Regulatory Clarification and Authority Coordination for S&E Innovative Construction’s Market Entry into Germany

S&E Innovative Construction Romania

Architektur und Bauwesen

10-50 Mitarbeiter

G&E Sales supported S&E Innovative Construction (PrimeStairs) in preparing for entry into the German construction market by clarifying all regulatory, technical, and administrative requirements relevant to their stair and railing systems. This included analyzing German building regulations and norms, identifying mandatory certifications and documentation, and determining which authorities and institutions needed to be involved.

A key part of the work was direct communication with German local authorities. G&E Sales submitted precise technical and procedural questions, obtained official responses, and translated them into clear, actionable guidance for S&E. This ensured the company understood the practical implications of each requirement and could structure its next steps accordingly.

Through this process, S&E gained a reliable and comprehensive understanding of the regulatory landscape, enabling the company to plan its product introduction in Germany with confidence, avoid costly delays, and establish a solid foundation for market readiness.

Partnership in Mexico for German IT company Soffico

Soffico Germany

Internet und Informationstechnologie

50-250 Mitarbeiter

G&E Sales supported the company in expanding its international presence by identifying and securing a suitable partner in Mexico. After analyzing Soffico’s requirements and the market potential, G&E Sales introduced the company to a qualified local partner and facilitated the entire onboarding and communication process. This included preparing both sides for the collaboration, coordinating the initial exchanges, and ensuring that expectations, responsibilities and commercial objectives are clearly aligned. Throughout the partnership discussions, G&E Sales provided continuous support, helped clarify technical and commercial questions, and assists in moving the negotiations toward a successful conclusion.

Market, offer/pricing and sales process analysis and international expansion

Rewitec Germany

Industrie und Maschinenbau

10-50 Mitarbeiter

For Rewitec, G&E Sales is conducting a comprehensive analysis of the market, the product offer and pricing structure, and the existing sales processes to prepare the company for international expansion. This includes evaluating Rewitec’s current positioning, understanding customer needs in different regions, and assessing how competitive the product portfolio and pricing are. At the same time, the internal sales workflow is reviewed to identify strengths, inefficiencies and opportunities for improvement. A key part of the work is determining which international markets offer the highest potential for Rewitec and where the company should focus its expansion efforts. Based on this, G&E Sales also identifies suitable customers and business partners in the selected regions. By combining all insights, a clear and actionable strategy is developed that shows how Rewitec can strengthen its market position, adapt its offer to international requirements and build a scalable sales model for sustainable growth.

First German municipality project for e-scooter and e-bike infrastructure manufacturer Bikeep

Bikeep Estonia

Sonstiges

10-50 Mitarbeiter

G&E Sales and Bikeep have achieved joint success. Bikeep, the Estonia-based provider of smart bicycle parking and charging infrastructure, has received its first public-sector contract in Germany—from the government of Swabia in Bavaria

Bikeep has earned an excellent reputation throughout Europe and beyond for its smart, connected parking solutions with anti-theft protection for (e-)bikes and (e-)scooters, designed for both private and public institutions. Germany—with its deep-rooted cycling culture, ambitious climate goals, and a multitude of cities and municipalities actively investing in sustainable mobility—represents a natural and highly attractive next step.

Support Throughout the Entire Process

As an experienced international partner for B2B business development, G&E Sales supported the entire process. G&E Sales served as the local point of contact—we reached out to the relevant decision-makers, presented Bikeep’s product portfolio, and clearly explained what sets Bikeep apart from other providers on the market and support during the installation process.

Global Supplier Sourcing for Steel Production For An Indian Steel Production Company Through G&E Sales

G&E Sales / Tufcon

Industrie und Maschinenbau

50-250 Mitarbeiter

Project Overview:

I managed an international procurement project for a large Indian steel production factory. The objective was to identify and secure new, reliable suppliers capable of providing large quantities of steel scrap at competitive pricing to diversify their supply chain.
My responsibilities included:

Global Market Research & Sourcing: Conducted an extensive supplier search that initially focused on Europe and Russia. Based on market conditions and initial findings, I expanded the search globally, ultimately identifying high-potential suppliers in Latin America (Chile).
Supplier Vetting & Commercial Negotiation: Initiated contact with potential suppliers to assess their production capacity, logistical capabilities, and ability to meet large tonnage requirements. I led the initial commercial discussions to evaluate pricing and ensure it aligned with the client's cost structure.
Qualification & Quality Assurance: Managed the supplier qualification process, which has now progressed to the final stage of arranging quality inspections and sample testing of the scrap from the selected Latin American suppliers to ensure it meets the factory's stringent production standards.

