16.10.2026 aktualisiert

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Senior Produktmanager - mobile app / native app - eCommerce - B2C/B2B - CVO optimization - interim

Munich, Deutschland
Weltweit
Master of Science (MS), Entrepreneurship & Innovation and Mechanical Engineering
Munich, Deutschland
Weltweit
Master of Science (MS), Entrepreneurship & Innovation and Mechanical Engineering

Profilanlagen

cv_behrens_christian.pdf

Über mich

Digital Product Manager with 10 years in mobile apps and end-to-end customer journeys. Grew CHECK24’s app from 400k to 4M MAU. Freelance since 2024, leading products from vision and MVP through UX design to AI-assisted implementation.

Skills

AuthenticationsBusiness ModelMobile Application DevelopmentSaasConversion-Rate-OptimierungKundendatenmanagementKundenbindungsprogrammKundenbindungPersonalisierungDigitalisierungE-CommerceIphone AppsKundenbindungsmarketingPriorisierenProduktentwicklungProdukt ManagementScrumTechnologie-RoadmapSoftware-ProduktmanagementRelease-ManagementSoftware ProjektmanagementBacklogsApi Design
Mit 10 Jahren Erfahrung im Produktmanagement unterstütze ich Unternehmen dabei, digitale Produkte erfolgreich zu entwickeln, zu optimieren und zu skalieren. Mein Fokus liegt auf Product Strategy, Product Discovery und Product Delivery – immer mit einem datengetriebenen, nutzerzentrierten Ansatz. Ich bringe tiefgehende Expertise in E-Commerce, Mobile Apps, Monetarisierung, Personalisierung und Customer Loyalty mit und kombiniere strategische Planung mit pragmatischer Umsetzung.
Projektmanagement & Produktstrategie
Erfahrung in der Führung interdisziplinärer Teams und im PM-Recruiting. Fundierte Kenntnisse in agilen Methoden (Scrum & Kanban) und deren Anpassung an spezifische Anforderungen. Spezialisiert auf Product Strategy und die Entwicklung klarer Product Roadmaps, um Visionen in umsetzbare Pläne zu übersetzen.
Produktentwicklung & Optimierung
Experte für Product Discovery & Idea Validation, um datenbasiert innovative Produkte zu entwickeln. Fokus auf effiziente Product Delivery mit iterativer Entwicklung. Erfahrung in E-Commerce, Conversion-Optimierung & A/B-Testing, um Nutzerströme zu optimieren. Entwicklung und Umsetzung von Monetarisierungsstrategien für nachhaltigen Geschäftserfolg.

UX & User Experience Design
Spezialisiert auf User-Centered Design und die Optimierung digitaler Produkte für ein intuitives und reibungsloses Nutzererlebnis. Erfahrung in der Erstellung und Implementierung von UX-Spezifikationen, um Design- und Entwicklungsprozesse effizient zu steuern und eine einheitliche Nutzerführung sicherzustellen.
Mobile & Native Apps
Umfassende Erfahrung in der Entwicklung und Skalierung von mobilen und nativen Apps. Spezialisierung auf Mobile App Analytics, User Acquisition & App Marketing sowie ASO (App Store Optimization), um Apps erfolgreich zu skalieren und Downloads sowie Engagement nachhaltig zu steigern.
Technische Expertise, SaaS, SSO
Erfahrung in der Entwicklung und Skalierung von SaaS-Produkten sowie in der Konzeption von API-Designs, um leistungsstarke digitale Plattformen zu schaffen. Kenntnisse in Identity & Authentication Management, SSO & Customer Data Platforms.

product vision, product strategy, product roadmaps, MVP definition & delivery, backlog management, requirements prioritization, end-to-end customer journey design, AI product management, AI-assisted development, product management for native & hybrid mobile apps (iOS, Android, React Native), customer account platforms, identity & authentication management, SSO, cross-platform architecture, API design, product discovery, idea validation, stakeholder management, team lead, user experience design, user centered design, conversion optimization, CVO, A/B testing, personalization, e-commerce, monetization strategies, competitive analysis, customer loyalty, retention strategies, mobile app analytics, user acquisition, ASO, release management, customer data platforms, SaaS, agile development, Scrum, Kanban

