Interim & Freelance Manager

I help companies with marketing and strategy, as a freelancer or interim lead. You can book me for a single sharp project or for an ongoing role up to Head of level.

What I offer:

Marketing strategy and brand. Positioning, go-to-market, campaign and content strategy, brand identity, and the narrative that ties it together.

Strategy and transformation. Corporate, product, and platform strategy, business model and monetization, market entry, and the pitch work that wins the room.

Tech, data, and AI. Data strategy, audience and cultural intelligence, AI-driven business models, and the measurement that makes marketing accountable.

Interim leadership. I step in where the situation is unclear, the stakes are high, and a permanent hire is not yet the right answer. I lead teams, set direction, and stay until it runs.

I bring 15+ years across brand, product, data, and digital, most recently as CPO of Europe's largest creator marketing company. I move between the conceptual and the operational, from strategy on paper to execution in the room.

Tell me where you are stuck and what you want to be true in six months. I will tell you honestly whether I am the right fit

CPO We Are Era GmbH (RTL Group / Bertelsmann)

First CPO of Europe's largest creator marketing company. Led around 50 people across strategy, product, data, and AI in a twelve-market, eight-country ecosystem that scaled from 120 to 400 employees during my tenure.

Generated over 25 million euros in new business pitch volume across two years, winning enterprise clients including ALDI Nord, Telekom, McDonald's, Techniker Krankenkasse, and Group SEB (WMF, Tefal), and initiating strategic partnerships such as Jung von Matt.

Built the strategic and conceptual foundation behind that result: a full ecosystem of creator campaign products and pitch frameworks, and a pitch intelligence model that moved the company from reactive briefing responses to proactive, concept-led market engagement. Personally drove nearly all major external pitches.

Built the AI and data infrastructure for scalable commercial decision making, including a psychographics-driven Social Intelligence Hub and platform analytics systems, and grew the Tech and AI function from one to four specialists.

Member of the executive leadership team. Selected for the Bertelsmann 2030 Leadership Program, including reverse mentoring with group leadership.

Freelance Project & Marketing Manager

- Interimmanagement, project planning and management, brand building,
heute brand strategy, content concepts, content magnets, business
development, social-media strategy, influencermMarketing, out-of-the-boxideas,
team management + building

Key - clients of the last 18 months:
We are era - booked fora Strategy pitch for ALDI Nord (won) / Strategy Manager to CEO
Battle Royal Studios - Interim Head of Marketing
Memido (Health-Tech) - 6 months booked (Interim CMO)
Vitamin (Fin-Tech) - 9 months booked (project management + marketing)
Vreni Frost - Support writing "Coin Stress" finance book for women
Ifok (Government Consulting) - booked for several projects such as
exchange program coal regions, Hessian-Sustainability-Day, vaccination
campaign BaWü. (project management, communication)

Founder and Managing Director

EMERALD BERLIN trade GmbH

planning, controlling, bootstrapping, fundraising (pre-seed in Sep. 2019),
investor relations, team leadership, partner management (suppliers,
organizations, influencers & companies), licensing partnerships,
management of PR measures, NGO marketing & fundraising consulting,
CSR consulting, development of B2B matchmaking platform

Head of Brand Management

Ryzze Brand Holding

03.2018 Team leader product, design, marketing & sales for 5 Fashion Brands,
Marketing strategies with focus on target group marketing, CI development,
service provider management, photo productions, marketing materials,
product range design, product development, supplier management (Asia,
Europe, Africa), purchasing, quality control, agent management and
monitoring, sales reports, end customer management.

Category Manager

Mister Spex GmbH

(incl. blogger and designer collections), model development, production and
presentation. Cooperation management, purchasing consulting, supplier
management (Asia & Europe), development trend and highlight
communication, brand acquisition, pricing, display order.
Advertising allowances: Negotiation, planning & coordination
of all marketing measures incl. all resulting marketing campaigns such as
editorials, onsite marketing, social media campaigns. Project manager for

Consultant

The Fashion Network Group GmbH

09.2014 Project & team management (50P), photo productions in Germany and
abroad, consulting and implementation of advertising measures (online/
offline), assortment analysis based on target groups, creation of purchasing
guidelines, supervision of catalog full production, strategic consulting for
brand optimization (strategic orientations), project controlling, development
and implementation of brand workshops, contact person for training in
marketing communications and dual studies in business administration.

Assistant to the management | Head of the creative

HML-Modemarketing GmbH

C-Level consulting in the fashion industry, development of lifestyle studies,
evaluations of market developments, marketing and sales
location analyses, fashion and system consulting (collection consulting
(Collection consulting: color and style consulting for collection
development- revision)

Freelance Marketing & Project Consultant | Founder

Über mich

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Projekthistorie