Full-Spectrum Business Launch & Growth Strategy of G&E Sales (based in Germany)

Global & Emerging Sales (G&E Sales)

Sonstiges

< 10 Mitarbeiter

Activities Overview

As the founder of G&E Sales, I managed the entire lifecycle of building the company from a concept to a fully operational and growing business.

My responsibilities included:

Business Architecture & Financial Management: Managed the entire process of building the company from the ground up. This involved writing the comprehensive business plan, developing the core brand identity, establishing the legal framework, and successfully securing some funding. I oversee the full P&L and manage all financial activities, including accounting and tax management in collaboration with external specialists.
Operational Framework & Process Optimization: Established the company's complete operational backbone by creating and implementing Standard Operating Procedures (SOPs) for all key business functions. I personally led the implementation of an Odoo ERP system to centralize data and drive the continuous improvement of all business processes, service offers, and internal structures, including leveraging AI-driven tools for market research.
Strategic Business Development & Brand Building: Lead all customer acquisition and business development efforts. This includes building a robust professional network by participating in international business delegations, developing targeted outreach strategies, and negotiating all service contracts and agreements. I also personally designed and created all marketing materials to build a cohesive brand presence.
Partner & Freelancer Ecosystem Management: Built and managed a network of strategic partners and specialized freelancers to extend the company's service capabilities. This involved sourcing talent, negotiating contracts and work agreements, and overseeing collaborations to ensure high-quality project delivery.
End-to-End Client Project & Logistics Management: Oversee all client-facing projects, including managing import/export services, coordinating international distribution, and ensuring all logistical and regulatory hurdles are successfully navigated for smooth market entry.

Start Of Entrepreneurial Journey: Foundation of Lux24 And Transition To Nueva Trade & Consulting Solutions / Construct Green

Lux24 / Nueva Trade & Consulting Solutions

Architektur und Bauwesen

< 10 Mitarbeiter

Activities Overview

Initial Founding & Strategic Pivot: Co-founded Lux24 LLC in Sharjah, UAE, with the initial scope of representing a European LED light brand in the MEA region. After facing high market saturation in retail channels, I focused on supplying interior fit-out projects in the construction industry and participating in tenders. (supply to a contracting partner for IKEA Abu Dhabi - Al Wahda Mall, Al Satwa, Residential, Commercial buildings and villas) and tested multiple CRM systems (Shopify, BigCommerce, Hubspot, Salesforce, Bitrix24) before identifying the need for a more comprehensive ERP solution (Odoo).
International Business Development: I personally led business development efforts in new markets, including traveling to Kenya to establish partnerships with local distribution and wholesale partners (where we bid for a Solar street lights project of a mall parking lot)
Solo Leadership & Business Transformation during COVID-19: Following my partner's departure due to the pandemic, I assumed sole leadership of the company. I hired a business development professional and initiated a major strategic shift, rebranding the company's concept to focus on green construction projects and expanding the portfolio beyond LED lights to include a diverse range of MEP (Mechanical, Electrical, and Plumbing) items.
Business Resilience & Diversification: Despite most projects being put on hold during COVID, I ensured the company's survival by implementing strict cost controls and personally supporting payroll. Recognizing a new market demand, I diversified our product portfolio and helped companies to enter the UAE, successfully bringing products from European (food-tech, air filtration) and Asian (med-tech) suppliers into the UAE.
Rebranding & New Strategic Focus: The success of the consulting work led to the founding of my German company and the strategic recovery of the UAE entity during and after the pandemic. I led the official transition from Lux24 LLC to Nueva Trade & Consulting Solutions LLC, repositioning it as a premier provider of trading and high-value consultancy services. I also launched the specialized brand "Construct Green" to focus on providing complete, end-to-end solutions for sustainable construction projects, including materials, technology, and energy consulting.

International Expansion Support for a Robotics Software Company.

Easy Automator

Internet und Informationstechnologie

< 10 Mitarbeiter

International Market Entry & Business Development Initiative

As part of a global market entry effort, I supported with first-contact outreach and market entry strategies in Europe & Brazil as well as Japan, Brazil, South Africa, India, and other key regions. My work combined relationship-building, strategic advisory, and hands-on representation to initiate brand awareness of the partner company across borders.

Lead Generation & Outreach

Executed targeted outreach campaigns using email, phone, online meetings, and social media DMs to engage new leads across international markets.
Initiated first contact with decision-makers and business partners in diverse industries (f. ex.: powder-coating, robotic automation, shoe manufacturing, etc.), building the foundation for future sales and partnerships.
Delivered localized messaging tailored to cultural and business norms in each region.

