04.12.2025 aktualisiert

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100 % verfügbar

Business Intelligence & Data Strategy Consultant

Herzogenaurach, Deutschland
Nur Remote
Bachelor’s degree in Information Systems
Herzogenaurach, Deutschland
Nur Remote
Bachelor’s degree in Information Systems

Profilanlagen

Business Intelligence Designer.pdf
Data Infrastructure Architect.pdf
Strategic Insights Analyst.pdf

Skills

Data AnalysisAutomatisierungBusiness IntelligenceZweisprachigPartnerschaftenData ArchitectureDateninfrastrukturETLSpanischForecastingGlobale VertriebssystemeSteuerungMarktanteilMarktforschungProzessdesignMicrosoft Power BIEinzelhandelSalesforce TableauDemonstrations-FähigkeitenKonsumgüterPortugiesichDatenstrategie
Experience
  • 18+ years in Insights, Analytics & BI: leading global processes and strategic initiatives
  • adidas (last 5 years):
    • Managed global partnerships (Circana, Euromonitor) for consistent insights delivery
    • Designed and led global distribution processes for market share data
    • Drove dashboard development and adoption (Power BI, global alignment)
    • Partnered with executives and regional teams to enable strategic, data-driven decisions
  • Samsung: built and scaled BI/insights processes to connect global teams and maximize data use
  • Freelance readiness: proven ability to structure, execute, and deliver insights projects independently, with both a strategic and hands-on approach
Knowledge
  • Business Intelligence & Market Intelligence practices in global companies
  • Consumer goods and retail industries, with deep expertise in sporting goods (Samsung, adidas)
  • Data architecture principles (Lakehouse, ETL, mapping files, governance, automation)
  • Cross-cultural collaboration: experience aligning global teams across regions and functions
Skills
  • Data Strategy & Insights Frameworks
  • Business–Data Translation (execs ↔ technical teams)
  • Dashboard & Reporting Development (Power BI, Tableau)
  • Forecasting & Market Intelligence
  • Data Infrastructure & Governance (Lakehouse, ETL, automation)
  • Global Process Design & Implementation
  • Clear Communication & Executive Presentations
  • Multilingual: English, Portuguese, Spanish

Erfahrung

Berufserfahrungmehr als 10 Jahre
Freelancer seit2025

Sprachen

DeutschGrundkenntnisseEnglischMuttersprachePortugiesischMutterspracheSpanischverhandlungssicher

Projekthistorie

Global Market Intelligence Director

adidas

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Defined global data governance, guided migration to Databricks & Power BI.
  • Championed the Market Knowledge Hub as single source of truth, driving adoption across functions.
  • Partnered with business development to align forecasting models with strategic goals.

Senior Manager, Global Market Intelligence

adidas

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Centralized fragmented market share data into one trusted global system.
  • Built ETL pipelines and mapping files (Alteryx), automated reporting, and delivered Tableau dashboards.
  • Embedded governance rules, ensuring consistency and credibility in executive reporting.

Business Intelligence Manager

Samsung

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Formalized regional BI function by sustaining the data hub and refining ETL processes.
  • Expanded dashboards to new KPIs and categories; produced executive reporting packs.
  • Unified market and sales performance into coherent narratives for HQ and regional leadership.

Business Operations Supervisor

Samsung

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Created first unified LATAM market share database, standardizing KPIs and comparability across countries.
  • Delivered executive reports combining internal and external data, influencing HQ decisions.
  • Launched Tableau dashboards that replaced manual reports, transforming leadership discussions.

Content & Services Supervisor

Samsung

Konsumgüter und Handel

>10.000 Mitarbeiter

  • Coordinated LATAM content partnerships (Amazon, Dropbox, Clash of Clans) with HQ in Korea.
  • Proposed and led development of a subscription-based video platform (live + VOD).
  • Gained full lifecycle ownership of a digital product and cross-cultural leadership experience.

Product Marketing Specialist

Claro | America Movil

Telekommunikation

>10.000 Mitarbeiter

  • Bridged marketing and BI teams, extracting and validating consumer data from Oracle DW.
  • Delivered insights on churn, campaign responses, and ARPU improvement.
  • Created Excel and PowerPoint packs to guide product managers and marketing leaders.

Business Intelligence Specialist

Claro | America Movil

Telekommunikation

>10.000 Mitarbeiter

  • Developed churn prediction, geo-segmentation, and behavioral segmentation models.
  • Connected Oracle DW with Tableau, showcasing use cases at Tableau’s Brazil launch.
  • Provided actionable insights for marketing campaigns and product design.

Senior Business Intelligence Analyst

GetNet

Banken und Finanzdienstleistungen

>10.000 Mitarbeiter

  • Supported merchant acquisition and retention through MicroStrategy, Access, and Excel.
  • Integrated external merchant data with internal systems to guide sales and portfolio growth.
  • Monitored transaction patterns to flag churn risks and upsell opportunities.

DBM/CRM Analyst

Gafisa

Architektur und Bauwesen

>10.000 Mitarbeiter

  • Managed external prospect data (Access/Excel), automated workflows with VBA.
  • Implemented Salesforce CRM processes for campaign targeting and tracking.
  • Delivered dashboards to measure campaign ROI and sales team performance.

Database Marketing Analyst

Claro | America Movil

Telekommunikation

>10.000 Mitarbeiter

  • First BI role: mined customer data, wrote PL/SQL scripts, built control-group analysis.
  • Designed Excel reports to track campaign outcomes and ARPU impact.
  • Connected consumer data with commercial outcomes, laying foundation for BI career.

Kontaktanfrage

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