25.03.2026 aktualisiert
100 % verfügbar
Senior Marketing & Digital Project Manager
Nürnberg, Deutschland
Weltweit
B.Sc. in Business (working on M.Sc. in Psychology)Über mich
I am a senior professional with 8+ years of experience spanning across e-commerce & sales, digital marketing, community marketing, loyalty marketing and communications. My background is mostly from the sporting goods industry.
Skills
VerhaltensmusterPsychische GesundheitKundenbeziehungsmanagementCommunity ManagementCommunity-MarketingBeratungKundenbindungsprogrammDigital MarketingVeranstaltungsmanagementGlobale GesundheitMarketingIntegrative MedizinKundenbindungsmarketingMarketing PerformanceMarketing-Planung
Digital Project Management
Extensive experience in managing digital projects across e-commerce, sustainability programs and campaigns
Digital Marketing & CRM
Digital marketing expertise with focus on campaign management, CRM execution, and marketing activations across multiple regions and platforms
Community & Loyalty Marketing
Extensive experience working on high-value international loyalty programs and setting up global communities to leverage for impactful, IRL community marketing
Product Development & Planning
Product creation and go-to-market planning expertise including sell-in, marketing planning and launch
Event Management
Team Leadership & Development
Experience in leading cross-functional teams, managing junior team members, and restructuring teams to match growing business demands
Health & Well-Being Coaching
Certified holistic health coach with expertise in health & well-being consulting, providing 1-on-1 sessions and workshops using proven tools for goal setting and action planning
Psychology & Behavioral Change
Academic background in psychology with specialization in happiness psychology and global health behavior change
Erfahrung
Berufserfahrung5 - 10 Jahre
Freelancer seit2026
Sprachen
DeutschMutterspracheEnglischMuttersprache
Projekthistorie
1-on-1 sessions, workshops & creating content to support clients with achieving their health & well-being goals. Focused on a customised approach using proven tools to set goals, build plans of action & track successes towards nutritional, movement-related, emotional health & life-related topics
Digital marketing & CRM lead for German-speaking region
Led 4 pilot projects for gaming x adiClub membership integration in 2025. Revamped team structure with VP leadership to match growing business demands. Hosted mental well-being workshop for up & coming female & non-binary eSport athletes during Telekom x EqualEsports Foundation bootcamp