Early-Stage Deal Engagement

Supported early-stage negotiations and deal closures by identifying partner needs and aligning solutions.
Led upselling and cross-selling efforts from the first interaction, maximizing opportunities from initial discussions.
Advised on market-specific sales strategies to streamline early engagement and accelerate funnel movement.

Market Entry Advisory

Provided insights and recommendations for entering new markets based on firsthand outreach and partner conversations.
Delivered advisory on regulatory, operational, and customer landscape for Japan, Brazil, South Africa, and India.
Adapted sales presentations and offerings to reflect regional expectations and business practices

Representation & Partnerships

Represented the company at Expomafe Brazil, showcasing the product, software and complete solution, providing live demonstrations, and engaging with potential customers and integration partners.
Actively participated in business delegations to Romania and Moldova to establish first contact with prospective partners and present the innovative solution.

Sales Strategy & Process Optimization

Enhanced pricing and service packages to add more value for new market segments, driving higher profitability.
Advised on optimizing sales funnels to qualify leads more efficiently during the market entry phase.
Recommended the implementation of the ERP system Odoo for streamlined deal tracking and partner management.

Impact & Early Successes

Secured 3 strategic partnerships in Brazil and 1 in Romania with others under active negotiation.
Initiated matchmaking with 2 leading Cobot manufacturers—resulting in partnerships and with indirect matchmaking leading to investor-engagement from an integration partner.
Formed new partnerships in Japan and Portugal with placed orders
Established solid pipelines for ongoing negotiations and long-term expansion across multiple regions.
Established connections resulted in co-exhibiting at well-known automation trade fairs, which proved to be a valuable opportunity for networking and exploring potential business opportunities.

Odoo ERP-System Implementation & Continued Process Optimization at G&E Sales

G&E Sales (own company)

Sonstiges

< 10 Mitarbeiter

Phase 1: Foundational Implementation & Core Module Setup (2021-2022)

The initial goal was to build a robust, integrated platform to manage the entire client lifecycle from acquisition to project delivery, replacing disparate spreadsheets and manual processes.

Needs Analysis & Scoping: I began by mapping out all core business processes, from lead generation to invoicing, to determine the essential modules required for a lean and effective initial setup.
Core Module Implementation: I personally led the setup and configuration of the foundational Odoo modules:
- CRM: To build and manage the sales pipeline, track leads, and organize all customer interactions.
- Sales: To create professional quotations, manage sales orders, and formalize client contracts.
- Products & Services: To setup products & services inside the system and create pricing structures as well as offering templates.
- Accounting: To handle all invoicing, track expenses, manage accounts receivable, and prepare financial reports in collaboration with our financial specialists.
- Project: To structure and manage client projects, define tasks and milestones, and track progress.
Data Migration: I managed the process of migrating all existing customer data, contacts, and service offerings into the new system to create a single source of truth from day one.

Phase 2: Workflow Automation & Process Integration (2022-2024)
Once the foundation was in place, the focus shifted to creating seamless, automated workflows between the different business functions to maximize efficiency.

Quote-to-Cash Automation: I designed workflows where a signed quotation in the Sales module automatically created a new client project in the Project module and a draft invoice in the Accounting module, eliminating manual data entry and reducing errors.
Standardized Project Templates: For common consulting services, I created project templates with predefined stages and tasks. This standardized our service delivery, ensured consistent quality, and accelerated the start of new client engagements.
Financial Reporting Dashboards: I configured custom dashboards within the Accounting module to provide real-time visibility into key financial metrics like revenue, profit margins, and outstanding payments.

Phase 3: Advanced Optimization & AI Integration (2024 - Present)
With the core processes running smoothly, the final phase has focused on leveraging advanced tools and data analytics to drive strategic decision-making.

AI Tool Integration: I have integrated and continuesly integrate AI-driven tools with the Odoo ERP (like Zapier, an AI-Chatbot, etc.) . This allows us to automatically enrich lead data with valuable market insights, improving our targeting and sales strategy.
Custom KPI Dashboards: I developed advanced analytical dashboards that pull data from across all modules to track critical business KPIs, such as customer acquisition cost (CAC), project profitability, and client lifetime value (CLV).
Continuous Process Refinement: I continuously analyze our operational data to identify bottlenecks and areas for improvement. This has led to ongoing refinements in our sales process, project management methodology, and financial controls, ensuring the business remains agile and efficient as it scales.