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2024

Sprachen

DeutschMutterspracheEnglischverhandlungssicherSpanischgut

Projekthistorie

Digital Product Manager | Product Ownership & AI-assisted Implementation

privadent GmbH, digital dental insurance intermediary

Internet und Informationstechnologie

10-50 Mitarbeiter

Re-engaged to own two product streams end to end, from concept and UX design through to AI-assisted implementation.
Offer process - from incoming lead to signed contract
  • Defining which plan benefits actually tip the decision for which age group, and building a recommendation engine based on that classification - 38 plans from 16 providers, four age segments.
  • Turning that logic into a 14-day sequence of five touchpoints across four channels - WhatsApp, email, SMS, and the offer page - staged by awareness level so each age group meets the argument it is ready for.
  • Running the rebuilt flow against the legacy version in a live A/B test - evaluation still in progress.
Organic acquisition channel
  • Turning keyword research and its metrics - search volume and CPC per keyword - into a content strategy: a topical map of pillars, each prioritized by business impact.
  • Growing organic visibility from 46k to 574k monthly impressions and from 267 to 4,475 monthly clicks within six months.
  • Building the channel on a self-built, AI-assisted content pipeline: 112 advisory articles plus 38 plan and 16 provider comparison pages.

Digital Product Manager | UX Design & AI-assisted Implementation

LagerRent GmbH, self-storage operator

Internet und Informationstechnologie

10-50 Mitarbeiter

Re-engaged to deliver the location search and new-location rollouts, from scoping and design through to AI-assisted implementation and live deployment.
  • Built a location search with autocomplete, typo tolerance, and geodata-based district detection, drawing on a self-curated location database.
  • Integrated two new locations end to end and turned the second rollout into a documented 8-step standard process to make future launches repeatable.

Digital Product Manager | AI Product Lead - building an AI-native mobile App to help CEOs grow their LinkedIN presents

MVP Factory, agency building MVPs for corporate clients,

Internet und Informationstechnologie

50-250 Mitarbeiter

Product lead for an AI-native mobile app, owning the product track alongside a tech lead, in a cross-functional team of five engineers (frontend, backend, AI, DevOps) and a UX designer.
  • Led the product development of the app (React Native, iOS): an AI assistant that helps users grow their LinkedIn presence and reach.
  • Designed the AI content engine: post and reply drafts in the user's own voice, based on a tone-of-voice model (from past posts or set by the user) and a personality profile captured during onboarding.
  • Defined a news-triggered flow: current events matching the user's business become suggested posts, refined with the user in an AI chat.
  • Added a quality score benchmarking users against their LinkedIn peer group on four metrics, including outreach and interaction.
  • Owned product vision, roadmap, backlog prioritization, and MVP scope, taking the product from definition to a working MVP.
  • Worked directly with the client's C-level executives throughout the engagement, translating business goals into product decisions.

Digital Product Manager | UX Design & AI-assisted Implementation

LagerRent GmbH, self-storage operator

Internet und Informationstechnologie

10-50 Mitarbeiter

Owned and delivered the end-to-end improvement of the live website and booking funnel, from UX analysis and redesign through to implementation.
  • Performed a UX and conversion analysis to identify user journey drop-offs across quote, selection, and booking flows.
  • Reworked key pages and flows in early-stage design drafts and implemented improvements directly via AI-assisted development, including API integration.
  • Built the live website, covering location pages with maps integration, unit-size pages, and lead forms.

Digital Product Manager | UX Designer

privadent GmbH, digital dental insurance intermediary

Internet und Informationstechnologie

10-50 Mitarbeiter

Analyzing and redesigning the user journey of the insurance comparison, and building the tracking foundation for the digital sales funnel.
  • Conducted an end-to-end UX audit to surface friction points across quote, policy-selection, and checkout flows.
  • Redesigned the complete user journey to lift conversion and revenue per visitor by increasing clarity and strengthening trust at every decision point.
  • Developed and implemented a holistic tracking architecture (GTM + GA4 + server-side) for granular behavior insights, precise attribution, and ad-spend control.

Digital Product Manager | Product Coach

Fakir Technology Consultants GmbH, contract software development company

Internet und Informationstechnologie

10-50 Mitarbeiter

Product management and coaching across multiple parallel client projects.
  • Kept several client projects on track in parallel by aligning stakeholders and prioritizing requirements into clear deliverables.
  • Coached junior product managers and introduced structured product management processes to improve quality and efficiency.

