Management of the PR agency and cooperation partners

01/2001 - 12/2005
Managing Director CEO
Matrix Target Events

Matrix Target Events, Munich

? Promotion Sales Force for Client Sprint, Backbones
?, POS conception and Event Promotion
? Audi Inc, Assistant to the Project Manager for the Opening of the Audi Museum
? Hard Rock Café Munich, conception & cooperation marketing of the opening
? Alfa Romeo, Red Passion Event organization, POS in Coop. with Campari Grp
? Burda Publishing (Amica Magazin), Sales Force Promotion, POS
? Brita Wasserfilter, POS Concept

01/1998 - 01/2001
Adman-Lounge e.V.

Adman-Lounge e.V., Munich
Real-practicing platform for advertising and media with monthly Come2Gether events

? Cooperation marketing with Europa Fachpresseverlag (W&V) and trade
Publication Horizont
? Sponsoring actions, POS actions, Incentive conception, Event management,
conception of special advertising forms and profit plays (on-line and Events),
Sales graduation. Sales Promotion, trade fair:

Prinz City Guide; Sixt Inc; Red Bull; Stella Entertainment; Getty Images;
Campari Group; IDG Verlag; Nestle AG; LVMH Group (Moet); Allianz Inc;
Bahlsen Inc; 1&1; Burda Publishing; Radeberger; Holsten; Maritim Hotel

? Trade marketing in cooperation with Kogag Event GmbH and Avantgarde for:
E-Puls (O2 Group) and Audi Inc


Weltweit verfügbar

Sonstige Angaben

Stundensatz €80 ab einer Beauftragung von 80 Tagen
Projekt Stundensatz €120
Profilbild von Anonymes Profil, Content Marketing, Social Media, Campaign Management, Strategy Content Marketing, Social Media, Campaign Management, Strategy