DACH & Poland Market Entry for RFID Technology Firm

G&E Sales / KTS RFID

Internet und Informationstechnologie

10-50 Mitarbeiter

Project Overview

I managed a comprehensive market entry project for a Romanian company specializing in RFID systems for textile tracking in the laundry and hotel industries. The goal was to establish a strong initial presence and build a sales pipeline in the competitive DACH (Germany, Austria, Switzerland), UAE and Polish markets.

My responsibilities included:

Strategic Partnership & Ecosystem Development: Facilitated key introductions and established connections with major German industry organizations, including an association for industrial manufacturers and a key association for textile cleaning, to build credibility and open high-level networking channels for the client.
Lead Generation & Sales Pipeline Development: Directly sourced and qualified leads within the target industries (laundries, hotels). I successfully moved several high-value leads into the negotiation phase with the client's sales team.
Marketing & Brand Awareness: Developed and executed initial marketing activities, including targeted email campaigns, to build brand awareness and nurture potential leads in the DACH, UAE and Polish markets.
Trade Fair Representation: Acted as a company representative at key industry trade fairs, showcasing their RFID technology, generating initial leads, and establishing the brand's presence in the region.
Go-to-Market Support for New Products: Provided strategic support for the launch of their new self-service laundry system, helping to craft the promotional messaging in German and identify initial target customers.

European & Caucasian Market Entry for UAE/UK Construction Material Company Through G&E Sales

G&E Sales / Specwall

Architektur und Bauwesen

10-50 Mitarbeiter

Project Overview:

I supported a dual-headquartered (UAE/UK) construction material company with its global expansion plans, focusing on establishing a presence in Europe and other emerging markets, like Georgia. My role was to identify and connect them with strategic partners and represent their interests in the region.

My responsibilities included:

Lead Generation & Partner Sourcing: Developed targeted lead lists of potential distribution and strategic partners across Europe and Georgia to build a foundational network for their expansion.
Strategic Networking & Representation: Acted as the company's official representative at a key networking event organized by the Chamber of Commerce in Nuremberg, where I professionally introduced their products and value proposition to attendees.
International Matchmaking: Successfully facilitated a high-value introduction by connecting the company with a Georgian delegation at the event, creating a direct channel for market entry discussions into Georgia.

DACH Market Entry & Partner Acquisition for Cosmetics Filling Technology Firm Through G&E Sales

G&E Sales / IDM Automation

Industrie und Maschinenbau

10-50 Mitarbeiter

Project Overview:

I managed a business development project for an Italian producer of cosmetics filling systems, aimed at securing strategic distribution partners in the DACH region (Germany, Austria, Switzerland).

My responsibilities included:

Lead Generation & Market Intelligence: I developed targeted lead lists of potential distribution partners and provided the client with strategic insights into the specific dynamics and requirements of the German market.
Business Development & Outreach: I initiated the first contact with qualified leads through a multi-channel approach, including targeted email campaigns and direct phone outreach, to build an initial sales pipeline.
Negotiation & Commercial Support: I actively supported the client during the negotiation phase with potential partners, providing communication assistance and strategic advice to help secure favorable terms.
Market Feedback & Brand Promotion: I acted as a crucial communication bridge, gathering and relaying valuable market feedback to the Italian client to help them refine their approach. I also supported brand promotion activities to build initial awareness in the region.

Supplier Matchmaking With A Romanian Company Through G&E Sales

G&E Sales / Santorel

Industrie und Maschinenbau

10-50 Mitarbeiter

Project Overview:

I managed a strategic matchmaking project to integrate a specialized Romanian metal processing company into the highly competitive German automotive supply chain. The primary objective was to secure partnerships with established German companies, many of which are key sub-suppliers to major automotive brands like BMW, Mercedes, and VW, as well as for Bosch.

My responsibilities included:

Market & Partner Analysis: Conducted a thorough analysis of the German automotive supply chain to identify and vet high-potential companies that required specialized metal processing capabilities. This involved aligning the German companies' technical requirements with my client's production capacity and quality standards.
Strategic Outreach & Introduction: Developed and executed a targeted outreach strategy to connect the Romanian client with key decision-makers, such as procurement managers and engineering leads, within the German target companies.
Supplier Qualification & Negotiation Support: Provided hands-on guidance to the Romanian company throughout the rigorous German supplier qualification and auditing process. I facilitated initial negotiations and ensured all technical and commercial requirements were clearly communicated to foster a successful, long-term partnership.