Digital Product Manager | Business Analyst - Monetization & commercialization strategy analysis and recommendation

Decent Technologies Pvt. Ltd., contract software development company

Internet und Informationstechnologie

10-50 Mitarbeiter

Developing and evaluating the monetization strategy for a mobile B2C app and lifting the conversion performance of its integrated e-commerce shop.

Senior Product Manager for a B2C mobile App (cross platform - react native) with >400k MAU for a munich based startup

Internet und Informationstechnologie

50-250 Mitarbeiter

Owner of the Plantura app (hybrid, React Native), responsible for strategic positioning, roadmap, backlog, and end-to-end development, leading the day-to-day work of a fully remote full-stack and UX design team.
  • Designed and implemented a cross-platform authentication architecture for app and web, unifying customer accounts across devices.
  • Designed and implemented a new commercialization strategy for the app, leading to a 464% revenue growth and a 111% increase in revenue per active user.
  • Increased the purchase rate of new users within seven days of install by 152%.
  • Managed a €90k tooling budget, renegotiating provider contracts to reduce costs and improve service terms.
  • Optimized cost efficiency, cutting total variable costs by 68% and variable cost per monthly active user (MAU) by 88%, while leading strategic make-or-buy decisions for app tooling.

Senior Product Manager for B2C & B2B mobile innovations / mobile App (native/kotlin/swift) with >4Mio MAU / Teamlead

CHECK24 Factory GmbH, price comparison portal, Customer Loyalty Department

500-1000 Mitarbeiter

Owning the CHECK24 Vergleiche App (natively developed for iOS and Android with separate development teams), its product backlog, and all cross-vertical app initiatives and features from the central holding.
  • Reported directly to the founders and CEOs of CHECK24 and acted as main point of contact for C-level executives and directors of CHECK24 verticals on all app-related topics.
  • Designed and implemented API-based solutions for authentication and customer account features, scalable and seamlessly integrated across multiple independent CHECK24 verticals.
  • Developed multi-channel marketing of CHECK24 apps and grew MAU from 400k to 4M within five years.
  • Developed standardized UX/UI design specifications to optimize conversion across CHECK24 products.
  • Built and led a cross-functional product team (3 FTE: 2 PMs, 1 QA Manager) and five working students, with full line-management responsibility for the team.

Professional Produkt Manager for a B2C mobile App (native/kotlin /swift) / Teamlead

CHECK24 Factory GmbH, price comparison portal, Customer Loyalty Department

Internet und Informationstechnologie

500-1000 Mitarbeiter

  • Developing and rolling out of styles, specs and best practices for all subsidiaries
  • Multi-channel marketing of native apps (e.g. mobile-to-app, email- & sms marketing)
  • Disciplinary and functional lead of one Junior Product Manager, one Junior QA Manager and and QA 4 working students

Junior Produkt Manager for authentication processes, loyalty program and marketing campaigns (online & offline)

CHECK24 Factory GmbH, price comparison portal, Customer Loyalty Department

Internet und Informationstechnologie

500-1000 Mitarbeiter

  • Managing the development of cross-product features and marketing campaigns (email, desktop, mobile, native, backend, offline)
  • Developing the loyalty program and login & registration processes
  • Since 03/2018 primarily responsible for the developing the native App

Product Manager for a B2C App, implementing an automated and continuous feedback process

eGym GmbH, fitness technology company

Internet und Informationstechnologie

50-250 Mitarbeiter

- Implemented an automated and continuous feedback process from all relevant stakeholders (internal and external) for feature prioritization.
- Developed and regularly presented roadmap recommendations based on feedback analysis
- Build a process for beta testing the apps with external users before every release

Startup Coach & Investment Manager for Tech-Ventures of the Fraunhofer Gesellschaft

Fraunhofer-Gesellschaft
Evaluierung von Spin-Offs und Start-ups, Coaching zu Geschäftsmodellentwicklung und Go-to-Market-Strategien.

Freelance Tutor

BT REPS© Bayreuth
Vorbereitung von Klassen mit bis zu 30 Studenten auf Abschlussprüfungen im Fach 'Business Finance'.

Instructor for academic courses of cost accounting

Universität Bayreuth
Durchführung wöchentlicher Kurse in 'Accounting and Annual Statement' und 'Cost Accounting' für bis zu 200 Studenten.

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