German Market Requirements For A Singaporean Medcare Company & Regulatory Advisory By G&E Sales

G&E Sales / Healwav

Pharma und Medizintechnik

< 10 Mitarbeiter

Project Overview

As one of my first key projects, I provided specialized consulting services to a Singaporean medtech company to ensure a smooth and compliant market entry into Germany (considering that they already had stock but couldn't sell due to the missing regulations knowledge). My role was to guide them through the complex local regulatory landscape for electronic medical devices, helping them avoid common and costly mistakes.

My responsibilities included:

Medtech Regulatory Guidance: Advised the client on the specific German regulations governing medical technology, ensuring their product and documentation met all necessary standards for legal market access.
Battery & Electronics Compliance: Provided expert guidance on local requirements for electronic devices containing batteries. This included detailing mandatory labeling requirements, such as the correct usage and placement of the battery symbol, to prevent product recalls or fines.
End-of-Life & Recycling Strategy (WEEE Directive): Consulted on the German implementation of the WEEE (Waste Electrical and Electronic Equipment) directive. I outlined the legal requirements for the disposal and recycling of electronic devices and facilitated the involvement of necessary stakeholders for battery recycling, ensuring the client's post-sale obligations were clearly defined and actionable.

Introduction of various LED light suppliers and their products to distributors in Kenya.

Lux24 LLC / Nueva Trade & Consulting Solutions - UAE

Konsumgüter und Handel

10-50 Mitarbeiter

For Lux24 LLC, a UAE‑founded distribution company, I handled the international expansion into East Africa by introducing a range of LED lighting products to distributors in Nairobi, Kenya. The work involved presenting Lux24’s portfolio of different LED brands, including solar lighting solutions, architectural fixtures, LED bulbs, wallwashers and flood lights, to selected local distributors and demonstrating how these products could strengthen their market offering. To ensure a successful entry, I travelled to Kenya, met the distributors on site and guided them through the technical and commercial aspects of the product range. Through these visits and direct discussions, the distributors gained a clear understanding of the value and application of Lux24’s solutions and decided to add them to their portfolio. This hands‑on support enabled Lux24 LLC to establish a connection to the Kenyan market and build first relationships with key distribution partners.

Warranty & Service Resolution Management (Electrolux Dubai, United Arab Emirates)

Electrolux United Arab Emirates

Konsumgüter und Handel

50-250 Mitarbeiter

Project Activities

As a key member of the problem resolution team, I played a central role in managing a critical warranty issue affecting a household appliance model sold across the Middle East. My function was to coordinate between our distribution partners, internal technical departments, and the OEM supplier in Mexico.

My responsibilities included:

Initial Contact & Case Management: Served as the primary point of contact for all warranty claims from Middle Eastern distributors, managing the initial contact by gathering technical specifications and all necessary documentation to launch the formal investigation process.
Internal Investigation & Data Analysis: Coordinated with the internal Quality & Service Department to facilitate a detailed root cause analysis. I was responsible for compiling and reporting precise data on failed parts—including quantities, specific order details, and purchase timelines—which was critical for the investigation.
International Stakeholder & Supplier Coordination: Participated in resolution discussions with the OEM supplier in Mexico, alongside key stakeholders from the US-based Finished Goods and Aftersales departments. I played a key role in communicating the technical issues, investigating the root cause, and contributing to a viable solution.
Solution Execution & Partner Communication: Communicated the final, negotiated resolution back to all affected distribution partners and managed the execution of the solution, which included processing credit notes, authorizing emergency replacement part shipments, and providing technical guidance for local repairs.
Strategic Feedback Loop: Established a strategic feedback loop by analyzing warranty claim data to identify systemic product faults. The insights I provided to the Quality Department directly contributed to long-term product improvements and a significant reduction in future warranty costs.

Distributor Pricing Strategy & System Management (Electrolux Dubai, United Arab Emirates)

Electrolux United Arab Emirates

Konsumgüter und Handel

50-250 Mitarbeiter

Project Overview

I was responsible for the end-to-end management of the distributor pricing setup within the Aftermarket system for the Dubai-based MEA hub. This was a continuous strategic process that involved:

Pricing Analysis: Regularly analyzing the entire product portfolio's pricing structure to identify inefficiencies, such as items that were uncompetitive in the market or had suboptimal profit margins.
Market Competitiveness: Strategically reducing prices on key items that were identified as too expensive compared to the local market, with the goal of increasing sales volume and market share for our distribution partners.
Profitability Enhancement: Concurrently identifying opportunities to increase profit margins on other items where the market allowed, ensuring a healthy overall profitability for the business line.
Data Management & Integrity: Overseeing the complete data lifecycle for pricing. This included accurately saving all price adjustments in the system and managing the setup and data maintenance for all new spare parts and accessories introduced to the portfolio.

Strategic Business Development For The Aftermarket & Partner Growth (Electrolux Dubai, United Arab Emirates)

Electrolux United Arab Emirates / Electrolux Distribution Partners MEA Region

Konsumgüter und Handel

50-250 Mitarbeiter

Business Development Activities

In this senior role, my focus shifted to higher-level strategy, program design, and managing complex, high-value international markets.

New Market Penetration:
- Strategic Targeting: Led targeted initiatives to establish a presence in challenging and high-potential markets, including Iran, Israel/Palestine, UAE, Saudi Arabia, Kuwait, and Qatar.
- Program Design: Designed and directed rebate programs and other high-value promotional offers to attract major distributors and secure significant market share.
Existing Customer Optimization & Growth
Performance Management: Conducted formal business reviews with key accounts, analyzing their performance against KPIs and co-developing strategic plans to accelerate their growth.
Meetings with clients (e.g. distributors from Iran, Israel, Kuwait, Jordan and the UAE).
Data-Driven Proposal & Offer Development: Developed comprehensive spare parts offers and recommendations for new and existing partners. This was a consultative process that involved collaborating with central Planning Teams to analyze forecasts and stock demand, ensuring that our proposals were aligned with inventory availability and strategic goals.
Channel Enablement: Drove the implementation of new sales tools and B2B platforms (like REX and ProCorner) for distributors, actively improving their operational capabilities to help them sell more effectively.
Consultative Selling: Acted as a strategic consultant to partners, recommending not just products, but also process improvements and sales strategies to help them maximize their revenue from the Electrolux aftermarket portfolio, as well as preventing running out of stock for fast turning spare parts models.

Global Procurement & Strategic Logistics Management (Electrolux Dubai, United Arab Emirates)

Electrolux United Arab Emirates

Konsumgüter und Handel

50-250 Mitarbeiter

Project Overview

I managed the end-to-end global supply chain for aftermarket spare parts for American brands, which involved a multi-faceted approach to procurement, logistics, and compliance.

My responsibilities included:

Global OEM Supplier Management: I managed the entire procurement process, which involved sending RFQs and negotiating pricing with a diverse network of OEM suppliers based primarily in Asia (China/Hong Kong, Malaysia, South Korea, Thailand, Indonesia), North America (Mexico, USA), and Europe. As part of this process, I was responsible for obtaining all technical specifications required for the internal system setup of new parts, as well as packaging details for logistics purposes.
Strategic Shipment & Cost Optimization: I developed strategic shipment plans to optimize logistics costs for drop shipments to international distributors. This included bundling smaller orders with larger finished goods shipments or consolidating replenishment orders to achieve more cost-effective LCL (Less than Container Load) or FCL (Full Container Load) rates. I also collaborated with standard transportation partners to calculate and manage shipping costs.
Customs & Compliance Coordination: I worked closely with our internal customs officers to ensure seamless import processes. This involved requesting the necessary import certificates from OEMs and managing the customs clearance process to prevent delays and ensure full compliance with regional regulations.

Project: MEA Aftermarket Department Setup & Systems Integration (Electrolux Dubai, United Arab Emirates)

Electrolux United Arab Emirates / Electrolux USA/ Electrolux Sweden

Konsumgüter und Handel

250-500 Mitarbeiter

Project Overview

As a key project, I was part of the establishment of the new Aftermarket Department in Dubai, which was created to serve the MEA region (for the European brands AEG, Electrolux & Zanussi) and strategic key accounts worldwide that purchased Electrolux USA finished goods brands. The project's core objective was to set up operations in the UAE by integrating the established German & Swedish standard operating processes with the US team's REX (AS400) system infrastructure and to have a general SOP for spare parts and accessories order management.

This initiative was executed in two main phases:

Phase 1: Foundational Process & Systems Setup
This phase focused on building the complete operational framework for the new Dubai hub from the ground up. My responsibilities included:

Process Design & Implementation: Led the setup of all core processes, including order management, data management, key account setup, and procedures for OEM supplier sourcing.
Global Logistics Coordination: Coordinated with logistics and warehouse teams in Italy and the USA to establish new, efficient shipping and supply chain routes.
Portfolio Management: Managed the setup of new spare parts and accessories within the system to ensure a comprehensive product offering from day one.
Stakeholder Management: Acted as the central coordinator between a wide range of international stakeholders, including Aftermarket teams (UAE, USA, Germany), Finished Goods teams (USA, UAE), and Legal departments (USA, UAE, Sweden), to ensure alignment and a smooth transition.

Phase 2: SAP Transition Preparation & Logistics Optimization
The second phase focused on future-proofing the department's systems and further improving operational efficiency.

SAP Migration Planning: Collaborated closely with IT teams in Sweden and the USA to prepare for the major transition from the legacy AS400 systems (REX and US REX) to SAP. This involved extensive problem-solving and defining requirements for the new system.
Logistics Process Improvement: Initiated the planning and early execution stages of an improved logistics process, designed to simplify shipment coordination and reduce lead times in conjunction with the upcoming system changes.

(I left the company before the full completion of this project's second phase.)

Relationship & Service Management For Key Account Distributors & Wholesalers In Terms Of Aftermarket Requests (Electrolux Germany)

Electrolux Germany / Global Distribution Partners

Konsumgüter und Handel

50-250 Mitarbeiter

Full-Cycle Key Account Management

Acted as the primary relationship owner and central point of contact for key distributors, managing the entire commercial and operational lifecycle. This included driving business development through proactive support, conducting regular performance reviews, and providing end-to-end management of all aftermarket requests—from initial order processing and logistical follow-ups (tracking shipments) to resolving financial discrepancies and managing credit notes.

Dedicated Support

Provided continuous, high-level general support on all product, service, and policy inquiries, solidifying the company's position as a trusted and reliable partner.
Creation of letter of credits with Deutsche Bank for special orders to Algeria

Business Development Activities (Electrolux Germany)

Electrolux Germany

Konsumgüter und Handel

50-250 Mitarbeiter

Business Development Processes

This involved a dual focus: acquiring new sales channels (distributors, wholesalers) and strategically growing the sales volume of existing partners to meet and exceed revenue targets (KPIs).

New Customer Acquisition:
- Prospecting & Onboarding: Identified and qualified potential new distribution partners in untapped territories. I managed the entire onboarding process, from initial contact and capability presentations to creating their accounts in the CRM system.
- Proposal & Offer Management: Developed tailored initial stocking proposals and special promotional offers to incentivize new partnerships and secure first orders (including development of marketing material for accessories).
Existing Customer Growth:
- Opportunity Analysis: Analyzed existing partners' sales data to identify gaps in their portfolio and recommend new products or accessories to drive incremental growth.
- Relationship Management: Acted as the primary point of contact, building strong relationships to ensure partner loyalty and collaborating with them to set and achieve mutual sales goals.
- Sales Enablement: Provided partners with the necessary marketing materials and product information for special promotions to help them effectively sell to their end customers.

Strategic Aftermarket Proposals & Partner Planning (Electrolux Germany)

Electrolux Germany / Global Distribution Partners

Konsumgüter und Handel

50-250 Mitarbeiter

Proposal Management

Engineered and delivered strategic aftermarket proposals for global distribution partners, resulting in typical initial stocking orders between €40k and €60k. This involved:

Analyzing partners' appliance sales data and verifying technical drawings.
Using predictive analytics and historical data to forecast spare part replacement needs.
Providing partners with proactive ordering recommendations for inventory planning.
Identifying and capitalizing on up-sell and cross-sell opportunities with high-margin accessories to boost partner revenue.

Project: MEA Commercial & Operations Optimization (Electrolux Germany)

Electrolux Germany / Electrolux USA / Electrolux Italy

Konsumgüter und Handel

50-250 Mitarbeiter

Process Overview
I was responsible for leading a key strategic project to create a new commercial and operational framework for all Middle Eastern and African (MEA) customers. This initiative was triggered by a major organizational shift, where commercial responsibility for the MEA region was transferred from Germany to the USA. My role was to engineer the new inter-company processes and ensure a seamless transition.

This project was divided into two primary workstreams:

1. Inter-Company Export Pricing & Margin Analysis
My objective was to create a new, profitable pricing structure where the German Aftermarket department would sell parts internally to the US entity, which would then resell them to the final distribution partners in the MEA region.

Comprehensive Data Analysis: I conducted a full-scale analysis of the existing pricing structure for MEA distribution partners. This involved gathering complex data on competitor pricing, international shipping costs, import tariffs, and local taxes for the entire region to establish a competitive market baseline.
Inter-Company Profitability Modeling: I engineered new, multi-layered pricing models. The first layer established a profitable internal transfer price for the US entity. The second layer created a final recommended resale price for the end distributors that had to protect their profit margins while ensuring the end-customer price remained competitive in their local markets. This required correcting the original pricing structure, which was often unprofitable or uncompetitive.
Pricing Rollout & Communication: I collaborated closely with the finance and IT departments in both Germany and the USA to implement the adjusted pricing structures in the company's ERP system. I was also responsible for communicating the changes and their strategic structure to the US entity to ensure full buy-in and a smooth transition.

2. Global Supply Chain Process Re-engineering
My goal was to design a new, efficient supply chain that could support the new commercial model, coordinating a wide range of international teams.

Process Mapping & Bottleneck Identification: The goal was to bundle spare parts shipments together with finished goods shipments in containers, to avoid extra and unnecessary shipping costs and improved supply chain processes. I mapped the entire order-to-delivery supply chain for MEA customers, from initial order placement in the US to final delivery from the European warehouse. This allowed me to identify key inefficiencies, cost drivers, and logistical bottlenecks that were impacting delivery times and customer satisfaction.
Solution Design & Implementation: Based on the analysis, I designed and implemented significant process changes. This included:
- Establishing an improved stock planning process in collaboration with the Demand Planners in Poland based on future demands.
- Optimizing shipping schedule planning from the central warehouse in Italy.
- Streamlining the preparation of complex export documentation.
- Improving coordination with freight forwarders to reduce transit times and costs.
International Stakeholder Management: This project's success depended on managing a complex network of global stakeholders. I acted as the central coordinator between the Aftermarket Team in the USA, warehouse operations in Italy, demand planning in Poland, the German Aftermarket Team, the finished goods team in Italy, and the IT & Logistics teams in both Italy and Sweden, as well as legal departments when necessary.

Aftermarket Operations Transition From Sweden To Germany (Electrolux Germany)

Electrolux Germany

Konsumgüter und Handel

250-500 Mitarbeiter

Aftermarket Transition Process

As part of the Aftermarket Team in Germany, I played a critical role to migrate the entire Aftermarket process structure from Sweden to Germany..

Process & Systems Migration: We migrated and improved the end-to-end operational framework. This included setting up the CRM/ERP system and defining all order management and logistical processes from the ground up in the German entity.
Commercial Transition Management: We managed the seamless migration of all key accounts and established the new, unified spare parts and accessories portfolio for the German entity.
Financial Controls Implementation: Implemented a robust set of new financial controls, including standardized procedures for credit line checking, payment verification, and systematic payment collection.
Global Stakeholder Coordination: Coordinated extensively with a complex, global network of departments to ensure a smooth rollout. This included collaborating with warehouses in Italy and local Electrolux branches in Poland, Hungary, across Europe and overseas.

Experienced company founder and consultant for international company expansion

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Regulatory Clarification and Authority Coordination for S&E Innovative Construction’s Market Entry into Germany

Partnership in Mexico for German IT company Soffico

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First German municipality project for e-scooter and e-bike infrastructure manufacturer Bikeep

Global Supplier Sourcing for Steel Production For An Indian Steel Production Company Through G&E Sales

Full-Spectrum Business Launch & Growth Strategy of G&E Sales (based in Germany)

Start Of Entrepreneurial Journey: Foundation of Lux24 And Transition To Nueva Trade & Consulting Solutions / Construct Green

International Expansion Support for a Robotics Software Company.

Odoo ERP-System Implementation & Continued Process Optimization at G&E Sales

DACH & Poland Market Entry for RFID Technology Firm

European & Caucasian Market Entry for UAE/UK Construction Material Company Through G&E Sales

DACH Market Entry & Partner Acquisition for Cosmetics Filling Technology Firm Through G&E Sales

Supplier Matchmaking With A Romanian Company Through G&E Sales

German Market Requirements For A Singaporean Medcare Company & Regulatory Advisory By G&E Sales

Introduction of various LED light suppliers and their products to distributors in Kenya.

Warranty & Service Resolution Management (Electrolux Dubai, United Arab Emirates)

Distributor Pricing Strategy & System Management (Electrolux Dubai, United Arab Emirates)

Strategic Business Development For The Aftermarket & Partner Growth (Electrolux Dubai, United Arab Emirates)

Global Procurement & Strategic Logistics Management (Electrolux Dubai, United Arab Emirates)

Project: MEA Aftermarket Department Setup & Systems Integration (Electrolux Dubai, United Arab Emirates)

Relationship & Service Management For Key Account Distributors & Wholesalers In Terms Of Aftermarket Requests (Electrolux Germany)

Business Development Activities (Electrolux Germany)

Strategic Aftermarket Proposals & Partner Planning (Electrolux Germany)

Project: MEA Commercial & Operations Optimization (Electrolux Germany)

Aftermarket Operations Transition From Sweden To Germany (Electrolux Germany)

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